Opinion

Ad industry must do better and walk the talk on ESG

It's time for adland to go beyond simply talking the talk when it comes to environmental, social and governance issues.... Read more

As you plot the return from WFH let the new class of ECD be your guide

The 2021 class of creative directors is carving out a new way of leading. The industry should take inspiration from... Read more

Opening your doors and minds to autistic talent

The lessons from a pioneering internship scheme that demonstrates why the industry can and should embrace neurodiversity... Read more

Advertisers, ignore geriatric gamers and it's game over

Older consumers are sitting up, controller in hand, switching on their consoles and firing up for a session of 'Fortnite',... Read more

A view from Dave Trott: Old tech v new tech

Integration is key for agency groups in turnaround mode

Dentsu International and M&C Saatchi are very different yet there are similarities in how they plan to reinvigorate their businesses.... Read more

A surfer's guide to creativity

Following the white water of all the months of being locked down and stuck inside, what’s now clear on the horizon... Read more

Get ready for talent wars as agencies grow again

The battle for brains will be a big issue as agency life starts to return to normal. Marketers need to... Read more

Why adland needs more drugs

No, not coke – but we can all learn something from the the way psychedelics free users from the power... Read more

Why less is more for rebooting creativity in the workplace

There are lessons we can learn to aid creativity as we reinvent agency life... Read more

As brownness comes of age, how will you embrace it in the right way?

I took years to embrace my south Asian identity. But as 'brownness' is finally embraced in all corners of the... Read more

The consumer is not a moron – she's still your mum

It’s not just their wealth that makes older consumers an obvious target for advertisers.. Read more

Cinema is back with a vengeance – box office numbers are a good omen for recovery

After a year of on-off isolation, people are immersing themselves in shared experiences once again, the boss of Britain's biggest... Read more

Integration is key for agency groups in turnaround mode

Dentsu International and M&C Saatchi are very different yet there are similarities in how they plan to reinvigorate their businesses.... Read more

The art of listening: what the pandemic taught me about inclusive leadership

Pinterest's Visha Naul shares her experience of starting a marketing job during the coronavirus crisis... Read more