Topic page for product placement at Campaign UK

October 27, 2015 by Alex Player

Whether it's James Bond drinking beer or Philip Schofield not drinking coffee, it's all around you, you are bombarded by

September 17, 2015 by Ben Bold

With Bond-mania gathering momentum ahead of Spectre's cinematic release, Marketing decided to take a closer look at some of the

March 17, 2014 by Matthew Chapman

Ines van Gennip, Samsung UK and Ireland marketing director, says the brand is looking into ways of replicating Ellen DeGeneres'

November 13, 2013 by Matthew Chapman

E-Lites, the e-cigarette brand, has partnered with Lily Allen for a product placement deal in her controversial 'Hard Out Here'

April 12, 2013 by Chloe Smith

Product placement is being taken to a whole new level as emerging technologies developed by Bitmama and Mirriad allow brands

March 07, 2013 by Arif Durrani

Blink and you might have missed it, which in many ways is rather apt, but last week marked two years

February 28, 2013 by Maisie McCabe

Two years after the introduction of product placement to the UK, it has failed to transform the TV industry. Here

February 26, 2013 by Matthew Chapman and Ben Bold

Nokia, Yeo Valley and Uncle Ben's are among several brands that claim to have improved perceptions through TV product placement,

October 24, 2012 by Noelle McElhatton

Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of productions, none can

October 05, 2012 by Ben Bold

With so many brands cashing in on Skyfall's release on 24 October, we handpicked our favourite wonky Bond tie-ups of

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