Topic page for Weve at Campaign UK
Campaign UK topic page, a collection of Weve articles and analysis
Weve, the mobile ad network owned by O2, is expanding its offer to agencies and brands, including by allowing them
Nigel Clarkson, the commercial director at Weve, has been promoted to managing director following its sale to O2 last month.
Tesco has been exploring how mobile might boost footfall and loyalty by sending coupons to consumers' smartphones as they walk
Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the
O2 is hoping to join Google, Facebook and Twitter as one of the top mobile ad players after the acquisition
All tech eyes may still be on Texas for SXSW, but Google has its sights on Leeds.
The Electoral Commission is using mobile for the first time to persuade disaffected youth to vote in May's General Election,
Marketers seem reluctant to wholeheartedly embrace mass personalisation, writes Amy Kean, head of futures at Havas Media.
Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia
Ronan Dunne, chief executive of Telefónica UK (O2), is confident the loss of David Sear as leader of the telecoms
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