2019 Speakers

Zoe Harris

Chief marketing officer, GoCompare


Zoe is a marketer who gets a real buzz from understanding what makes mainstream Britain tick, editorialising brands to make them part of popular culture – talked about on social media and in the face to face conversations that take place at the kitchen tables, school gates and pubs of Britain.

Throughout her career, Zoe has led teams to build well-known brands such as The Mirror, Sky, Channel 5 and MTV through a creative and disruptive approach to multi-channel marketing. Zoe is now CMO at Go Co, the group that counts Go Compare and weflip amongst its brands, dedicated to saving consumers time and money, and has saved their customers over a billion pounds in the last decade alone.

In her spare time,  Zoe runs Stockwell Girl Guide Unit and is proud to be a trustee of Barnardo's.

Caroline Mulvihill

Former head of performance marketing, BT


Caroline Mulvihill has worked in the digital industry for 20 years, gaining experience across Affiliate Marketing, Paid and Natural Search. As a seasoned Performance Marketing professional Caroline has been recognised as one of the industry’s most influential players by the PerformanceIn organisation. Out of the office Caroline can be found negotiating peace treaties between two teenage daughters, singing in a choir and watching box sets with her very patient husband.

Wendy Snowdon

Founder, The Food Market


Wendy Snowdon is the founder and CEO of TheFoodMarket.com, an online market for fine quality food, drinks and gifts. She started her career in business development, working for RealNetworks, where she forged partnerships with major record labels and broadcasters to stream live video events.

Next, Wendy spent 5 years at Amazon, including managing their Books business, followed by holding management roles for 6 years at Play.com/Rakuten. She is a huge champion of marketplace platforms and supporting SMEs.

TheFoodMarket.com works with hundreds of small producers and connects them with discerning customers seeking out speciality, gourmet and health food. The company shines a spotlight on small businesses making high quality, natural produce, with fantastic stories about why they do what they do.

Sam Day

Chief marketing officer, Confused.com


Sam is Chief Marketing Officer at Confused.com – the UK’s first price comparison site. Sam’s 20-year marketing career has given him a wealth of experience heading up customer acquisition, retention and loyalty strategies for major tech, finance and motoring brands. Prior to joining Confused.com, Sam delivered profitable marketing and business transformation initiatives for motoring and tech giants such as RAC, Microsoft, AA and HSBC.

Flora Kessler

Strategy partner, Carat


Flora Kessler is a Strategy Partner at leading media agency, Carat. She works on Mondelez and a number of other clients in the agency, with a focus on how to build brands for the future. Prior to Carat, Flora was client side at Procter & Gamble for more than seven years. She worked in a range of roles from local brand management to global product development and, most recently, leading media and digital on key brands for northern Europe.

Jamie Hoey

Client Strategy Director, Croud


Jamie is Client Strategy Director at Croud, a global digital marketing agency. Jamie joined Croud in June 2017, having spent the last 10 years working in many different parts of the digital marketing sector - from affiliates to programmatic, as well as helping to grow a start-up agency. At Croud, Jamie works with leading global brands including Hiscox, The AA and Eve to drive forward their digital strategies, epitomising Croud's client-first approach.

Adam Wilson

Global director of performance marketing, Deliveroo


Adam Wilson is the Global Director for Performance Marketing at Deliveroo where his role encompasses both paid advertising and SEO. Prior to Deliveroo he spent 5 years working at TripAdvisor running huge global advertising campaigns and developing in-house technology. He has over 15 years experience in digital marketing, analytics and conversion optimisation. Adam is passionate about marketing technology and building cross-functional teams.

Barney Harrison

Commercial and marketing director, The Gym Group


Barney is the CMO at The Gym, with 750,000 members The Gym is the UK’s fast-growing gym business. Barney is responsible for leading revenue and margin-enhancing programmes across the member experience, blending the art of marketing with science to deliver high volume acquisition, member relationships and product innovation. With less than 10 years’ experience Barney proudly represents under 35’s on the Board and is committed to their mission to break down barriers to fitness for all.

Prior to The Gym Barney spent 7 years at Sky gaining vital generalist marketing experience across Sky’s categories including Pay TV, Broadband & eGaming.

Jack Swayne

Chief executive officer, iProspect


Jack is the CEO of iProspect London, the no.1 global performance agency. His focus is on making iProspect the best performance agency to work with, and work for. In a digital economy, this requires a relentless focus on people. This deep understanding of people is critical to determining how media, content, data, and technology can build the best brand experiences.

Over the last 14 years, Jack has held a number of different but complementary roles within Dentsu Aegis Network, across Digital Performance, Communications Planning, Data, and Technology. Having started his career in digital ad operations, he has applied this level of digital granularity, combined with communications planning expertise, to help build some of the largest brands in the world, including Diageo, P&G, and Specsavers.

