Opinion

Five sustainability lessons and achievements from G7

Five practical sustainable actions that can inform any future event... Read more

A thank you to Tony from two of The Watford Course's final alumni

For former students Flora McConnell and River Borromeo, The Watford Course wasn't just an intense preparation for the world of... Read more

There shouldn't be limits on opportunity – that's why we're launching the Publicis Student Workshop

As Tony Cullingham announces the end of the Watford Ad Course, Ben Mooge reflects on his creative roots as his... Read more

The joy of retention during pandemic pitch palooza

Sticking with the incumbent can be a good option for clients during turbulent times, Gideon Spanier says in this column... Read more

A view from Dave Trott: The letter of the law, not the spirit of the law

'No upside but significant downside' – ad industry rallies around Channel 4

Adland leaders have thrown their support behind Channel 4's bid to remain a publicly owned broadcaster... Read more

Just Eat's marketing strategy tips from sponsoring Love Island and the Euros

We need to find a better way to buy and sell creative

Ideas are timeless. Some might form in a moment, while others will gestate over a longer period of time –... Read more

I’m so proud of C4’s #BlackToFrontProject – it shows positive change can happen fast

Showcase of black talent has been most fulfilling and purposeful part of Maria St Louis' career at Channel 4, she... Read more

Investor view: Investing in brand works, so why do agencies lack confidence?

Ian Whittaker is writing a regular column about the advertising landscape from a financial standpoint. This month, he says companies... Read more

Why brands should write their performance Christmas lists early this year

After last year's wash-out Christmas, this year advertisers should get ahead of the game to maximise their media investments... Read more

The big talent crunch

The fact is there simply isn’t enough talent to go round right now. And its not all down to the... Read more

Advertisers, don't be alarmed but consumers want more control over their data

Respecting consumer privacy and security can provide advertisers with opportunities to better engage... Read more

A view from Dave Trott: The Five Whys

Note to self: more hot water, please

Thinking big is all very well, but it can lead to predictable strategies and homogenous ads. Instead, start with a... Read more