Topic page for V Festival at Campaign UK

Campaign UK topic page, a collection of V Festival articles and analysis

Articles: 44 Results

McDonald's, Aussie and Weetabix to activate at V Festival

Festival goers at this year's Virgin Media's V Festival can sample ice cream from McDonald's, breakfast with Weetabix and enjoy

Cadbury to launch festival activations to celebrate singles range

Cadbury is staging a series of experiential activities at UK festivals across the summer, part of its new 'Singles Sensations'

Top five experiential stories of the week

Our V Festival round-up, Brewdog's beer-themed dinners and Jaguar Land Rover's experience store made it into the list of the

In pictures: McDonald's, Boots and Smirnoff at V Festival 2016

Brands including McDonald's, Boots and Smirnoff activated at V Festival over the weekend (20-21 August)

Aussie and Smirnoff are among a host of brands activating at V Festival this year

Weekender: V Festival, Nike's Unlimited You, Old El Paso

Event selects the best brand activations taking place this weekend for lovers of food, fitness and festivals.

Virgin Media scraps Louder Lounge hospitality area at V Festival

Virgin Media, the headline sponsor of V Festival, will not be hosting its Louder Lounge VIP hospitality area at this

Cadbury creates immersive chocolate experience for UK festivals

Cadbury is hosting an experience at festivals around the UK that celebrates its Cadbury Singles range, using five 'rooms' in

White spoke to Event about the agency's rebrand and new direction

Itch Experience's Mike White on the agency's rebrand and content focus

Mike White, managing director at the newly rebranded Itch Experience, reveals the reasoning behind his decision to rebrand the business,

Fantasy Imaging delivered a Cinderella photo booth experience at four shopping destinations

Five of 2015's best photo booth activations

The photo booth played an important part in brands' experiential activity throughout 2015, with the likes of, Moonpig and

Mike White co-founded agency Itch in 2002

My Event World - Mike White, Itch

Mike White, the co-founder of Itch, spoke to Event about how the agency came to be, his 13-year involvement with