Pepsi creates interactive vending machine

Pepsi Max has launched a vending machine, which lets fans receive an ice-cold can of the drink in exchange for showing off their football skills.

Fans can practise keepy-uppies in exchange for Pepsi
Fans can practise keepy-uppies in exchange for Pepsi

The #futbolnow vending machine launched internationally in time for the brand’s World Cup 2014 campaign. Using motion-sensor technology, fans can challenge the drinks company’s all-star squad to 30 seconds of football challenges.

International football stars Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and Leo Messi all feature within the interactive experience. Players can also get a chance to earn bonus time on the game and appear in the Hall of Fame in their location.

Altogehter, 17 machines have been sent out to locations across the globe, including Argentina, India and Vietnam.

Pepsi’s World Cup campaign began in January and will run throughout the year. On top of the vending machine concept, the drinks company have teamed up with musical artistes such as Timbaland and Rita Ora to produce a football-themed album entitled Pepsi Beats of the Beautiful Game.

Comment below to let us know what you think. 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now