Performance Marketing 360 brought together professionals from across the industry to share data-driven success stories, insights into how to effectively cut through to audiences, and optimise the role of performance marketing within the wider strategy. Performance marketing is fast becoming the benchmark for the marketing industry, opening up brands to new markets and connecting with new audiences. With the need to satisfy the increased scrutiny that comes with increased spend, performance marketing must continue to provide proof of its value. Campaign’s Performance Marketing 360 conference returned with an agenda packed with in-depth case study sessions, uninhibited and provocative panel discussions as well as thought leadership presentations from industry experts.

Purchase your on-demand access to view all content until 30 June 2021

Reasons to purchase on-demand access

  • Discover new trends and tools to optimise your performance marketing strategy
  • Solve business problems and build your post COVID-19 strategy
  • Find your perfect balance between brand building and performance marketing
  • Measure and demonstrate the impact of your performance marketing strategy

Key themes:

  • Strike the right strategic balance between brand building and performance marketing
  • Establish what role data plays in your organization and how to optimise your data insights
  • Retain your existing customers through a cross-channel performance marketing approach
  • Maximise creativity in performance marketing for a competitive edge

2021 speakers include

  • Kristof Fahy, CMO, Moonpig
  • Maria Koutsoudakis, Brand and Marketing Director, Vodafone UK
  • Jerry Daykin, Senior Media Director, GSK
  • Fabio Ruffet, Brand Director, Bacardi Rums Europe
  • Athar Abidi, Head of Social Media, British Heart Foundation
  • Jim Lewcock, Founder, Blue 14


Agenda

Campaign's Performance Marketing 360 brought together professionals from across the industry to share data-driven success stories, cross-channel performance marketing strategies and creative campaigns that give their brand a competitive advantage.

Get in touch

General enquiries & booking: Conferences@haymarket.com +44 (0)20 8267 4011

Sponsorship enquiries james.butters@haymarket.com 0)20 8267 8290

Speaking opportunities Rhiannon.Edwards@haymarket.com +44 (0)20 8267 4171