Topic page for World Cup at Campaign UK

Campaign UK topic page, a collection of World Cup articles and analysis

Articles: 118 Results
How brands are hoping to score for this year's World Cup

How brands are hoping to score for this year's World Cup

With just a few weeks to go until the planet's biggest sporting competition begins, Campaign looks into what brands are

Pick of the week: BBC's World Cup campaign sets a new creative standard

Pick of the week: BBC's World Cup campaign sets a new creative standard

Other World Cup ads pale in comparison to the beautiful embroidered animation from the BBC.

BBC's ambitious World Cup campaign makes history with an embroidered tapestry animation

BBC's ambitious World Cup campaign makes history with an embroidered tapestry animation

Every frame of the BBC's World Cup ad was individually embroidered, while a real tapestry will live on after the

Just Eat appoints Dark Horses to launch first World Cup campaign

Just Eat appoints Dark Horses to launch first World Cup campaign

Just Eat has hired Dark Horses, the sports marketing agency that is part of Lucky Generals, to create its first

ITV signs up Budweiser, Volkswagen and Screwfix to sponsor World Cup coverage

ITV signs up Budweiser, Volkswagen and Screwfix to sponsor World Cup coverage

ITV has signed up a trio of brands to sponsor its coverage of this summer's World Cup, which takes place

Brands have a better chance of connecting with World Cup fans away from TV

Brands have a better chance of connecting with World Cup fans away from TV

More than a quarter of UK fans will stop watching the World Cup on TV once their team is knocked

ITV expects 2% ad revenue rise thanks to World Cup and digital growth

ITV expects 2% ad revenue rise thanks to World Cup and digital growth

ITV is expecting ad revenues to rise 2% in the first half of the year thanks to strong online growth

Icelandair works with national footballers for 90-minute experiences around World Cup

Icelandair works with national footballers for 90-minute experiences around World Cup

Icelandair, the airline company, is hosting a number of 90-minute football experiences created by the national football teams ahead of

Budweiser avoids political questions as it launches 'biggest ever' campaign for World Cup

Budweiser avoids political questions as it launches 'biggest ever' campaign for World Cup

Budweiser has created a beer cup that lights up to the sound of cheering fans as part of the activation

Fifa sponsors under pressure to speak out on Qatar

Fifa sponsors under pressure to speak out on Qatar

Fifa's sponsors are being pressured once more to speak out on working conditions in Qatar, as campaigners equate conditions at