Topic page for voice at Campaign UK
Campaign UK topic page, a collection of voice articles and analysis
Halifax's long-running jargon buster campaign has now taken to voice with a Google Assistant Action for homebuyers.
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical
VCCP hired Alexa as a receptionist and gave her a personality disorder. Here's what happened.
The rise of chatbots and voice search has completely changed the way consumers shop, writes Ed Bussey, founder and chief
More than a year after the service launched in the US, UK consumers can finally ask Alexa to please order
After Vodafone was fined £4.6m by Ofcom last October for failing to handle customer complaints properly, its chief executive Nick
How brands communicate with consumers may never be the same again, Lucas Peon writes.
With voice activated searches set to rise, 'share of voice' has a new, important meaning for brands.
How brands can create AIs that won't turn into Hal overnight.
We're in the embryonic stage of voice assistants, but brands need to start learning to work with them, writes MC&C's
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