With over 2.8 billion people playing mobile games in 2021, most brands and advertisers will acknowledge that this channel offers marketers a unique opportunity to unlock access to a diverse, new audience. However, with changes in regulations and a focus on user privacy, gamers may choose not to engage with in-game ads and content that takes away from their user experience.

Campaign’s Mobile Gaming Summit explored how brands can successfully incorporate mobile gaming into their marketing mix without turning gamers off. The online event connected game creators, publishers and brands to discuss the future of this channel and explore some of the truly exciting opportunities that advertising within mobile games can offer.

Missed the event? Don't worry - all the content is available on-demand until 22 December.

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Key themes:

  • Getting to grips with the stats on mobile gamers
  • Why tapping into programmatic technology is the best way for brands to access mobile gamers at scale
  • How luxury brands are creating a new more accessible universe right at the consumer’s fingertips

Why attend?

  • Hear first hand from brands and game creators about what the future holds for mobile gaming
  • Gain tips and tricks on how to develop and maximise your mobile gaming advertising strategy
  • Network with peers and experts in the mobile gaming space
  • Discover why creativity may be the solution to new data and TDFA regulations

View the agenda

Join us...

Campaign’s Mobile Gaming Summit explored how brands can successfully incorporate mobile gaming into their marketing mix without turning gamers off. The online event connected game creators, publishers and brands to discuss the future of this channel and explore some of the truly exciting opportunities that advertising within mobile games can offer.

Secure my on demand access