Opinion

Dads at the disco: why are awards shows still stuck in broadcast mode?

"We were somewhere around Greenwich on the edge of the O2 when the drugs began to take hold..." (*sorry to... Read more

If mobile is the answer you are asking the wrong question

Creativity is timeless and transformative. So why are we neglecting it when it comes to mobile?.. Read more

The balance has shifted in our love-hate relationship with technology

Why are creative agencies struggling to deliver the promise of technology?.. Read more

'A start-up is a promise': Nils Leonard's lessons from launching Halo

Launching a brand means putting yourself on the line, so you need to focus on your goal and ignore the... Read more

Sainsbury's-Asda will fail unless the two retailers redefine their brands

The merger between the supermarket giants faces competition barriers, but the bigger risk is the promotion of lazy and simplistic... Read more

A view from Dave Trott: Who's minding the store?

Les Binet and Peter Field offer some lessons for your career too

Think about your career and personal brand in terms of the long and the short... Read more

Everyone's getting excited about 5G, but there's one problem...

Three has deployed 5G for London Fashion Week and Samsung is launching a 5G-ready smartphone. But marketers should approach 5G... Read more

World Cup 2019 signals change, but don't call it 'empowerment'

Brands need to move beyond empty 'empowerment' briefs and show real commitment to women's football... Read more

Apple '1984': Creative leaders' verdicts, 35 years on

Four ECDs reflect on Lee Clow's iconic spot..... Read more

Pay attention before attention stops paying you

Relevancy, positivity and trust underpin the high-attention status of magazines... Read more

The six-second ad: short and sweet needs simple storytelling

Which creative tactics allow a brand to combine the high completion rate of a six-second ad with the emotional connection... Read more

Here's to the Crazy One

A tribute to the shy, retiring Lee Clow... Read more

Imagine there's no conflict

John Lennon was a prescient man... Read more

Freelance at 50: A further follow-on...

In response to Paul Burke's advice for going freelance after being made redundant, Justin Cernis considers why creatives should embrace... Read more