LATEST MEDIA NEWS & ANALYSIS

MEDIA
YouTube and TikTok lead marketers’ plans for 2024

YouTube and TikTok lead marketers’ plans for 2024

Added 19 hours ago
Daniel Farey-Jones
BRANDS
TikTok: this is the platform's fourth annual report (Getty Images).

TikTok tells agencies and brands to rip up 'best storytelling practices'

Added 19 hours ago
Shauna Lewis
The Information
AGENCY
The winter of discontent for queer representation

The winter of discontent for queer representation

Added 21 hours ago
Marty Davies
AGENCY
PHD data and tech chief switches to Wavemaker

PHD data and tech chief switches to Wavemaker

Added 23 hours ago
Daniel Farey-Jones
The Information
MEDIA
Denstu year-end forecast: UK ad spend is expected to grow 3.5% in 2024

Global adspend to grow by 4.6% in 2024

Added 27 hours ago
Beau Jackson
MEDIA
Claire Sanderson is the first female Editor-in-Chief at Men's Health UK (credit: Rachell Smith)

Men’s Health UK hires first female editor-in-chief

Added 46 hours ago
Marianne Calnan
AGENCY
Tui: Leo Burnett developed "Live Happy" campaign for Tui

Tui appoints media agency to pan-European account

Added 46 hours ago
Shauna Lewis
AGENCY
Shenda Loughnane: takes up new post on 1 January

Dentsu X appoints new global brand president

Added 47 hours ago
Ben Bold
BRANDS
Spotify lays off 17% of workforce amid cost-cutting drive

Spotify lays off 17% of workforce amid cost-cutting drive

Added 47 hours ago
Reem Makari
AGENCY
From left to right: Leonardo Reyes Acosta, Jessica Lenehan, Anna Berry and Marc Adams.

EssenceMediacomX shakes up senior leadership team

Added 47 hours ago
Shauna Lewis
The Information
AGENCY
Naren Patel: MEFA founder new chair of Nabs

Nabs names new chair

December 05, 2023
Ben Bold
BRANDS
Jingle Bell Ball: this year’s line-up includes Alicia Keys, Take That, Busted and more.

Global and Outernet London to stream Capital’s Jingle Bell Ball

December 04, 2023
Shauna Lewis
MEDIA
Sky Media: many of the measures will provide more targeted opportunities for advertisers.

Sky Media unveils four million-strong household viewing panel

December 04, 2023
Shauna Lewis
AGENCY
Group M: UK adspend 2024 growth downgraded from 5.3% to 4.6% (Getty Images/Sean Gladwell)

UK adspend continues to outperform Europe but Brexit headache persists

December 04, 2023
Ben Bold
AGENCY
Why isn't all of adland paying the real Living Wage?

Why isn't all of adland paying the real Living Wage?

December 04, 2023
Beau Jackson
The Information
MEDIA
Digital to drive 5.7% UK adspend growth in 2024

Digital to drive 5.7% UK adspend growth in 2024

December 04, 2023
Daniel Farey-Jones
MEDIA
Katherine Ryan returns as stroppy critic in Now Christmas ad

Katherine Ryan returns as stroppy critic in Now Christmas ad

December 01, 2023
Will Green
AGENCY
Charlie's Bar: the star of the ad was played by real-life local gent Martin McManus.

ITV gives primetime media spot to viral Instagram Christmas ad

December 01, 2023
Shauna Lewis
The Information
MEDIA
ITV: Amplify: The Companies is supported by the broadcaster's dedicated £80m Diversity Commissioning Fund launched in March 2022

ITV launches pilot to support production companies owned by underrepresented groups

December 01, 2023
Beau Jackson
MEDIA
Channel 4: festive ident works with Judith Kerr's beloved children's books series

Channel 4 unveils Christmas ident starring Mog the cat

December 01, 2023
Beau Jackson
AGENCY
From left: Tracy Barber, Brian Wieser, Richard Morris, Lorna Tilbian and Magnus Djaba

What are the advantages of country-level models for agencies and holding groups?

November 30, 2023
Beau Jackson
The Information
AGENCY
What was Campaign's most-read article in November?

What was Campaign's most-read article in November?

November 30, 2023
Daniel Farey-Jones
MEDIA
Adelicious lands Uber podcast sponsorship for Diary of A CEO

Adelicious lands Uber podcast sponsorship for Diary of A CEO

November 30, 2023
Reem Makari
AGENCY
MiXR Media: 4,600 will be rolled out across 850 Stonegate Group sites.

Alight Media launches digital retail division

November 30, 2023
Shauna Lewis
AGENCY
Electric Glue: agency achieved B Corp status in 2022.

Electric Glue poaches Sky commercial exec

November 30, 2023
Shauna Lewis
The Information
MEDIA
X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’

X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’

November 30, 2023
Daniel Farey-Jones
AGENCY
Campaign Podcast: The changing fortunes of agency groups and what's going on at M&C Saatchi?

Campaign Podcast: The changing fortunes of agency groups and what's going on at M&C Saatchi?

November 30, 2023
Staff
AGENCY
Clockwise from top left: Vanessa Kingori, Chaka Sobhani, Sam Jones and Mark Elwood.

Movers and Shakers: MediaMonks, X, Dentsu, EssenceMediacomX, Google, IPG and more

November 29, 2023
Shauna Lewis
The Information
BRANDS
ITVX: Kevin Lygo, director of television at ITV joked about the improvement from ITV Hub

ITVX marks first birthday with new ad opportunities

November 29, 2023
Shauna Lewis
AGENCY
Ubisoft: games publisher has produced games such as Far Cry 6 (pictured), as well as the the Assassin's Creed series and Tom Clancy series/

Ubisoft launches global media review

November 29, 2023
Shauna Lewis
MEDIA
UKTV: Dave, Drama, W and Yesterday will all rebrand with a U& prefix in the summer next year.

UKTV to unite ad-funded streaming brands under 'U' in 2024

November 29, 2023
Beau Jackson
BRANDS
X: Bailes has been at the company for nearly nine years (Image via Chris Bailes on LinkedIn)

X's UK sales director departs

November 28, 2023
Shauna Lewis
The Information
MEDIA
From left: Vanessa Kingori, Sophie Neary and Dyana Najdi take on new ad roles

Vanessa Kingori to join Google from Condé Nast

November 28, 2023
Beau Jackson
The Information
BRANDS
Charlie's Bar: 'no strangers here'

Charlie’s Bar homemade Christmas ad goes viral (and gets approval from John Lewis)

November 27, 2023
Ben Bold
AGENCY
'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionised?

'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionised?

November 27, 2023
Matthew Keegan
MOST READ
The Lists 2023: Top 15 creatives
December 04, 2023 Staff

1 The Lists 2023: Top 15 creatives

Campaign’s pick of the top creative bosses this year.

The Lists 2023: Top 10 media suits

2 The Lists 2023: Top 10 media suits

The Lists 2023: Top 10 outdoor ads

3 The Lists 2023: Top 10 outdoor ads

From left to right: Leonardo Reyes Acosta, Jessica Lenehan, Anna Berry and Marc Adams.

4 EssenceMediacomX shakes up senior leadership team

Tui: Leo Burnett developed "Live Happy" campaign for Tui

5 Tui appoints media agency to pan-European account

6 The Lists 2023: Top 10 marketers

7 The Lists 2023: Trailblazers

8 The Lists 2023: Top five people moves

9 The Lists 2023: Top 10 brands

10 Why is Publicis pulling ahead of rivals? Selling products, not j...

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