Topic page for voice at Campaign UK

Campaign UK topic page, a collection of voice articles and analysis

Articles: 12 Results
Homebuyers can now talk to Halifax's jargon buster on Google Assistant

Homebuyers can now talk to Halifax's jargon buster on Google Assistant

Halifax's long-running jargon buster campaign has now taken to voice with a Google Assistant Action for homebuyers.

Is your brand's voice, male, female, human or mineral?

Is your brand's voice, male, female, human or mineral?

The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical

Alexa on trial: an agency experiment

Alexa on trial: an agency experiment

VCCP hired Alexa as a receptionist and gave her a personality disorder. Here's what happened.

Time to chat? Three tips to succeed at 'conversational commerce'

Time to chat? Three tips to succeed at 'conversational commerce'

The rise of chatbots and voice search has completely changed the way consumers shop, writes Ed Bussey, founder and chief

You can finally ask Alexa to order you a pizza from Domino's in the UK

You can finally ask Alexa to order you a pizza from Domino's in the UK

More than a year after the service launched in the US, UK consumers can finally ask Alexa to please order

Vodafone to ramp up customer service with upgraded chatbot, voice ID and Alexa skill

Vodafone to ramp up customer service with upgraded chatbot, voice ID and Alexa skill

After Vodafone was fined £4.6m by Ofcom last October for failing to handle customer complaints properly, its chief executive Nick

Voice technology demands to be heard

Voice technology demands to be heard

How brands communicate with consumers may never be the same again, Lucas Peon writes.

The future of search for brands is to be heard

The future of search for brands is to be heard

With voice activated searches set to rise, 'share of voice' has a new, important meaning for brands.

The five laws for branding artificial intelligence

The five laws for branding artificial intelligence

How brands can create AIs that won't turn into Hal overnight.

Why voice search will make unprompted awareness the metric you need to worry about

Why voice search will make unprompted awareness the metric you need to worry about

We're in the embryonic stage of voice assistants, but brands need to start learning to work with them, writes MC&C's