Topic page for storytelling at Campaign UK

Campaign UK topic page, a collection of storytelling articles and analysis

Articles: 32 Results
We're all still cavemen at heart

We're all still cavemen at heart

While the way we tell stories has changed, the reason for doing so - to bring people together - is

If Tarantino told brand stories

If Tarantino told brand stories

Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles

The full stack of story-making

The full stack of story-making

Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the

Our winter of dis-content

Our winter of dis-content

The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want

In this town, it's who you know

In this town, it's who you know

The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to

Content: le grand unificateur

Content: le grand unificateur

The beauty of content is its ability to aggregate all of the digital disciplines. But only those stories told with

The Art of Storytelling

The Art of Storytelling

We have gathered some of the best brains in the business to share their thoughts on the art of storytelling.

How brands can live happily ever after

How brands can live happily ever after

Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and

Lessons in creative storytelling from Punchdrunk's founder

Lessons in creative storytelling from Punchdrunk's founder

"We are on the cusp of a new boom in storytelling," according to Felix Barrett, founder and artistic director of

The Economist uses VR to restore Iraq Mosul Museum destroyed by Islamic State

The Economist uses VR to restore Iraq Mosul Museum destroyed by Islamic State

The Economist has used virtual reality (VR) and crowd-sourced imagery to bring back to life some of the historical sites