Topic page for Sweaty Betty at Campaign UK

Campaign UK topic page, a collection of Sweaty Betty articles and analysis

Articles: 8 Results

Shell, Yorkshire Tea and Sweaty Betty among brands at SXSW's Great Britain House

UK creativity and innovation will be on display at the Great Britain House during Austin's annual South by Southwest (SXSW)

Brand Slam: Sweaty Betty vs Lululemon

In this month's Brand Slam, we pitch the experiential marketing strategies of fitness brands Sweaty Betty and Lululemon Athletica against

Weekender: Carnaby Street celebrates LFW, Sweaty Betty, Perrier-Jouët

Enjoy activations from Burberry, Grazia and Paul Smith at Carnaby Street's London Fashion Week celebrations, take part in a day

Sweaty Betty to curate one-day fitness festival

Women's activewear retailer Sweaty Betty is staging a one-day event showcasing fitness, healthy nutrition and beauty fixes.

Zakti: the women's (and soon-to-be men's) activewear store is expanding just four months after launch

How Sweaty Betty rival Zakti Active is shaking up women's (and men's) activewear

Sweaty Betty is perhaps perspiring a little more after the arrival on the women's activewear scene of rival retailer Zakti

Beauty and fitness brands have taken over the store's windows

Harrods launches Happy New You series

London department store Harrods is hosting brand experiences by brands such as Sweaty Betty, Kiehl's and Dolce & Gabbana as

Mano Manoharan

Think BR: How our independent retailers can re-build their brand experience in 2013

Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.

Charlie Skinner, client director at Brand Potential

Think BR: Marketing to the gender agenda

Understanding the importance of gender as a marketing tool could give brands a significant advantage, write Charlie Skinner, client director