Arvind Hickman, Media Editor, Campaign Magazine

Arvind Hickman is the media editor of Campaign. He has covered the marcomms industry in the UK and Australia during a 20-year journalism career. Prior to covering marcomms, Arvind held senior editorial roles across business, news and sport.

Alex Martel, Brand Manager, Plan International UK

Alex Martel is the Brand Planner at Plan International UK, a global charity working for children's rights and equality for girls. Alex has worked in the Brand and Digital Engagement team for seven years, leading on brand strategy and flagship brand campaigns. She oversaw the development of a nationwide outdoor media campaign for the #CrimeNotCompliment campaign, a partnership between Plan International UK and grassroots organisation Our Streets Now, calling for public sexual harassment to be made a crime in the UK. The campaign won National Social Impact Gold at the 2022 Outdoor Media Awards and helped secure a commitment from the UK Government to look at gaps in legislation on Public Sexual Harassment in their 2021 Violence Against Women and Girls strategy.

Hannah Rouch, Chief Marketing Officer, Gumtree UK

Hannah is the Chief Marketing Officer, Gumtree UK and is bringing to life Gumtree’s 20+ year heritage in the circular economy – with a focus on encouraging people to waste less, share more, and be engaged in their local community. Hannah has a passion for purpose and has spent over 15 years working in media and publishing. She attributes her belief in the power of good creative and storytelling to create change, to her editorial experience where she started her career at The Telegraph.

Hannah believes passionately in the role of authentic and purpose driven communications to educate and inform audiences about the issues impacting our society today. With a particular lens on youth audiences, Hannah is focused on advocating the circular economy, and highlighting for the next generation the interplay of sustainability, circularity and personal finance.

Laura Bevan, PR & Communications Lead, Elvie

Laura Bevan is Global PR & Communications Lead at scale-up femtech Elvie. In her role, Laura is focused on delivering taboo-breaking and purpose-led campaigns which open up conversations about women’s health issues.

Prior to Elvie, she had 8 years’ global PR agency experience delivering integrated communications campaigns for global brands at BCW and Hope & Glory.

Zoe Hayward, Chief Marketing Officer, Big Issue Group

Zoe Hayward is Group CMO for Big Issue Group, responsible for Marketing, Communications, Political Communications and Advocacy working across the Publishing, Investment, Retail, Charitable and new venture arms of the group. Zoe has most recently led the launch of the group's new five-year strategy, mission and re-brand.

Before joining Big Issue Group in January 2020, Zoe spent 7 years at M&S as Head of Clothing & Plan A Marketing and Head of Food Marketing.

Prior to M&S, Zoe held senior marketing roles at Birds Eye, Cobra Beer, starting her career at Unilever, working in a variety of marketing roles across the Unilever Food, Personal and Homecare portfolios.

Samera Mohmoud, Commercial Specialist Director, Global

Samera Mohmoud is a commercial specialist director for Global - responsible for specialist strategy and core initiatives growing Outdoor revenue.

Samera comes with a wealth of Outdoor experience, she has 15 years of experience working at CBS and Exterion before joining Global as part of Global’s move into Outdoor.

Samera takes a lead role in the transformation of Global and is passionate about making Global fit for future and establishing what role Outdoor plays in a wider media landscape that is constantly evolving.

Tom Mardon, Media Manager at Tesco

Tom has worked at Tesco for the last 7 years and been part of its media team since its inception in 2017. For the last 4 years he has worked as a media and comms planner on their seasonal and online campaigns which includes Christmas, the biggest and most important campaign in retail. He was responsible for managing all paid and owned channel plans in these campaigns and driving innovation to maximise the impact and return from the campaign.

He has been at the heart of several award-winning ideas in his role, including several TV partnerships at Christmas and the ongoing evolution of Tesco’s messaging & data strategy. He has now started a new role as Tesco’s Media Manager playing a pivotal role in driving efficiency, innovation, and effectiveness across their media investment.

William Brownsdon, Managing Director, EMEA, Hivestack

Leading the launch and expansion of Hivestack in the UK and multiple markets across Europe. Responsible for strategic growth and product development, both on the demand and supply side. Over 16 years media agency and specialist experience, including business development, online and offline strategic planning and buying across all channels.

An early adopter and evangelist of programmatic OOH, passionate about the constant emergence of new technologies and the capabilities they produce for brands to access a broadcast channel like never before. The speed of change seen in this exciting space shows how programmatic digital OOH is the channel to champion smarter, targeted solutions for all brands to connect with consumers.

Sam West, Global Brand Manager SHEBA, Mars

Sam West is Global Web3 Marketing Lead at Mars and has been at the company since 2012. She has a decade of global CPG experience with expertise in Innovation Development, Brand Strategy and Sustainability Marketing. Her current position involves exploring the transformational opportunities Web3 can unlock for Mars Pet Nutrition brands, in order to develop strategies that will futureproof the business. As an active participant in multiple NFT projects, Sam has an interest in the rise of crypto native brands and how NFTs and the metaverse can be used to build brand experiences. Before her current position, Sam was Global Brand Manager of Sheba (2018 - June 2022), where she managed the SHEBA brand on a global scale to build a mutual value for pets, their parents and the planet - this involved being responsible for global brand strategy including innovation, sustainability and purpose marketing.

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