Topic page for product placement at Campaign UK

Campaign UK topic page, a collection of product placement articles and analysis

Articles: 14 Results

October 27, 2015 by Alex Player

Whether it's James Bond drinking beer or Philip Schofield not drinking coffee, it's all around you, you are bombarded by

September 17, 2015 by Ben Bold

With Bond-mania gathering momentum ahead of Spectre's cinematic release, Marketing decided to take a closer look at some of the

March 17, 2014 by Matthew Chapman

Ines van Gennip, Samsung UK and Ireland marketing director, says the brand is looking into ways of replicating Ellen DeGeneres'

March 07, 2013 by Arif Durrani

Blink and you might have missed it, which in many ways is rather apt, but last week marked two years

July 12, 2012 by Maisie McCabe

Spontex, the household cleaning brand, has signed a combined product placement, sponsorship and on-pack promotion deal for Sky1's comedy series

July 05, 2012 by Maisie McCabe

Ofcom is conducting a review of the branded content market in a bid to anticipate how it might develop in

February 23, 2012 by Maisie McCabe

Nationwide Building Society has signed a six-figure deal to renew its product placement agreement for a Nationwide ATM to appear

August 19, 2011 by Maisie McCabe

Touchstone Pictures has signed a product placement deal to feature its upcoming release 'Fright Night' in 'Big Brother' ahead of

February 24, 2011 by Mark Banham

ITV is to show its first ad spot informing viewers about the new regulations on television product placement, set in

February 24, 2011 by Ed Owen

Electronic Arts is expected to be among the first advertisers to run product placement on British TV when it becomes

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