Topic page for Wal-Mart at Campaign UK

Campaign UK topic page, a collection of Wal-Mart articles and analysis

Articles: 32 Results
Andy Murray: joining Asda as chief customer officer later this month

Asda appoints Walmart's Andy Murray as chief customer officer

Asda has appointed Andy Murray as its chief customer officer, with the former P&G marketer replacing Barry Williams, who is

Asda's chief marketer says brand campaign is delivering despite 4.7% sales drop

Asda reported a 4.7% dip in like for like sales for the second quarter, a figure CEO Andy Clark described

Coca-Cola is the presenting partner of the woman's event

Coca-Cola takes headline sponsorship of 20th Essence Festival

Coca-Cola will activate at the 20th Essence Festival in New Orleans, Louisiana alongside the likes of Samsung, Ford and McDonald's.

Asda: COO Mark Ibbotson has moved to Walmart

Asda COO promoted to Walmart innovation role

Asda COO Mark Ibbotson is moving to parent company Walmart, where he will take up the role of senior vice

Black Friday: Walmart-owned Asda is extending the one-day event into the weekend

Asda extends Black Friday into Saturday, tripling deals on last year

Asda is looking to capitalise on the increasing hype surrounding 'Black Friday', by extending the sales event into the weekend

Asda: bringing shopping to YouTube

Asda to allow shoppers to buy through YouTube

Asda customers will soon be able to buy products through the supermarket's YouTube channel, as the brand experiments with "shoppable"

Black Friday: Asda leading the charge in the UK

Black Friday arrives in the UK: Doomed marketing gimmick or retail revolution?

Black Friday has landed in earnest in the UK with Walmart-owned Asda spearheading the charge, but will it lead to

Rick Bendel: leaving his role at Asda-owner Walmart

Asda marketing veteran Rick Bendel leaves Walmart post

Former Asda CMO Rick Bendel has left parent company Walmart, over 20 years after he first began working on the

Asda: the digital review began in June 2012

Work Club lands Asda digital task

Work Club has been named as Asda's digital creative agency after a five-way pitch, concluding a process that began in

Asda: Christmas ad campaign by Saatchi & Saatchi

Asda calls review of £100m ad account

Asda has called a review of its £100 million creative account.