Opinion

Why did WPP lose Ford? Start with the advertising

Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on... Read more

You want emotional empathy from your AI? Make it George Clooney

How should marketers decide how best to define the 'human' properties of their artificial intelligence?.. Read more

My campaign: Lessons from HAT's archive, 1968

CDP's Birds Eye ad made a big impact on a young Graham Hinton.. Read more

My campaign: Polaroid's home truths and the birth of Don't Forget Your Toothbrush, 1993

It's quite a pitch when you tell the client their product is "inferior rubbish". But as the Polaroid team were heading... Read more

Will the revolving doors come to a stop at Ogilvy UK now?

With the appointment of Dede Laurentino, the new management line-up is now complete. Mark Read will surely be monitoring its... Read more

My campaign: 'Orange man', 1991

How a walk in the park led to the Tango ad... Read more

My campaign: Flying the flag for BA in 1972

The face of BA in the 1970s.. Read more

A view from Dave Trott: A good ad is a sold ad

Can you make a product too well?.. Read more

How screens can bring fun to the dull world of voice

Consumers just don't seem interested in using their shiny new smart speakers for anything particularly shiny. Adding screens will allow... Read more

My campaign: The birth of Loaded, the first lads' mag, in 1994

Comedy, clubs, football and drugs... all in one publication.. Read more

My campaign: Steve Henry's good times, bad times

Cocaine, A-listers, tattoos and more.. Read more

Pokemon Slow: AR remains a supply looking for a demand

Why didn't Pokémon Go begin an AR revolution in marketing?.. Read more

My campaign: Vicki Maguire on the inappropriate attire that taught her a life-long lesson

Her first client meeting taught her a valuable lesson.. Read more

My campaign: How I shot the 'Pregnant man'

The baffling bit was the fuss.. Read more

My campaign: How Heineken's notorious one-word brief led to a famous ad campaign

Heineken and the notorious one-word brief... Read more