Topic page for mobile at Campaign UK

Campaign UK topic page, a collection of mobile articles and analysis

Articles: 331 Results
95% viewability rate... is this the mobile ad format of the future?

95% viewability rate... is this the mobile ad format of the future?

It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking

Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Boots bows to consumer pressure over 'sexist pricing' of women's toiletries

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Mel Exon: where we're going, we don't need predictions

Mel Exon: where we're going, we don't need predictions

It's the time of year to reflect and look forward, but if the past year has taught us anything, it's

Future of reading: will emojis become the first universal language?

Future of reading: will emojis become the first universal language?

If a picture speaks more than a thousand words, how many does an emoji speak?

Proximity marketing: How we'll find out where you are and how you feel

Proximity marketing: How we'll find out where you are and how you feel

The digital universe is expanding rapidly. Advances in mobile technology will let companies target, profile and interact with customers in

We're many, many years away from Terminator's Skynet: video

We're many, many years away from Terminator's Skynet: video

Adventurer, Simon Wheatcroft, has designed an app to attempt a challenge nobody has ever attempted before

"Your phone will drive everything" Rio Ferdinand: video

"Your phone will drive everything" Rio Ferdinand: video

Rio Ferdinand, ex-footballer, knows that the desktop is dead and it's all about the small screen in your pocket. But

Why is everyone raving about Media360 2015?

Why is everyone raving about Media360 2015?

It's been a month since our first foray of Media360 by-the-sea, featuring more than 80 brands, and the response has

Partner content: learn more about China from digital pioneers Tencent

Partner content: learn more about China from digital pioneers Tencent

Go to SY Lau's keynote speech at Cannes

Partner content: Learn more about China from digital pioneers Tencent

Partner content: Learn more about China from digital pioneers Tencent

Make sure you catch SY Lau's keynote speech about China at Cannes to hear about this market that's now essential