Agenda


10.00 Chair’s opening remarks

Gurjit Degun, News editor, Campaign

10:10 The current state of the industry

Keynote panel discussion

  • Taking a cold hard look at the aftermath of behavioural changes and what it has meant for the Outdoor Media space
  • The move to free space: has this helped or hindered the future of OOH?
  • Is the high street finally dead? What will this mean for advertisers?
  • Will lockdown result in a mass exodus from Britain’s largest cities? And how will this affect OOH media strategy and reach?

Alistair MacCallum, CEO Kinetic Worldwide
Raja Rajamanna, CMO & President Healthcare, Mastercard
Gill Huber, Chief Client Officer, Posterscope

10:45 Session break

11:00 Examining the true benefits of Outdoor Media

Keynote presentation

  • Why connecting to your audience in this space may provide the brand purpose you are seeking
  • Data highlight: illustrating how this channel delivers ‘giving back’ like no other
  • Case studies: how brands can weave social and environmental projects into the heart of their campaigns

Justin Cochrane, CEO UK and Europe, Clear Channel

11:45 Session Break

12:00 Confused.com: marketing in unchartered territories

Fireside Chat

  • Why advertisers must have a fundamental rethink around their role on the high street
  • Examining how using OOH can illustrate clear, concise and measurable results
  • How Confused.com still believe outdoor serves a purpose that no other channel can

Gareth George, Head of Media and Planning, Confused.com

12:40 Networking Lunch

13:40 The future of outdoor: The changing role of outdoor in communities
  • How do young creatives and designers see the role of outdoor evolving?
  • What can brands do to support and foster new ideas and approaches to OOH campaigns?
  • How does digital enhance the OOH offering? Is it worth the investment?
  • Going green: living roofs, meadows and solar panels

Will Ramage, Joint MD Clear Channel UK
Paul D’Eath, Course Leader at Central St. Martin’s, UAL

14:20 Session Break

14:35 Case Study: Hear from some of the most successful award winning campaigns of 2020
  • BBC Dracula - How to get your teams excited about this channel
  • Getting more bang for your buck: using simple tools to measure the true value of your Outdoor campaign
  • What are the skills needed to get the most out of OOH campaigns?

Jay Young, Head of Creative Solutions, Talon Outdoor
Vikki Stephenson. Senior Creative and Producer, BBC Creative

15:00 Session Break

15:15 Is Outdoor media inherently boring?

Panel Discussion

  • Does the media industry underestimate the value of outdoor?
  • How can teams overcome these challenges in order to deliver exciting, engaging content?
  • Why utilising outdoor effectively is the key to winning the hearts and minds of your audience

Sarah Jenkins, MD, Saatchi and Saatchi
Clara Biu, Head of PR and Events, Just Eat
Bhavesh Patel, Head of Media, Sky
Catherine Morgan Ocean Labs

16:00 Chair’s closing remarks

Gurjit Degun, News editor, Campaign

16:10 Close of Conference

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