Topic page for mums at Campaign UK

Campaign UK topic page, a collection of mums articles and analysis

Articles: 3 Results
Asda goes for Christmas realism with stressed mum ad

Asda goes for Christmas realism with stressed mum ad

Asda's Christmas campaign shows the "real story" of how mums prepare for Christmas, rather than the "idealistic and unattainable" scenarios

P&G launches London 2012 Olympics campaign

P&G launches London 2012 Olympics campaign

Proctor & Gamble today launched its first global corporate campaign simultaneously with events to mark the 100-day countdown to the

Avoiding the parent trap: five ways to market to mums

Avoiding the parent trap: five ways to market to mums

Mums control household budgets, they are increasingly in demand as a focus group for brands, and if you annoy them