Topic page for Supermarkets at Campaign UK

Campaign UK topic page, a collection of Supermarkets articles and analysis

Articles: 1584 Results
Amazon Fresh: poses serious threat to supermarkets, says Dixons Carphone chief
April 04, 2016 by Ben Bold

Amazon's food offering is about getting customers 'addicted' to Amazon Prime

Sebastian James, chief executive of Dixons Carphone warned supermarkets about Amazon's impending offensive on the food market, stressing that Amazon's

Kantar: latest data shows Waitrose's new loyalty scheme helped boost sales
August 25, 2015 by Sara Spary

Waitrose 'Pick Your Own Offers' loyalty scheme has helped it outpace the market

According to the latest grocery share data from Kantar, Waitrose's new loyalty scheme contributed to a strong performance for the

August 25, 2015 by Marie Anderson

Has the discounters' use of loyalty mechanics really come as a #LidlSurprise?

Lidl says its new Smarter Shopping card isn't a loyalty scheme, rather an instant rewards card. But is it a

August 18, 2015 by Jemima Bird

Oh Asda, are you just milking it?

In the wake of further negative financial results, Jemima Bird, strategic brand, marketing and operations Consultant at Jbird Consulting asks

August 14, 2015 by Sara Spary

The milk price fiasco shows brands need to prove they can do the right thing

Will consumers pay more for milk or will they expect supermarkets to 'do the right thing'? asks Sara Spary.

Asda: rolls out latest TV spot created by VCCP
July 03, 2015 by Omar Oakes

Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad

Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches

Apple Music: a good start, but too complicated
July 01, 2015 by Shona Ghosh

Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today

Supermarket price wars: research suggests personalised offers are more effective in convincing consumers that a brand offers good value
June 29, 2015 by Richard Shotton, ZenithOptimedia

Supermarket price wars: How to convince consumers a brand offers value

Many retailers broadcast offers to convince the public they offer good value. But citing new in-house research, Richard Shotton, head

Apple Music: changes royalty payments policy after Taylor Swift complains
June 22, 2015 by Ben Bold

Breakfast Briefing: Apple Music bows to Taylor Swift and Tesco sales fall

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today

Price wars: Six-out-of-ten supermarket promotions cost FMCG suppliers money, according to Nielsen
June 18, 2015 by Sara Spary

Warring supermarket giants are forcing brands to hemorrhage profit

More than half (60%) of brands stocked in supermarkets are losing money thanks to warring supermarket giants, according to a