Topic page for crowdsourcing at Campaign UK

Campaign UK topic page, a collection of crowdsourcing articles and analysis

Articles: 16 Results
Crowdsourcing content and why you need to know about it

Crowdsourcing content and why you need to know about it

Gone are the days of spending hours pouring over speaker lists and worrying if they are right for your audience.

Event TV: Very enlists Cake for crowd-sourced Christmas party

Event TV: Very enlists Cake for crowd-sourced Christmas party

Agency Cake created a Christmas party for retailer Very at an apartment in London last night (4 December), designed by

Helen Edwards: Crowdsourcing is to commercial creativity what karaoke is to pop music

Helen Edwards: Crowdsourcing is to commercial creativity what karaoke is to pop music

The call of the crowd is strong for brands seeking out-of-the-box thinking, but commercial creativity is a scarce resource.

Paddy Power to crowdsource controversial stunts from 'witty deviants'

Paddy Power to crowdsource controversial stunts from 'witty deviants'

Paddy Power is asking the public to come up with "mischief" as part of a crowdsourcing campaign that seeks to

McDonald's asks public to create products with 'burger builder' crowd-sourcing tool

McDonald's asks public to create products with 'burger builder' crowd-sourcing tool

McDonald's is asking the public to design a new burger from 80 ingredients as part of a crowd-sourcing competition that

Crowdsourcing requires long-term commitment - brands cannot simply walk away

Crowdsourcing requires long-term commitment - brands cannot simply walk away

Crowdsourcing is a great way for brands to boost loyalty and engagement. But failing to take it seriously will result

Tesco chief salutes Facebook's crowdsourcing role

Tesco chief salutes Facebook's crowdsourcing role

Philip Clarke, Tesco's chief executive, has claimed founder Jack Cohen would be "proud" of Tesco using Facebook to crowdsource a

Unilever announces crowdsourcing success and a new website

Unilever announces crowdsourcing success and a new website

Unilever, the world's second-largest advertiser, is changing the way it markets itself to incorporate more crowdsourcing and co-creation opportunities and

Best of the blogs

Crowdsourcing, Being first, King of Shaves

Chevrolet set for TV return with crowd-sourced ad

Chevrolet set for TV return with crowd-sourced ad

Chevrolet is turning to crowd-sourcing for a pan-European TV ad campaign aimed at showcasing its full range of cars and