Iain Sawbridge

Chief marketing Officer, Beano Studios


Iain Sawbridge heads-up Beano for Brands - the kids-first consultancy helping brands to engage with Generation Alpha and older kids. Iain oversees the team solving client briefs using unrivalled kids’ insight and market testing gleaned from qualitative and online research. This also includes content creation, and partnerships across the multichannel Beano portfolio or white-labelled for their brand’s own use.

Whilst at Beano Studios Iain has overseen campaigns, initiatives and partnerships (e.g. David Walliams, Stella McCartney and the Summer Reading Challenge) to make Beano one of the most recognisable kids brands in the UK.

As Chief Content & Digital Officer, Iain Sawbridge leads all facets of marketing, comms, growth, insight and digital content. As part of his role, Iain works closely with Trendspotters and Beano Studios Director of Insight to continue and develop Beano.com as a market leading digital network, driven by Beano’s proprietary data and insights platform the Beano Brain, which marries analytics with a variety of qualitative and ethnographic insights.
Prior to joining Beano Studios Iain worked in marketing and content at Blinkbox, BBC Radio 1 and Channel 5 as well as Tandem Bank.

John Veichmanis

Chief marketing officer, Farfetch


John is responsible for developing the Farfetch brand and generating consumer demand for our boutique and brand partners.

John leads a truly global team of more than 100 people from the creative, marketing and technology industries who are developing innovative and data driven approaches to brand communications, customer acquisition and retention.

John also sits on the Farfetch strategy board. John joined Farfetch in 2015, bringingover 20 years’ experience from the likes of Dell, Apple, Skype and Expedia.

Gellan Watt

Chief commercial officer, Lastminute.com


Gellan Watt joined lastminute.com’s media company, Forward, as Chief Commercial Officer in April 2019, having consulted with the team behind the scenes to launch the company and its new in-housing consultancy, Playbook.

Gellan’s career started agency side – in 2003, he founded an award-winning independent agency called Thinking Juice, which later merged with marketing communications company The Emerge Group in 2011 to become the 12th largest independent agency group in the UK. Gellan took up post as Managing Director and CCO. Since selling The Emerge Group and its agencies in 2016, Gellan has worked directly with brands worldwide on growth and brand strategy.

Pete Blencowe

Founder, Bluecrest


Pete Blencowe is Managing Director of Bluecrest Wellness. The company was founded to fill a gap in the private health screening sector for an affordable and convenient option, without compromising on high quality and clinical robustness. Mobile teams conduct health checks at the premises of corporate clients and via the largest network of local clinics in the UK and Ireland. Bluecrest aims to help people take control of their health by empowering them with knowledge about their current health status. We aim to inspire and motivate people to make the right decisions in order to live healthier, happier and longer lives.

Liam Howard Jones

Head of marketing, Virgin Experience Days


Liam is the Head of marketing at Virgin Experience Days, the UK's leading gift experience company. He joined in 2014 to deliver more growth through their digital channels. With 8 years in the digital marketing space, Liam's focus is working with the wider internal marketing team as well as external agencies to maximise return on the marketing spend by bridging strategy with the day to day execution. With double digit growth through digital channels for the last 5 years in a row, understanding the marketing mix and which areas have been driving profitable returns has been a focus, especially as the company looks to transition above the line

Sam Vining

Head of data & consultancy, iCrossing


As Head of iCrossing Data & Consultancy team, Sam leads a group of research analysts and data strategists. Responsible for a broad range of analytical disciplines from web analytics and attribution modelling, to social listening and consumer insight, Sam and his team bring audiences into focus across all channels and touch-points. Sam joined iCrossing in 2011 with a background in analysis and business intelligence, having worked with brands including Nestlé, LoveFilm (now Amazon Instant Video) and HomeServe.

Dan Gilbert

Chief executive, Brainlabs


Daniel Gilbert is founder and CEO of Brainlabs, the smartest performance marketing agency on the planet. Daniel's mission is to change the future of advertising, using data and automation, whilst creating the best place in the world to work for his team.

Under Daniel's leadership, Brainlabs has built a proprietary tech stack that drives remarkable results for clients, growing from 1 to 200 people within the space of six years. Daniel was named #1 in PPC Hero's Most Influential PPC Experts in the World (2018) and was a finalist for the Ernst & Young Entrepreneur of the Year Award (London, 2018).

Helen Gemmell

Chief marketing officer, Soak.com


Helen is a vastly experienced marketing director with proven track record in retail, e-tail, B2C and B2C sectors in a diverse range of businesses.. Helen has worked for a number of retailers running marketing teams for Travis Perkins and Selco Builders Warehouse. Helen now is the CMO for Soak.com, one of the fastest growing e-tailer specialising in the bathroom sector. For the last 3 years, Helen has had the responsibility of building the brand, increasing awareness and consideration whilst ensuring sales growth is achieved year on year with success!

