Topic page for Wonderbra at Campaign UK

Campaign UK topic page, a collection of Wonderbra articles and analysis

Articles: 17 Results
Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Gender stereotyping: can brands fight sexism or merely dabble in tokenism?

Advertising has long pandered to the notion of an ideal body type or used sexist sentiment to flog products to

The medium is the message - truer today than when McLuhan said it

The medium is the message - truer today than when McLuhan said it

Many of the senior people whom I work with started in the planning game when there were not that many

Littlewoods emulates 'hello boys' ad with first spring push in four years

Littlewoods emulates 'hello boys' ad with first spring push in four years

Littlewoods will launch its first above-the-line Spring campaign for four years, with activity starring Myleene Klass emulating the famous "hello

Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad

Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad

Archibald Ingall Stretton has recruited 'Gavin and Stacey' star Mathew Horne in a new campaign that instructs cinema goers to

Wonderbra model covers up in change of tactics

Wonderbra model covers up in change of tactics

Wonderbra is breaking lingerie advertising tradition by hiding its uplifting product under a layer of clothing, but is inviting women

Wonderbra hires social media agency

Wonderbra hires social media agency

Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online.

Wonderbra takes the plunge with bungee jump stunt

Wonderbra takes the plunge with bungee jump stunt

Wonderbra is supporting the launch of its Ultimate Plunge Bra with a live bungee jump in front of London's Battersea

Tesco adds brands in ecommerce fashion strategy

Tesco adds brands in ecommerce fashion strategy

Tesco is increasing the number of brands available on its Clothingattesco.com website, as part of its strategy to become an

3D billboard gets the Wonderbra effect

3D billboard gets the Wonderbra effect

Wonderbra is to unveil its first 3D billboard today on London's Waterloo Road.

Wonderbra pushes up new website

Wonderbra pushes up new website

Wonderbra UK has launched a new interactive website in an effort to better target its 18- to 30-year-old online audience.