Opinion

Campaign50: 50 years of ad agency names

The shifting naming conventions of agencies reflect the times they were founded in... Read more

How not to think: the new book that shows the secrets to making brilliant work

Les Binet and Sarah Carter's latest work, 'How Not To Plan - 66 Ways To Screw It Up', reminds us... Read more

Power 100

Unilever's Aline Santos: my mother told me I was born an activist

Today, Unilever's executive vice-president of global marketing is driving industry-wide change - but when she first moved to VP level... Read more

Is It big enough to be small enough?

Don't let the fragmented media tail wag the big idea dog, Charles Vallance argues... Read more

Campaign50: The best jingles and sonic devices (part 3)

Here's the third instalment of the top sounds of advertising.. Read more

Coke + weed + ? = profit

Coca-Cola may be embracing the whacky tabacky, but cancel that extra-large pizza order - this is about something much smarter... Read more

A view from Dave Trott: What flavour ice-cream are you?

If you're a creative, you got your job based on your portfolio... Read more

This was then, that was now: lessons from Britain's early advertising pioneers

While Campaign is celebrating the past 50 years of advertising, the industry has a long and colourful history in the... Read more

Is Ogilvy following Moneysupermarket.com off a cliff?

More turmoil at Ogilvy UK, while Mother ends Moneysupermarket.com campaign with a fitting spot... Read more

Power 100

Starbucks and the need for innovation, community and diversity of thought

As the brand reaches the milestone of 20 years in the UK, its top European marketer reflects on the ideas... Read more

My summer playlist: Ben Mooge, executive creative director, Havas London

OK, so it's officially autumn. And it's Ben Mooge's turn to pick his party playlist, firmly rooted in nostalgia... Read more

Is your brand a personal trainer or a drug dealer?

Coca-Cola's "slam-dunk" recycling campaign is the perfect reminder of how brands can tap into human chemical reactions to deliver more... Read more

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in... Read more

The future's bright, the future's virtual

Virtual players have emerged in every sector, with smart curation and technology being the key drivers... Read more

Take my advice: ignore advice

The advice we give to young people is bullshit... Read more