Topic page for e-cigarettes at Campaign UK

Campaign UK topic page, a collection of e-cigarettes articles and analysis

Articles: 17 Results
Blu's CMO on why e-cigarette brands should appeal to the heart

Blu's CMO on why e-cigarette brands should appeal to the heart

E-cigarettes have had their work cut out overcoming safety concerns and image problems - but it's time for brands to

E-cigarette brands are growing but face hurdles over 'crass' marketing

E-cigarette brands are growing but face hurdles over 'crass' marketing

E-cigarettes have faced their fair share of condemnation from the health lobby, politicians and from the Advertising Standards Authority.

Smoking cessation market choked by vaping sales surge

Smoking cessation market choked by vaping sales surge

According to data from Mintel, the smoking cessation market, comprised of brands including Nicorette, declined 4% in 2014 as vaping

E-cigarettes were the fastest growing supermarket product of 2014

E-cigarettes were the fastest growing supermarket product of 2014

Nielsen data has confirmed that e-cigarettes were the fastest growing product category in supermarkets last year, just over a month

E-cigarettes can be shown on TV under new rules

E-cigarettes can be shown on TV under new rules

A framework from the Committee of Advertising Practice allows e-cigarettes in TV advertising from next month.

CAP lays down new rules for e-cig ads

CAP lays down new rules for e-cig ads

The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.

Ice-cream e-cig ad banned by ASA for appealing to kids

Ice-cream e-cig ad banned by ASA for appealing to kids

An ad using an image of a Flake 99-style ice-cream to promote Ten Motives e-cigarettes has been banned by the

E-cig brand Blu appoints James Dodkin as marketing director

E-cig brand Blu appoints James Dodkin as marketing director

E-cigarettes brand Blu has bolstered its marketing efforts with the appointment for former L'Oreal marketer James Dodkin as the brand's

Viral review: E-cig brand blu charts the story of house music in online series

Viral review: E-cig brand blu charts the story of house music in online series

Social video experts Be On review the the latest viral by e-cigarette blu.

Controversial e-cigarette ads have 'hurt' the industry, admits Blu boss

Controversial e-cigarette ads have 'hurt' the industry, admits Blu boss

Controversial advertising by e-cigarette brands has "hurt the industry", according the boss of leading UK brand Blu.