PRESS NEWS & ANALYSIS

MEDIA
Scott Taunton is overseeing the launch of TalkTV

Inside TalkTV's plans to commercialise, attract advertisers and shake ideological concerns

April 13, 2022
Arvind Hickman
AGENCY
Dentsu is optimising digital advertising based on effective attention

Dentsu's new attention trading tool aims to 'clean up the clutter' on digital sites

April 07, 2022
Arvind Hickman
BRANDS
Guardian study finds podcast ads command more attention than other media channels

Guardian study finds podcast ads command more attention than other media channels

March 16, 2022
Fayola Douglas
MEDIA
Dominic Carter moves from a group role to responsibility for The Sun

Dominic Carter takes Sun role as News UK restructures to focus on its brands

March 11, 2022
Arvind Hickman
AGENCY
Jo Wallace: spoke to Channel 4's Cathy Newman

Wunderman Thompson's Jo Wallace wins in High Court against Mail publisher

March 09, 2022
Ben Bold
MEDIA
Reach delivers top-line growth for first time since 2007

Reach delivers top-line growth for first time since 2007

March 01, 2022
Shauna Lewis
AGENCY
Charlie Bigham's: signed year-long deal with Guardian

Guardian signs 'seven-figure' food and lifestyle deal with Charlie Bigham's

February 07, 2022
Ben Bold
MEDIA
The last Wordle: building a bridge between publisher and new audiences

The last Wordle: building a bridge between publisher and new audiences

February 03, 2022
Nat Poulter
AGENCY
Enders Analysis: report shows robust display adspend in 2022

Display adspend outlook showcases robust growth

January 04, 2022
Magda Ibrahim
MEDIA
Imogen Fox and Katie Le Ruez: both take on expanded roles within The Guardian's senior ad team

The Guardian boosts senior ad team

December 20, 2021
Magda Ibrahim
BRANDS
Macallan partners Evening Standard for Tube station takeover

Macallan partners Evening Standard for Tube station takeover

December 02, 2021
Fayola Douglas
AGENCY
Local media: enjoying a pronounced online surge in readership

Local media enjoys 18% surge in online audiences thanks to youth boost

November 18, 2021
Ben Bold
AGENCY
Climate wording and phrases: have made their way onto keyword blocklists

It’s time for climate keyword blocking action, here’s why…

October 28, 2021
Jo Allan and Jon Mew
AGENCY
Uswitch: campaign has focused on newspapers where 'consumer fears are being stoked'

‘Probably not time Uswitch': ads sway consumers from using service in energy crisis

Uswitch
October 08, 2021
Arvind Hickman
BRANDS
Commuters can sample a 'mini-Times' in the newspapers latest campaign.

The Times wants commuters to have ‘Space to think’

September 28, 2021
Arvind Hickman
MEDIA
Have Guardian readers forgotten how to Saturday?

Guardian runs campaign to support Sat magazine launch

September 24, 2021
Arvind Hickman
MOST READ
Wavemaker (l-r): Paul Hutchison, Kelly Parker and Katie Lee
May 26, 2022 Daniel Farey-Jones

1 Wavemaker shakes up UK leadership as Paul Hutchison departs WPP

Female duo steps up as CEO heads to Australia.

From clockwise top-left: Holly Ripper, Zaid Al-Zaidy, Anna-Louise Gladwell, Alex Best, Harriet Shurville and Clare Chapman

2 Will others follow Adam & Eve/DDB in stipulating four days a wee...

Audible has tuned to Wavemaker following a global review (Getty Images)

3 Amazon's Audible consolidates £378m global media account

The Pitch Positive Pledge: more harm than good

4 The Pitch Positive Pledge: more harm than good

Heineken has sent an RFI to creative agencies

5 Heineken has sent an RFI to creative agencies

6 ‘People before spreadsheets’: How Next 15 wooed M&C Saatchi in t...

7 BBH opens Dublin office with Tesco as founding client

8 Meta’s Chelsea Flower Show garden reacts to human touch

9 Google, MoneySuperMarket and Schweppes among first advertisers o...

10 McCann London hires second head of strategy

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