Topic page for brands at Campaign UK

Campaign UK topic page, a collection of brands articles and analysis

Articles: 12 Results
Is the value of the brand about to fall?

Is the value of the brand about to fall?

The London Stock Exchange has traditionally been dominated by strongly branded businesses like Burberry, SABMiller and Reckitt Benckiser, but that

Content chaos: video

Content chaos: video

Mindshare's Nick Ashley believes that more collaboration can help brands produce valuable content

Quiz: but is it a brand?

Quiz: but is it a brand?

We use these words everyday. But are they still brands? Or have they had their trademark revoked because of their

What brands can learn from Generation Feed

What brands can learn from Generation Feed

Brands must alter their thinking to overcome the competing demands of social media, writes Nicola Kemp.

Event repositions to champion brand experiences

Event repositions to champion brand experiences

Event, published by Haymarket Media Group, unveils a contemporary new look and focus across its digital, print and live events

10 of the best 'sharing economy' brands making a difference

10 of the best 'sharing economy' brands making a difference

With the success of Airbnb and Index Ventures' recent investment in JustPark, it seems peer- to-peer services are on the

Reckitt Benckiser signs nine-figure Facebook partnership

Reckitt Benckiser signs nine-figure Facebook partnership

Reckitt Benckiser (RB) and Facebook have agreed a nine-figure, multi-year partnership to strengthen the connection RB brands including Airwick and

Virtual Reality: changing the way we use content

Virtual Reality: changing the way we use content

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the

Procter & Gamble wields axe on up to 100 of its least profitable brands

Procter & Gamble wields axe on up to 100 of its least profitable brands

Procter & Gamble announced today that up to 100 of its least profitable brands will be axed as it looks

Government relaxes brand partner campaign rules

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner