Topic page for Under Armour at Campaign UK
Campaign UK topic page, a collection of Under Armour articles and analysis
Under Armour has boosted its international business during the first quarter, and it now represents 14% of total revenue.
The growth of the women's category in sportswear will outpace men's in two to four years, according to Under Armour's
Nike's stated ambition of turning women's sportswear into an $11bn business by 2020 is impacting its marketing budget, with spend
Under Armour, the sportswear brand has launched a third film as part of its 'Rule Yourself' campaign featuring world championship
Social video expert Unruly reviews the latest viral by Under Armour.
Under Armour, the sportswear brand, is building on its training-focused 'Rule Yourself' global campaign with three new films.
Asics has launched a new brand platform, 'Want it more', featuring real people pushing themselves hard physically to achieve their
Adidas reportedly paid Kanye West $10m (£7m) to collaborate on the limited-edition 'Yeezy' trainers, but the deal doesn't appear to
Nike has hired its first chief digital officer, signalling a bolstering of its digital efforts across Nike.com and Nike+.
Adidas' reported 10-year kit agreement with Spanish club Real Madrid is worth £106m annually. Does it represent value or is
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