Topic page for mobile advertising at Campaign UK

Campaign UK topic page, a collection of mobile advertising articles and analysis

Articles: 6 Results
Using uncommon sense is the key to mobile advertising

Using uncommon sense is the key to mobile advertising

Given how much we are using our phones, it might be common sense to migrate marketer attention to the device,

Taking on titans: mobile advertising to overtake TV by 2016

Taking on titans: mobile advertising to overtake TV by 2016

Mobile is set to overtake TV for ad spend but it is a wide-ranging channel and brands need to fully

Stop advertising on mobile - you're missing the bigger picture

Stop advertising on mobile - you're missing the bigger picture

It's been an interesting time for advertising recently, writes Kristien Wendt, partner at Proelios Brand Gaming.

Micro-moments: how to survive the new mobile battleground for brands

Micro-moments: how to survive the new mobile battleground for brands

With Google claiming that mobile is being grossly undervalued by brands, Tom Etherington, search marketing consultant at Silverbean, explains how

Why 2014 won't be the year of mobile advertising

Why 2014 won't be the year of mobile advertising

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

Growth in mobile advertising fuels 2.4% adspend rise

Growth in mobile advertising fuels 2.4% adspend rise

Continued growth in mobile advertising has fuelled a 2.4 per cent rise in UK adspend in the first quarter of