Opinion

Creative industries must lead way on the four-day week before it's too late

The pace of technological change means that lifelong learning and retraining will become the norm. Can you afford not to... Read more

To tap into the 'black pound', brands must embrace cultural transformation

New research into the 'black pound' underlines how brands must better reflect the diversity of society in order to drive... Read more

Has beauty advertising really moved on?

Dove's 'Campaign for real beauty' campaign may have been a game changer, but the beauty industry hasn't really changed much... Read more

My campaign: The dismissive comment that forged Peter Mead's career

Respect and trust became his watchwords... Read more

My campaign: How The Ivy became the seats of power

The power lunch place to be in the 1990s.. Read more

My campaign: Pitching for New Labour's New Deal in 1997

What could go wrong at this Number 10 pitch? Well..... Read more

VMLY&R isn't the worst name in the world. It's just... poor

What does this say about our industry?.. Read more

My campaign: Bill Muirhead remembers Maurice Saatchi's 1994 'last supper'

The New York dinner that sealed the fate of Saatchi.. Read more

My campaign: Why 'ordinary' 1970s housewives loved Smash

Cadbury thought they wouldn't enjoy a spot about Martians.. Read more

My campaign: Tess Alps on going from gamekeeper to poacher in 1992

It was an offer she couldn't refuse.. Read more

Why did WPP lose Ford? Start with the advertising

Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on... Read more

You want emotional empathy from your AI? Make it George Clooney

How should marketers decide how best to define the 'human' properties of their artificial intelligence?.. Read more

My campaign: Lessons from HAT's archive, 1968

CDP's Birds Eye ad made a big impact on a young Graham Hinton.. Read more

My campaign: Polaroid's home truths and the birth of Don't Forget Your Toothbrush, 1993

It's quite a pitch when you tell the client their product is "inferior rubbish". But as the Polaroid team were heading... Read more

Will the revolving doors come to a stop at Ogilvy UK now?

With the appointment of Dede Laurentino, the new management line-up is now complete. Mark Read will surely be monitoring its... Read more