Opinion

There are two types of brands: personal trainers and drug dealers. Which one are you?

Coca-Cola's "slam-dunk" recycling campaign is the perfect reminder of how brands can tap into human chemical reactions to deliver more... Read more

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in... Read more

Find the Rembrandt in the attic

Next month will bring the latest roll call of advertising industry legends, when the IPA Effectiveness Awards winners for 2018... Read more

The future's bright, the future's virtual

Virtual players have emerged in every sector, with smart curation and technology being the key drivers... Read more

Take my advice: ignore advice

The advice we give to young people is bullshit... Read more

Campaign50: The best jingles and sonic devices (part 2)

As part of Campaign's 50th celebrations, Paul Burke presents the second instalment of the best 50 advertising jingles and sonic... Read more

Imagine the creative brief to launch The Economist 175 years ago...

As The Economist marks its 175th anniversary, its marketing boss Mark Cripps takes a light-hearted look at what the creative... Read more

Attitudes to ageing are getting old

We often define women by what they are not; an imagined deficit forming a thread between the lazy segmentations upon... Read more

My summer playlist: Nicky Bullard, chairwoman and chief creative officer, MRM McCann

Summer may be over, but the tunes keep on coming. Nicky Bullard chooses her soundtrack.. Read more

Reboot yourself: How Jonathan Durden faced ageism and re-entered advertising in his 50s

Jonathan Durden overcame his insecurities about re-entering the advertising world in his late fifties. He urges others to do the... Read more

A view from Dave Trott: Customer disservice

The best sniper rifle in the world is the Barrett M107... Read more

Apple's new gadgets: why new notifications and AR are the real stars

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting... Read more

Let's hope Mark will be different from Martin

WPP's Mark Read says "brand-led creative is becoming less important to some advertisers". Why would they think that, Lindsey Clay... Read more

Bridging the confidence gap in marketing to older women

Research shows that older women feel comfortable in their own skin, so why to brands persist in ignoring them in... Read more

Doing more in-house is smarter

A tectonic shift is under way as brands bring more of their digital marketing capabilities in-house and on-site... Read more