Topic page for ZenithOptimedia at Campaign UK
Campaign UK topic page, a collection of ZenithOptimedia articles and analysis
ZenithOptimedia, the Publicis Groupe media agency, has acquired FirstClick Consulting, an independent performance marketing agency based in Australia.
Beer brand Carling is offering 1,000 consumers the chance to spend their May Day bank holiday in either Brighton or
ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and
A football World Cup taking place during winter could add £12 million to UK broadcasters' revenues, according to ZenithOptimedia.
Pain-relief medication brand Nurofen targeted London commuters last week with a digital installation at Victoria station.
Publicis Groupe is to acquire Relaxnews, the press and content agency based in Paris, for approximately €15 million (£11 million).
Durex, the condom and sex toys brand owned by RB, is encouraging couples to "ditch" chocolates and roses this Valentine's
Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital
ZenithOptimedia has become the second Publicis Groupe agency to commit to pay its cleaners, after a contract cleaning company hired
Grant Millar is named UK chief executive of ZenithOptimedia and former senior Tesco marketer Carolyn Bradley resurfaces at brewer Marston's,
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