Opinion

Smart vs dumb brands: which ones are getting data right?

Apps sit at the heart of disruptive future tech, but many brands are still struggling with the basics... Read more

Flights of fancy

In this industry, we don't want a strict itinerary to a preordained destination, with no deviation permitted... Read more

Steve Hatch: Facebook takes responsibility and welcomes regulation

Facebook's northern Europe chief responds to Gideon Spanier's column, published this week... Read more

Look beyond league tables for rising agency stars

The start-up scene is thriving, both inside and outside London... Read more

Bounty's data fine raises a wider question about consent

Radical transparency is needed to regain consumer trust. Here's how... Read more

Brand films deliver emotion that empty copy never could

They have a unique power..... Read more

A view from Dave Trott: Advertising as camouflage

Digital media's next decade could be more dramatic than the last

Navigating the opportunities and hazards is hard, but smashing the machines is not an option... Read more

Instinct versus algorithm

It's something that our evolving media landscape needs to consider... Read more

The state of voice commerce right now

The single most significant evolution in voice tech for brands in the next year is going to be commerce functionality.... Read more

All hail the Fleabag effect on creativity

Normally copycats deserve an eye roll, but hopefully Fleabag will inspire a burst of creativity in advertising... Read more

We must take on Facebook

How to regulate the social media giant is now a defining issue of our times... Read more

The age of synthetic content raises the trust bar yet again

David Beckham's Malaria No More campaign has raised fresh concerns around synthetic content. How can brands navigate this landscape?.. Read more

Dear Cannes Lions, you can do more on inequality

Would your average straight Cannes judge recognise an LGBT+ stereotype if it waltzed up to them screaming 'Ooh, matron'?.. Read more

#BosomBuddies: When purpose reads as profiteering

Some advice to the brands behind the campaign, from someone who has first-hand experience... Read more