Topic page for ZenithOptimedia at Campaign UK
Campaign UK topic page, a collection of ZenithOptimedia articles and analysis
ZenithOptimedia, the Publicis Groupe media agency, has acquired FirstClick Consulting, an independent performance marketing agency based in Australia.
ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and
A football World Cup taking place during winter could add £12 million to UK broadcasters' revenues, according to ZenithOptimedia.
Publicis Groupe is to acquire Relaxnews, the press and content agency based in Paris, for approximately €15 million (£11 million).
Durex, the condom and sex toys brand owned by RB, is encouraging couples to "ditch" chocolates and roses this Valentine's
Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital
ZenithOptimedia has become the second Publicis Groupe agency to commit to pay its cleaners, after a contract cleaning company hired
New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with
Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying
ZenithOptimedia is in the process of merging its media buying staff into two cross-platform teams, covering audio-visual and display media,
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