Blippar tried to 'become bigger than the internet itself', but its leadership forgot that media and creative agencies remain the... Read more
But there is progression and we must now ensure this momentum is not lost... Read more
BT's top marketer explains why it's acceptable to make any mistake once. Except, perhaps, wearing a brown belt with black... Read more
As an industry, we have got ourselves well and truly stuck in Scrooge mode. But de-Scrooging is good... Read more
Agencies need this rare breed because the days of the creative team cooking up the big idea are over... Read more
Brands want to see more women behind the lens, so the creative industries must act... Read more
Not every brand needs to have a meaningful purpose... Read more
Sharpe is leaving VMLY&R in the midst of an investigation. It didn't have to be this way... Read more
The care and craft that go into a big glossy ad should also be put into all consumer touchpoints... Read more
This year was all about brands learning who to work with, but in 2019 the focus will be on how... Read more
It has been a year of extraordinary consolidation and welcome collaboration... Read more
How Ann Summers engaged with an untapped market... Read more
The lesson from the incident is that, when it comes to brands dealing with racism, good intentions are not enough.... Read more
We all have one. But it's equally important to remember that we can have cheerleaders, too... Read more
Don't read the latest developments in our industry as the end of glory and relevance... Read more