Topic page for Weve at Campaign UK

Campaign UK topic page, a collection of Weve articles and analysis

Articles: 24 Results
Weve moves into programmatic trading

Weve moves into programmatic trading

Weve, the mobile ad network owned by O2, is expanding its offer to agencies and brands, including by allowing them

Nigel Clarkson becomes Weve managing director

Nigel Clarkson becomes Weve managing director

Nigel Clarkson, the commercial director at Weve, has been promoted to managing director following its sale to O2 last month.

Tesco trials mobile coupons to passing shoppers

Tesco trials mobile coupons to passing shoppers

Tesco has been exploring how mobile might boost footfall and loyalty by sending coupons to consumers' smartphones as they walk

Weve reports 50% mobile customer boost following O2 deal

Weve reports 50% mobile customer boost following O2 deal

Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the

O2 reveals plans for mobile ad acquisition Weve

O2 reveals plans for mobile ad acquisition Weve

O2 is hoping to join Google, Facebook and Twitter as one of the top mobile ad players after the acquisition

Facebook clarifies content standards. No butts.

Facebook clarifies content standards. No butts.

All tech eyes may still be on Texas for SXSW, but Google has its sights on Leeds.

Electoral Commission targets vote-shy youth via smartphones

Electoral Commission targets vote-shy youth via smartphones

The Electoral Commission is using mobile for the first time to persuade disaffected youth to vote in May's General Election,

Shock news - mobile and social consumers don't want irrelevant ads

Shock news - mobile and social consumers don't want irrelevant ads

Marketers seem reluctant to wholeheartedly embrace mass personalisation, writes Amy Kean, head of futures at Havas Media.

Tim Hipperson to become interim CEO of Weve

Tim Hipperson to become interim CEO of Weve

Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia

Ronan Dunne on Weve's CEO vacancy: 'a very attractive opportunity for somebody'

Ronan Dunne on Weve's CEO vacancy: 'a very attractive opportunity for somebody'

Ronan Dunne, chief executive of Telefónica UK (O2), is confident the loss of David Sear as leader of the telecoms