Opinion

Realism is drowning out perfection on social media

With people facing hardships in their lives, there's little desire for having perfection rubbed in our noses on social media.... Read more

Take this difficult time as an opportunity to build a better future for all

Bloom is urging industry leaders to take part in supportive and honest conversations around equality in its new programme... Read more

This negative rhetoric about programmatic media and adtech does not match reality

It is short-sighted and wrong to say that all spend attributed to adtech is waste and that the programmatic supply... Read more

Get out of London if you want to tackle adland's misconceptions

We could change the industry's misunderstanding of the mainstream..... Read more

A view from Dave Trott: Deprivation marketing

Add more friction to make Facebook a safer space

Here are three steps to assuage fears of advertisers..... Read more

Theatre on the brink: lending a helping hand to the arts

Creativity is a finely balanced ecosystem and commercial creativity is intrinsically linked to recreational creativity... Read more

Agency transformation needs transformed leadership

Covid-19 has accelerated the need for agencies to change and this requires leadership that is high-functioning, high-performing and built on... Read more

Retail brands need a radical rethink in a post-Covid world

Pretend the future's already here and start to act now... Read more

Advertisers do have power to challenge Facebook and boycotts can work

More brands need to spell out the change that they want to see from Facebook... Read more

The PPA show must go on: some outrageous nights in the past 40 years

As this year's ceremony takes place on Zoom, the long-time PPA boss recalls some of the biggest and most outrageous... Read more

I was bullied out of my job. Lockdown is a chance to end toxic work culture

So many have a story of being bullied at work.. Read more

Introducing a new kind of creative

Creature's co-founder explains why a group of agencies have come together to launch an official apprenticeship scheme for creatives... Read more

This is our great interregnum

Today's interregnum will measure the gap between Covid-19 being brought under control and it being eliminated. We are improvising in... Read more

Being brave and sharing stories: what I learned at The Marketing Society

The departing chief executive reflects on her time in charge... Read more