Opinion

Freelance at 50: A further follow-on...

In response to Paul Burke's advice for going freelance after being made redundant, Justin Cernis considers why creatives should embrace... Read more

The great Facebook messaging merger: what this means for marketing

We don't know much about what this roll-out will look like, but there are some important data privacy and security... Read more

How advertisers can perfect 'romantic moments' on screen

When it comes to using the heart as an advertising tactic, it's more important to look at what the brain... Read more

TV's not dead, it has evolved

VCCP Media's Simon White wades into the bust-up between Ebiquity and Thinkbox over the outlook for TV advertising... Read more

A view from Dave Trott: The judgement of Paris

Who dares wins: Tackling the problem of Army recruitment

For the Army campaign, we needed to infiltrate earned spaces, target messages in paid and dominate owned... Read more

Revolut: Please break norms, not hearts

Its Spotify copycat ads have hugely backfired. What next for the brand?.. Read more

The in-housing debate: How about culture plus conversion?

As more brands embrace in-housing, David Golding revisits his thesis about culture vs collateral and explores what's changed and what... Read more

Radiocentre: Commercial radio is stronger than ever

Younger listeners are still tuning into commercial radio... Read more

Why we're calling out an industry full of clickheads

The IAB is declaring today the first National Anti-Click-Through Rate Day... Read more

The in-housing debate: What Unilever has learned from U-Studio

Looking back on our journey with Oliver... Read more

Media planning is up for grabs

We are at a 'drop-ball' moment... Read more

Spotify is betting big on podcasts

What the streaming platform's acquisition of podcast companies Gimlet and Anchor means... Read more

Make your name in 2019

What's in an agency name? Quite a lot, in fact... Read more

It's time for brands to get dirty

We're not all one big happy family, so brands should have the courage to flesh it out with their rivals.... Read more