Topic page for essays at Campaign UK

Campaign UK topic page, a collection of essays articles and analysis

Articles: 23 Results
MyAgency: Reclaim The Word

MyAgency: Reclaim The Word

By integrating creative thinking, rather than just media, businesses can identify new ways to engage with consumers

Dare: Lessons from the Fat Duck

Dare: Lessons from the Fat Duck

The importance of choosing the right media is being forgotten in the rush to adopt new channels

Euro RSCG London: Invent The Future

Euro RSCG London: Invent The Future

With technological progress moving so quickly in the 21st century, agencies must already have approaches in place to respond

Dentsu London: The Hadron Collider

Dentsu London: The Hadron Collider

Give an old word for an old world a progressive new meaning and agencies can be the force that allows

Inferno: Not Rocket Science

Inferno: Not Rocket Science

Platforms are the glue between different activities

EHS 4D Group: Data - The New Fuel

EHS 4D Group: Data - The New Fuel

Connectivity has changed the DNA of advertising campaigns, so the key to integration is data, enabling campaigns to become more

MBA: Integration Is Dead

MBA: Integration Is Dead

No longer should integration stop at marketing. In a post-integration world, an entire business shapes itself around a unifying thought.

Mindshare: Follow The Money

Mindshare: Follow The Money

Integration is something that is best left to the customer, which is why the integrating framework needs to be customer

G2 Worldwide: New Beginnings

G2 Worldwide: New Beginnings

As an industry, we have failed to deliver a consistent form of integration of communication to clients

Imagination Europe: Transforming Businesses through Creativity

Imagination Europe: Transforming Businesses through Creativity

An innovative creative offering, with diversity, collaboration and co-creation at its heart, is the best way for agencies to satisfy