Topic page for experiential at Campaign UK

Campaign UK topic page, a collection of experiential articles and analysis

Articles: 3 Results
Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'

Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'

The men's magazine teamed up with Dior to put on a four-day "luxury living experience".

Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Why Pepsi's Kola House 'hipster bar' is all branded up and nowhere to go

Dominique Bonnafoux, senior strategist at Fitch, wonders if PepsiCo will live to regret launching its new 'hipster bar' brand-first.

Technology isn't always the creative answer

Technology isn't always the creative answer

As an industry, we are guilty of defaulting to technology, rather than finding the killer creative idea, says Simon Couch,