Topic page for apps at Campaign UK

Campaign UK topic page, a collection of apps articles and analysis

Articles: 11 Results
Google to pilot sponsored search on Google Play app store

Google to pilot sponsored search on Google Play app store

Google has signed up a number of its existing web search advertisers to trial sponsored search results on its

MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'

MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'

A group of MPs has demanded that social media sites make their terms and conditions clearer, arguing that their complexity

Why brands need to adapt to fluid forms

Why brands need to adapt to fluid forms

Marketers need to look further ahead than Apple's latest launch to embrace fluid forms of frictionless communication, writes Nicola Kemp.

Has Uber's celebrity credit scheme generated positive sentiment on social?

Has Uber's celebrity credit scheme generated positive sentiment on social?

Although Uber was launched in 2012, it was only this summer that it came to prominence in the UK, after

Apple and IBM forge alliance to take on Microsoft's share of B2B

Apple and IBM forge alliance to take on Microsoft's share of B2B

Apple and IBM have joined forces to develop business-focused apps for iPhones and iPads, with IBM preparing to sell Apple

Agencies line up for Hailo taxi app task

Agencies line up for Hailo taxi app task

Hailo, the taxi-booking app that has emerged as an adland favourite, is looking for a creative agency to help build

Dorling Kindersley 'Human Body app' by AKQA

Dorling Kindersley 'Human Body app' by AKQA

, AKQA for Dorling Kindersley

AKQA has created an iPad app for the publisher Dorling Kindersley. The Human Body app is an adaptation of The

O2 'priority moments' by R/GA London

O2 'priority moments' by R/GA London

, R/GA London for O2

O2 promotes its 'priority moments' service in a new campaign by R/GA London.

Aegis buys minority stake in mobile specialist TigerSpike

Aegis buys minority stake in mobile specialist TigerSpike

Aegis Group has agreed to pay $11m (£6.8m) for an undisclosed minority stake in mobile media specialist TigerSpike, enabling the

Cobra 'iBanter' by Poke

Cobra 'iBanter' by Poke

Cobra is turning iPhone users into stand-up comedians with a new iPhone application created by Poke.