Agenda

08.30 Registration and refreshments

09.25 Chair’s opening comments

Maisie McCabe, UK Editor, Campaign Magazine

09:35 Panel discussion: The future of outdoor: evolving into a truly sustainable, progressive channel

• What is the role of outdoor media in an evolved world? How can outdoor be a force for good in 2022?
• How you can boost your brand image through outdoor campaigns
• Examine best practice in utilising creativity and innovation to grow your audience through outdoor

Alex Martel, Brand Manager, Plan International UK
Hannah Rouch, Chief Marketing Officer, Gumtree & Motors.co.uk
Samera Mohmoud, Commercial Specialist Director, Global

10:10 An insight into creative campaigns with VCCP

David Masterman, Deputy Executive Creative Director, VCCP
Katrina Davison, Senior Brand Manager, Mondelez International

10:35 Networking break

11:00 Case study presentation: Truly sustainable media: how outdoor as a medium offers an opportunity to be a force for good

• How outdoor is paving the way for media positively supporting society
• Bringing purpose to your campaigns: why the best out of home advertising allows the viewer to feel like a part of something bigger
• Improving and enhancing the local area: could outdoor media change the public opinion of advertising forever?

Sam West, Global Brand Manager, SHEBA, Mars

11:25 Case study presentation: How out of home offers a unique opportunity to push purposeful messaging for your brand

• Does it pay to be provocative? How out of home offers a medium to start necessary conversations where otherwise censored
• Approaching OOH in the right way: building the right PR campaign foundations for an outdoor advert
• Creating multi-channel media that carries on the conversion from OOH to digital platforms

Laura Bevan, PR & Communications Lead, Elvie

11:50 Panel discussion: Maximising the potential of digital out-of-home (DOOH) : why branding & digital go hand in hand to optimise your outdoor budget

• New DOOH tools, techniques and platforms you need to know about to get the best value of shares for your outdoor campaigns
• The power of strong branding: building a base for automation to increase optimise campaigns on top of reach
• Out of sight, out of mind? Using geotagging and geofencing to reinforce your outdoor campaign message

Zoe Hayward, Chief Marketing Officer, Big Issue Group
Tom Mardon, Media Manager, Tesco
William Brownsdon, Managing Director, EMEA, Hivestack

12:30 Chair’s closing comments & end of conference