Topic page for Under Armour at Campaign UK

Campaign UK topic page, a collection of Under Armour articles and analysis

Articles: 22 Results
Premier League deals help boost Under Armour's international business to $147m

Premier League deals help boost Under Armour's international business to $147m

Under Armour has boosted its international business during the first quarter, and it now represents 14% of total revenue.

Women 'critical' to the success of the Under Armour brand, says former European marketing boss

Women 'critical' to the success of the Under Armour brand, says former European marketing boss

The growth of the women's category in sportswear will outpace men's in two to four years, according to Under Armour's

Nike's female focus pushes marketing spend to $804m

Nike's female focus pushes marketing spend to $804m

Nike's stated ambition of turning women's sportswear into an $11bn business by 2020 is impacting its marketing budget, with spend

Latest Under Armour 'Rule Yourself' spot puts Michael Phelps through his paces

Latest Under Armour 'Rule Yourself' spot puts Michael Phelps through his paces

Under Armour, the sportswear brand has launched a third film as part of its 'Rule Yourself' campaign featuring world championship

Under Armour performs successful gymnastic move with US Olympic team

Under Armour performs successful gymnastic move with US Olympic team

Social video expert Unruly reviews the latest viral by Under Armour.

It's what you do in the dark that will put you in the light, says new Under Armour campaign

It's what you do in the dark that will put you in the light, says new Under Armour campaign

Under Armour, the sportswear brand, is building on its training-focused 'Rule Yourself' global campaign with three new films.

Asics launches 'Want it more' campaign for aggressive athletes

Asics launches 'Want it more' campaign for aggressive athletes

Asics has launched a new brand platform, 'Want it more', featuring real people pushing themselves hard physically to achieve their

Adidas' 'Yeezy' collaboration with Kanye West has not paid off

Adidas' 'Yeezy' collaboration with Kanye West has not paid off

Adidas reportedly paid Kanye West $10m (£7m) to collaborate on the limited-edition 'Yeezy' trainers, but the deal doesn't appear to

Nike appoints first chief digital officer

Nike appoints first chief digital officer

Nike has hired its first chief digital officer, signalling a bolstering of its digital efforts across Nike.com and Nike+.

What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

What Adidas' £1bn Real Madrid kit-deal means for football sponsorship

Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is