Topic page for World Cup at Campaign UK

Campaign UK topic page, a collection of World Cup articles and analysis

Articles: 138 Results
Adidas will be fuming over Nike scoring the World Cup money shot

Adidas will be fuming over Nike scoring the World Cup money shot

There will be some nervous Adidas executives around this morning, following the defeat of their last "team" from the World

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Twitter needs to offer commercial opportunities to brands in order to thrive, but forcing England fans to take part in

Marks & Spencer cashes in on Southgate waistcoat fever with newspaper and outdoor ads

Marks & Spencer cashes in on Southgate waistcoat fever with newspaper and outdoor ads

Marks & Spencer ran a full-page ad in today's Metro featuring England manager, Gareth "style icon" Southgate, in his trademark

Waistcoat madness plus Ikea, Adidas and Three: even more World Cup brand action

Waistcoat madness plus Ikea, Adidas and Three: even more World Cup brand action

England are hours away from their date with destiny in the World Cup semi-final - and brands are still finding

Football's coming home? You need to go home, William Hill. You're drunk

Football's coming home? You need to go home, William Hill. You're drunk

William Hill's 'It's coming home' social media campaign for the World Cup is shameless, sneaky and hopelessly unregulated, HeyHuman's managing

World Cup viewing figures deflate 'TV is dead' narrative, say analysts

World Cup viewing figures deflate 'TV is dead' narrative, say analysts

Television is on course to attract 20 million viewers for the third time this month when ITV screens England's World

William Hill accused of 'hijacking' England World Cup celebrations with #ItsComingHome sponsorship

William Hill accused of 'hijacking' England World Cup celebrations with #ItsComingHome sponsorship

William Hill has been accused of "hijacking" England football fans' popular "It's coming home" refrain, after sponsoring the hashtag on

Dare to dream? What World Cup success would mean for England players and their brand deals

Dare to dream? What World Cup success would mean for England players and their brand deals

As the England team progresses, sports marketing experts analyse the potentially lucrative sponsorship deals for players and teams as the

How Adidas embraced World Cup fever for its biggest UK football activation

How Adidas embraced World Cup fever for its biggest UK football activation

The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engage London's football-obsessed youth.

Coca-Cola hosts AR experience for World Cup

Coca-Cola hosts AR experience for World Cup

Soft drinks brand Coca-Cola has devised a football-themed augmented reality experience to get fans in the mood for the World