Topic page for Supermarkets at Campaign UK
Campaign UK topic page, a collection of Supermarkets articles and analysis
Amazon's food offering is about getting customers 'addicted' to Amazon Prime
Sebastian James, chief executive of Dixons Carphone warned supermarkets about Amazon's impending offensive on the food market, stressing that Amazon's
Waitrose 'Pick Your Own Offers' loyalty scheme has helped it outpace the market
According to the latest grocery share data from Kantar, Waitrose's new loyalty scheme contributed to a strong performance for the
Has the discounters' use of loyalty mechanics really come as a #LidlSurprise?
Lidl says its new Smarter Shopping card isn't a loyalty scheme, rather an instant rewards card. But is it a
Oh Asda, are you just milking it?
In the wake of further negative financial results, Jemima Bird, strategic brand, marketing and operations Consultant at Jbird Consulting asks
The milk price fiasco shows brands need to prove they can do the right thing
Will consumers pay more for milk or will they expect supermarkets to 'do the right thing'? asks Sara Spary.
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches
Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today
Breakfast Briefing: Apple Music bows to Taylor Swift and Tesco sales fall
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today
Warring supermarket giants are forcing brands to hemorrhage profit
More than half (60%) of brands stocked in supermarkets are losing money thanks to warring supermarket giants, according to a
Waitrose enters price war with 'game changing' new loyalty mechanic
Premium supermarket Waitrose is entering the price war, rolling out what it claims is a "game changing" loyalty mechanic called
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