Rio 2016 Olympics
Rio 2016 Olympics: the campaigns vying for gold
With the Rio 2016 Olympics underway, Campaign takes a look at the best (and worst) campaigns from the brands and...
Film tells story of first refugee Olympic team to 'show the world their potential'
The United Nations High Commissioner for Refugees has partnered with Grey London and production company Just So to tell the...
The IOC may give host nations greater access to Olympic brand following criticism
The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after...
Why Rio Olympics sponsorship is risky business
Given the chaotic build-up to Rio, is Olympic sponsorship a toxic investment, Simon Gwynn asks.
Should the Olympics allow fast-food sponsors?
Fat chance of Jamie Oliver, or any of the other activists gathered under his anti-obesity banner, preventing McDonald's or Coca-Cola...
Samsung moves beyond the rational for Rio Olympics campaign
Samsung is relying on an emotional connection with customers in its new Olympics campaign.
'The superhumans' return in Channel 4's Paralympic sequel
Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games...
