Opinion

Why Colleen DeCourcy’s elegant ‘fuck you’ to the industry is my favourite Cannes moment

It’s not just the mentors who help women and minority groups rise. According to Snap CCO Colleen DeCourcy, it’s also... Read more

My free pass to Cannes and what it taught me

Because I went for free to this year's event, I was particularly determined to make the most of it, so... Read more

A view from Dave Trott: Gaming the data

Split between have and have-nots means this won't be a 'normal' recession

The age of polarisation: how consumers are diverging and what it means for advertising.. Read more

Why haven't virtual experiences topped Travis Scott in Fortnite?

We are stuck referencing something that happened two years ago... Read more

The second coming of the brand home

A reinvigorated competitive landscape is taking shape as brands invest big money into creating their own physical spaces... Read more

The industry should be ashamed of how it reacted to activists at Cannes

After Cannes Lions' attendees applauded as Greenpeace activist Gustav Martner was escorted out of the opening ceremony, it's time for... Read more

Rainbow-washing: a partial, half-hearted defence

Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt... Read more

Cannes Lions 2022 activations: Google, Meta, Spotify, Pinterest and more

Amplify's founder and global chief executive rounds up events from the key players... Read more

Good creatives are drawn to less sexy brands. Or at least, smart creatives are

Bring us your damaged, your invisible and your barely noticed... Read more

A view from Dave Trott: What does pivot really mean?

Brands are becoming more savvy about spending online

Digital ads can be risky for brands if they end up appearing next to harmful or disingenuous content, but it... Read more

Craig Inglis is wrong, we don’t need to ditch the term B2B

As Cannes Lions launches an award for B2B work, it's time to change perceptions around the sector not the term.... Read more

Cannes Lions: helping businesses grow around the world

Cannes gives UK adland its chance to shine in the sun and show international businesses that it can provide them... Read more

Why sustainability is the industry’s greatest creative brief

Adland has driven demand for products and services the world for decades but now it's time to use this superpower... Read more