Topic page for loyalty at Campaign UK

Campaign UK topic page, a collection of loyalty articles and analysis

Articles: 22 Results
Nestle sues rival over Clooney lookalike ad, Mozilla founder unveils ad-free browser

Nestle sues rival over Clooney lookalike ad, Mozilla founder unveils ad-free browser

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Starbucks rolls out mobile preordering across the UK

Starbucks rolls out mobile preordering across the UK

Starbucks has rolled out its Mobile Order & Pay preordering service to 300 UK-wide stores, following a four-month run in

Waitrose debuts Pick Your Own TV ad, Hermes Apple Watch on sale online, rumours mount that Amazon in Ocado deal

Waitrose debuts Pick Your Own TV ad, Hermes Apple Watch on sale online, rumours mount that Amazon in Ocado deal

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

How M&S can guarantee success for its  'game changing' loyalty scheme

How M&S can guarantee success for its 'game changing' loyalty scheme

M&S has launched what it believes is a 'game changing' loyalty scheme. Retail, customer insight and loyalty expert Marie Anderson,

M&S taps into the 'psychology of gaming' with major new data-led loyalty scheme

M&S taps into the 'psychology of gaming' with major new data-led loyalty scheme

M&S has been working behind the scenes for four years on what marketing director Patrick Bousquet-Chavanne described as a "game

Waitrose 'Pick Your Own Offers' loyalty scheme has helped it outpace the market

Waitrose 'Pick Your Own Offers' loyalty scheme has helped it outpace the market

According to the latest grocery share data from Kantar, Waitrose's new loyalty scheme contributed to a strong performance for the

Has the discounters' use of loyalty mechanics really come as a #LidlSurprise?

Has the discounters' use of loyalty mechanics really come as a #LidlSurprise?

Lidl says its new Smarter Shopping card isn't a loyalty scheme, rather an instant rewards card. But is it a

John Lewis ends free tea and cake perk for loyalty scheme members

John Lewis ends free tea and cake perk for loyalty scheme members

John Lewis is retracting its offer of free tea and cake to loyalty card members, one of the scheme's key

Consumers' recession 'coping mechanisms' have become entrenched, says study

Consumers' recession 'coping mechanisms' have become entrenched, says study

Almost half (43%) of consumers have changed their shopping behaviour for good as a result of the recession, according to

Tesco mulls new strategy on loyalty

Tesco mulls new strategy on loyalty

Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip