Opinion

Health brands get ready for 2021: fads, fakes and FAANGs

Brands will see health as a sales opportunity in 2021, BBD Perfect Storm's Nick Dutnall says. He outlines the five... Read more

The Sex and the City reboot shows why brands should be wary of nostalgia

Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from... Read more

A view from Dave Trott: We don't need strategists, we need planners

#PassItOn: Visualise your future and know your worth

In the latest instalment of #PassItOn, the global marketing manager of Häagen-Dazs shares her best career advice for the new... Read more

The Ad Contrarian: How adtech helped to radicalise the US

The digital advertising ecosystem has played a role in promoting hate and division, the author of the Ad Contrarian blog... Read more

Inclusion isn't free: make 2021 the year of accountability

We need to make long-term change, call out empty gestures and do the real work that is needed... Read more

The legacy of Brand Trump: from disruption to self-destruction

The politicians and commentators that tied their fortunes to the outgoing president's brand played one hand too many and have... Read more

Your customer is Homer Simpson

MullenLowe's executive partner recommends resolving not to make mistakes in the first place in 2021 – rather than improving anything.... Read more

Take control of your first-party data, or quit marketing

Things are changing drastically. Ignoring it is the worst thing you can do... Read more

The magnificent seven New Year's resolutions

2021 – the outlook is uncertain. Here is how to ensure that your business outperforms, and that your personal career... Read more

It's goodbye from me, and thanks for the memories

After 20 years – off and on – it's time to leave (again)... Read more

We are not a virus: why East Asian representation is more important than ever

ESEA people went from the 'hidden minority' to being overrepresented in the media during the pandemic... Read more

A view from Dave Trott: What is brand?

Baby boomers are the new Generation Invisible

The post-Second World War generation are being incresingly left behind by brands. Here, the insights team of the7stars shares three... Read more

Why I almost quit Couch to 5K, and the one weird trick that helped me persevere

Why I almost quit Couch to 5K halfway through – and the one weird trick that helped me persevere... Read more