Topic page for product placement at Campaign UK

Campaign UK topic page, a collection of product placement articles and analysis

Articles: 14 Results
Product placement: you're doing it wrong

Product placement: you're doing it wrong

Whether it's James Bond drinking beer or Philip Schofield not drinking coffee, it's all around you, you are bombarded by

Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre

Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre

With Bond-mania gathering momentum ahead of Spectre's cinematic release, Marketing decided to take a closer look at some of the

Samsung on recreating that Oscars selfie and not ambushing the World Cup

Samsung on recreating that Oscars selfie and not ambushing the World Cup

Ines van Gennip, Samsung UK and Ireland marketing director, says the brand is looking into ways of replicating Ellen DeGeneres'

Product placement on UK TV is not so much a damp squib, more a non-starter

Product placement on UK TV is not so much a damp squib, more a non-starter

Blink and you might have missed it, which in many ways is rather apt, but last week marked two years

Spontex signs Sky placement deal

Spontex signs Sky placement deal

Spontex, the household cleaning brand, has signed a combined product placement, sponsorship and on-pack promotion deal for Sky1's comedy series

Ofcom looks to agencies for branded content research

Ofcom looks to agencies for branded content research

Ofcom is conducting a review of the branded content market in a bid to anticipate how it might develop in

Nationwide renews product placement deal

Nationwide renews product placement deal

Nationwide Building Society has signed a six-figure deal to renew its product placement agreement for a Nationwide ATM to appear

Big Brother product placement deal for horror film

Big Brother product placement deal for horror film

Touchstone Pictures has signed a product placement deal to feature its upcoming release 'Fright Night' in 'Big Brother' ahead of

Product placement television awareness campaign launches

Product placement television awareness campaign launches

ITV is to show its first ad spot informing viewers about the new regulations on television product placement, set in

Brands sign up for product placement deals

Brands sign up for product placement deals

Electronic Arts is expected to be among the first advertisers to run product placement on British TV when it becomes