Topic page for Super Bowl at Campaign UK
Campaign UK topic page, a collection of Super Bowl articles and analysis
Lucky Generals has missed out on becoming the first UK creative agency to win an Emmy after judges of the
Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.
A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at
The social media giant has some tips for brands looking to make the most of the platform's biggest day of
Amazon's star-studded Super Bowl ad shows what happens when its smart-home device Alexa loses her voice.
With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says
The social media platform is also ensuring consumers don't miss any commercials during the big game.
For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.
Fans can win real cash toward their savings goals by playing during ad breaks.
Want to watch all the ads that ran during Super Bowl LII? Check out Campaign's comprehensive list here.
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