Opinion

Yorkshire cricket racism scandal should be a warning for UK media industry

Adland has not done enough to create a sense of belonging, the founder of Media For All says... Read more

We don't shrug our shoulders at scale-ups – we’ve been embracing them for years

The 'network agencies are becoming obsolete' narrative is getting old, the UK boss of Wavemaker says... Read more

A view from Dave Trott: When old is newer than new

48 ways to transform creativity: act four

From Pot Noodle to Moët: take a mythical approach to turn your brand into an icon... Read more

Qatar World Cup is advertising’s biggest ‘set-piece’ opportunity

Brands should start planning for Fifa's first winter World Cup... Read more

Put on a show for brands: Peter Field reviews Orlando Wood's 'Look Out'

An anticipated follow-up to industry hit, 'Lemon', the chief innovation officer of System1 Group's new book examines how society is... Read more

The over-50s: how do you measure invisibility?

The over-50s often fall into obscurity, seemingly forgotten by brands. Worse, when they are depicted in ads, it is usually... Read more

The purpose debate is raging but the value of context has been overlooked

Placement of advertising matters more than ever, The Guardian's ad chief says... Read more

'It's all about lists': an extract from Russell Davies' PowerPoint guide for presentation phobics

An extract from Russell Davies' book about the art of the PowerPoint presentation, covering all the reasons you should use... Read more

As we return to the office, how can we keep hold of the benefits of WFH?

Achieving a balance between home and work was already a struggle for many. Then lockdown, the pandemic and WFH further... Read more

Cheers! Diageo shows why brand-building is ‘fundamental’ to its business

Drinks firm’s recent investor day should give confidence to other marketers who want to make their voice heard in the... Read more

A view from Dave Trott: No-one reads the small print

Why a 14-year-old kid with TikTok is Virtue ECD's biggest competition

Lukas Grossebner, the European executive creative director of Vice's Virtue agency, questions whether Lame, MrBeast, D'Amelio are the Doyle, Dane... Read more

The humble hashtag: a must-have part of your experiential marketing strategy

If used correctly the hashtag is a gateway, opening doors to new communities... Read more

Don’t sit on the sidelines: Five ways ad industry can lead on sustainability after COP26

COP26 may be over, but it's crucial the industry continues the momentum towards a more sustainable future. UK adland can... Read more