Lucy Stamp

Director of digital growth, Beano Studios


As Director of Digital Growth, Lucy Stamp drives the acquisition and retention of kids across the Beano digital network. Using insight, Lucy creates user driven strategies to create focus for audience-first campaigns and activity. Lucy identifies channels to reach the target audience and uses a combination of performance, content and product marketing to optimise all facets of digital. With over 14 years of experience in digital marketing, Lucy has extensive experience both inhouse and in-agency working across a range of companies.

Toby Benjamin

Head of service partners, Merkle


Toby is Head of Service Partners for Merkle, the data-driven, technology-enabled performance marketing agency. He leads the advertising consultancy practice – a group of specialists who support businesses to build, harness and develop the right technologies, teams and cultures to maximise digital advertising performance & maturity in a transparent, agile way.

To effectively deliver on this and help brands move towards a people-based marketing approach, Toby is able to draw on over 13 years of digital experience with companies including CBS, Myspace, Specific Media and, prior to joining Merkle in 2018, as Vice President of Platform Partnerships at AdTech outfit, Viant. Starting his career in digital operations, Toby has gone on to apply his skills to a broad spectrum of commercial and strategic roles and supported leading global brands such as P&G, Renault-Nissan, Gucci, Sainsbury’s & Virgin Media.

Sammy Wem

Head of digital, Auto Trader UK


Sammy is currently Head of Digital at Auto Trader Ltd and has been instrumental in shaping and evolving it’s digital strategy over the past 3 years. One of the key areas of change she has driven has been the successful transition of Auto Trader’s digital performance channels in house from a previously agency led model. Prior to Auto Trader Sammy worked at Amnet as part of the team running the Dentsu Aegis trading desk, before moving on to become Head of Programmatic at MoneySuperMarket and Head of Media at TUI respectively. Therefore she has a wealth of experience of the digital ecosystem.

Rob Bloom

Group digital director, McLaren


Rob Bloom is a digital brand and strategy director with a strong background in elevating brand positioning, driving brand equity and loyalty.

Since joining McLaren in 2012, Rob has overseen the brand’s digital transformation, social media strategy and fan engagement programmes. His responsibilities include the McLaren Group’s global digital, social, content, CRM and insight programmes – driving brand and commercial value for McLaren and its partners.

Rob’s experience includes FTSE blue chip companies and founder of a content marketing agency.

Recent industry recognition includes Rob being named in the Leaders Under 40 Class of 2017 for Digital.

Assean Sheikh

Founder, Flavourly


As co-founder & CMO, Assean lead the recruitment of the first 100,000 paying customers into Flavoury as well as early angel investment into the business. He is also active in the Entrepreneurial community, an alumnus of Entrepreneurial Spark, PSYBT, Power of Youth and Scottish Institute for Enterprise. Prior to Flavourly, Assean founded and piloted Direct Mechanics, an online, alternative approach to car servicing in the UK and has a background in financial services, working for Morgan Stanley.

Cara Whyte

Founder, Story of My Dress


Biography to follow...

Jim Lewcock

Founder, Blue14


Jim started his career in national press advertising sales in the mid 1990’s, then went on to manage the insert sales team at ipc Media ( now TI Media) - he won a new car as IPC salesperson of the year before selling the car to invest in starting his own insert business in 2003. Over 15 years the business expanded from one desk to two hundred adding TV and digital services and won top Indy media agency 4 consecutive years in the drum awards. In August 2018 Jim sold his agency in an MBO. In November 2018 Jim launched BLUE14, an investment and customer growth marketing consultancy specialised in e-commerce. There are currently 12 companies within the group ranging from online craft beer to Rewards marketing.

Ben Sutherland

Chief digital officer, Diageo


Ben Sutherland is Diageo’s first Chief Digital Officer, having joined the drinks business in 2016 to shape its digital future. His role covers technology, global media partnerships and digital talent, running Diageo’s Centre of Digital Excellence and overseeing strategic investment for the business, whose brands include Johnnie Walker, Baileys, Smirnoff, Guinness and Captain Morgan.

Ben started his career at MindShare in 1998, before spending over six years at Tri-Direct and nearly five at Rapp. He then worked jointly at Vizeum and iProspect from May 2013, before taking up the role of Chief Performance Officer at iProspect in May 2014, from where he took up the role at Diageo.

Ben’s considers himself an ‘aging jock’, a keen sports fan with an Msc in Sports Physiology from Loughborough University. These days he spends more time sipping Tanqueray than scoring tries, and has a young daughter who keeps him on his toes!