Topic page for Super Bowl at Campaign UK

Campaign UK topic page, a collection of Super Bowl articles and analysis

Articles: 85 Results
UK's first advertising Emmy just out of reach for Lucky Generals

UK's first advertising Emmy just out of reach for Lucky Generals

Lucky Generals has missed out on becoming the first UK creative agency to win an Emmy after judges of the

The most successful Super Bowl ads, by the numbers

The most successful Super Bowl ads, by the numbers

Amazon, Pepsi and Toyota all scored big wins, and Dodge clinched a dubious honor.

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

Super Bowl LII ad review: Big Game vets weigh in on this year's offering

A year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at

Here's how brands should use Twitter during the Super Bowl

Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of

Celebs fill in for Amazon Alexa in Lucky Generals' first Super Bowl ad

Celebs fill in for Amazon Alexa in Lucky Generals' first Super Bowl ad

Amazon's star-studded Super Bowl ad shows what happens when its smart-home device Alexa loses her voice.

In dark times, brands are turning to humor to lighten Super Bowl LII's mood

In dark times, brands are turning to humor to lighten Super Bowl LII's mood

With its huge audience and huge costs, Super Bowl is not the branding silver bullet many think it is, says

Twitter is handing out prizes for top brand Super Bowl tweets

Twitter is handing out prizes for top brand Super Bowl tweets

The social media platform is also ensuring consumers don't miss any commercials during the big game.

Why pharma ads are on the bench during this year's Super Bowl

Why pharma ads are on the bench during this year's Super Bowl

For some pharma brands, the price tag is just too high. For others, the platform isn't serious enough.

Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess

Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess

Fans can win real cash toward their savings goals by playing during ad breaks.

The Campaign Super Bowl LII Ad Digest

The Campaign Super Bowl LII Ad Digest

Want to watch all the ads that ran during Super Bowl LII? Check out Campaign's comprehensive list here.