Topic page for Superbowl2016 at Campaign UK

Campaign UK topic page, a collection of Superbowl2016 articles and analysis

Articles: 46 Results
'Puppymonkeybaby' produces most smiles of any Super Bowl spot, says Annalect 'Moodometer'

'Puppymonkeybaby' produces most smiles of any Super Bowl spot, says Annalect 'Moodometer'

Facial recognition study suggests top-rated spots aren't necessarily the ones most enjoyed by viewers

Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Esurance reprises its Super Bowl Twitter contest, bests Pepsi, Mountain Dew

Forget funny -- viewers on social media want money

The Super Bowl thanks its biggest sponsor, God

The Super Bowl thanks its biggest sponsor, God

Ogilvy & Mather's chief creative officer, North America considers how football's faithful protect their own

Super Bowl is judgment day for advertising

Super Bowl is judgment day for advertising

Mountain Dew, Snickers and Heinz were among the bravest advertisers on the game this year, says FCB's global chief creative

Doritos' 'Ultrasound' ad takes Super Bowl 2016 shares crown, ending Budweiser's dominance

Doritos' 'Ultrasound' ad takes Super Bowl 2016 shares crown, ending Budweiser's dominance

Doritos 'Ultrasound' is the most shared ad of Super Bowl 2016, according to data supplied today by video ad tech

Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl

Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl

Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics

'Colonel Sanders' reincarnates a third time for the Super Bowl

'Colonel Sanders' reincarnates a third time for the Super Bowl

Comedian Jim Gaffigan takes over the role from Norm McDonald

Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes

Bud Light's first Spanish-language Super Bowl spot to air on ESPN Deportes

The 30-second ad by Wieden + Kennedy features actor Michael Peña

The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial

The Clydesdales are 'Not Backing Down' in Budweiser's Super Bowl commercial

The iconic horses help the brewery proudly celebrate its strength and size

Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full