Topic page for Weve at Campaign UK

Campaign UK topic page, a collection of Weve articles and analysis

Articles: 16 Results
Weve moves into programmatic trading

Weve moves into programmatic trading

Weve, the mobile ad network owned by O2, is expanding its offer to agencies and brands, including by allowing them

Tesco trials mobile coupons to passing shoppers

Tesco trials mobile coupons to passing shoppers

Tesco has been exploring how mobile might boost footfall and loyalty by sending coupons to consumers' smartphones as they walk

Weve reports 50% mobile customer boost following O2 deal

Weve reports 50% mobile customer boost following O2 deal

Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the

O2 reveals plans for mobile ad acquisition Weve

O2 reveals plans for mobile ad acquisition Weve

O2 is hoping to join Google, Facebook and Twitter as one of the top mobile ad players after the acquisition

Electoral Commission targets vote-shy youth via smartphones

Electoral Commission targets vote-shy youth via smartphones

The Electoral Commission is using mobile for the first time to persuade disaffected youth to vote in May's General Election,

Shock news - mobile and social consumers don't want irrelevant ads

Shock news - mobile and social consumers don't want irrelevant ads

Marketers seem reluctant to wholeheartedly embrace mass personalisation, writes Amy Kean, head of futures at Havas Media.

Tim Hipperson to become interim CEO of Weve

Tim Hipperson to become interim CEO of Weve

Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia

Weve serves opt-out AdChoices icon against all mobile display ads to reassure users

Weve serves opt-out AdChoices icon against all mobile display ads to reassure users

Telecoms joint venture Weve will serve an AdChoices icon on every display ad to provide greater transparency and control over

Seventy per cent of people want to pay with their phone, says Weve CEO

Seventy per cent of people want to pay with their phone, says Weve CEO

David Sear, the chief executive of the mobile advertising platform Weve, has said nearly three-quarters of people want to use

Weve signs up Eat as first brand to trial mobile loyalty scheme Pouch

Weve signs up Eat as first brand to trial mobile loyalty scheme Pouch

Weve, the joint venture between O2, EE and Vodafone, has signed up Eat to be the first brand to trial