Opinion

Creative businesses need to value 'soft' skills more than ever

Could one of the greatest barriers to success in our industry be that conversations among our talent so frequently feel... Read more

Long live Drogon: advertising lessons from Game of Thrones

Get yourself a dragon, advertising warriors... Read more

A view from Dave Trott: It's not who has the idea. It's who spots it

Oystercatchers on the ingredients of a true partnership between agency and client

The need for effectiveness, efficiency and standout work means the path to success lies in true partnerships... Read more

Brands are rushing to shake up their marketing operations

Changing consumer habits and new competitors are forcing brands to rethink their marketing and their agency model... Read more

Five key transformations in a decade of media change for CMOs

The role of media and the way it is managed is far more important than it was in 2009, when... Read more

Farewell, Adam & Eve/DDB

Co-founder says a blueprint of 'creative respect' means the agency will continue to succeed... Read more

The dos and don'ts of marketing to Muslims

Five considerations for brands to heed before their next efforts at Ramadan or beyond... Read more

Efficiency v effectiveness: a media agency view

In media, it isn't just a case of reducing costs; it is shrouded in a linguistic complexity... Read more

Is it right enough to be wrong?

This is the question you should ask yourself at the start of the creative journey... Read more

Adland is missing out on talent that doesn't look like us

After volunteering at refugee camps in Greece, the Havas Creative Group CMO reflects on her learnings... Read more

Exposing the black hole of online video advertising

The AA/Warc's adspend figures reveal online video is eye-wateringly expensive relative to TV... Read more

Grief shouldn't be a taboo subject in the workplace

Create an environment in which we can talk about loss.. Read more

All eyes on Virgin Radio

A digital-only station surpassing one million listeners is usually deemed a strong result... Read more

A view from Dave Trott: Efficiency v effectiveness