Topic page for product placement at Campaign UK
Campaign UK topic page, a collection of product placement articles and analysis
Product placement: you're doing it wrong
Whether it's James Bond drinking beer or Philip Schofield not drinking coffee, it's all around you, you are bombarded by
Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre
With Bond-mania gathering momentum ahead of Spectre's cinematic release, Marketing decided to take a closer look at some of the
Samsung on recreating that Oscars selfie and not ambushing the World Cup
Ines van Gennip, Samsung UK and Ireland marketing director, says the brand is looking into ways of replicating Ellen DeGeneres'
E-Lites secures product placement 'first' in Lily Allen's 'Hard Out Here' video
E-Lites, the e-cigarette brand, has partnered with Lily Allen for a product placement deal in her controversial 'Hard Out Here'
Digital technology to bring virtual product placement
Product placement is being taken to a whole new level as emerging technologies developed by Bitmama and Mirriad allow brands
Product placement on UK TV is not so much a damp squib, more a non-starter
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years
Expert views on an underwhelming two years of product placement in the UK
Two years after the introduction of product placement to the UK, it has failed to transform the TV industry. Here
Channel 4 poll 'proves effectiveness' of product-placement activity
Nokia, Yeo Valley and Uncle Ben's are among several brands that claim to have improved perceptions through TV product placement,
Bond and beyond: getting into bed with movie-makers is a risky play for brands
Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of productions, none can
The top 10 weird Bond tie-ups that time forgot
With so many brands cashing in on Skyfall's release on 24 October, we handpicked our favourite wonky Bond tie-ups of
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