Head of Paid Media, Tug
Asher leads a multi-disciplined team who plan, buy, and deliver integrated media plans for a diverse set of clients. Asher develops audience first, cross-channel strategies that deliver ROI, using attribution modelling to measure effectiveness at each stage of the customer journey. With over 10 years experience working across multiple markets and brands at PHD and Wavemaker, Asher works with clients to surpass their marketing goals and drive their business forward.
Co-Founder and CMO, Flavourly
Assean is co-founder & CMO at Flavourly, a D2C brand making it easy for consumers to discover incredible small-batch craft beers at great value. Since its inception Assean has lead the marketing function and recruited over 300,000 paying customers.
He is also active in the Entrepreneurial community, an alumnus of Entrepreneurial Spark, PSYBT, Power of Youth and Scottish Institute for Enterprise. Prior to Flavourly, Assean founded and piloted Direct Mechanics, an online, alternative approach to car servicing in the UK and has a background in financial services, working for Morgan Stanley.
Head of Social Media, British Heart Foundation
As Head of Social and Digital Activation at The British Heart Foundation Athar sets the strategic direction on social not only for one of the biggest charities in the UK but one of the biggest retailers as well. With years of charity experience under his belt his focus on creative storytelling has yielded strong results and engaging content that has won awards for innovation, PR and channel specific strategies.
Chief Marketing Officer, Merkle
Azlan Raj is the EMEA chief marketing officer for Merkle and dentsu’s customer experience management service line. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content, and B2B. He is responsible for continually evolving Merkle and dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients. Previously the EMEA leader for Merkle’s Customer Experience offering, he built the company’s regional capability to over 1,200 people in just three years.
With over 20 years of experience in the digital industry, prior to joining Merkle Azlan worked for leading brands, agencies, and consultancies, including Barclaycard, SapientRazorfish, and Accenture. Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation.
Azlan is passionate about Merkle’s efforts in the diversity, equity and inclusion space, and is actively involved in supporting the ethnicity and mental health pillars. He is especially committed to ensuring that we are embedding inclusivity and social responsibility in our own communications.
Head of Marketing, Autoglass
Claire has over sixteen years’ experience in performance marketing having started her career in a top five London media agency before jumping the fence client side. As Head of Marketing for Autoglass®, Claire brings her performance mindset to life across the full marketing mix with a remit covering all UK brands, products and services. Never far from the advertising coalface, last year she led the transformational in-housing of paid search.
Head of Media, Birdseye
Colin Buckingham is the UK head of media at Nomad Foods. Colin leads the media and consumer facing comms strategy across some of the UK’s favourite frozen brands including Birds Eye, Aunt Bessie’s and Goodfella’s Pizza. In his work Colin works with agencies, driving them to produce award winning work, with an ambition to always propel brands to the next level in terms of driving return on investment through creating content fit for channel, alongside efficient media buying.
Managing Director, Croud UK
Emil Bielski is Managing Director of global digital agency Croud's UK business. Passionate about delivering great advertising, Emil works closely with many of Croud's clients, which include Regus, The AA, Avon, Eve Sleep, and Vans. In his remit as MD, Emil also leads planning, product strategy, data and effectiveness, e-commerce and tools.
Having spent over 15 years in the industry, Emil loves getting to know what makes brands and businesses tick. Prior to joining Croud, Emil worked across brilliant brands such as Sky, WWF, Lloyds Banking Group, and Santander, in roles as diverse as ad trafficker, commercial lead, data strategist, comms planner, and more. This broad experience, combined with his professional qualifications from the likes of the IPA, means Emil is skilled in joining the dots and supporting change for clients and agencies alike.
Customer and Growth Director, Notonthehighstreet.com
Emilie Mouquot is the Customer and Growth Director at notonthehighstreet. She's responsible for delivering the strategy for acquisition channels whilst ensuring improved loyalty and retention of customers. Her focus is very much on delivering a great experience that is relevant to customers, and which drives both sales and long term loyalty.
Emilie has experience in managing large scale marketing strategies in both B2B and B2C environments. She has over 13 years experience in managing multi-million pound budgets and has a proven track record in achieving fast growth and high profitability for the likes of Regus, Cheapflights Media and TripAdvisor.
Emilie is originally from Bordeaux in France and moved to London over 17 years ago. She’s passionate about food and loves cooking in her spare time.
Global Brand Director, BACARDI Rums
Fabio is a Global Brand Director for BACARDI based out of London where he leads brand strategy, CSR & purpose driven initiatives, advocacy, 121 marketing and digital acceleration, working closely with AKQA, OMD and BBDO. Fabio is also responsible for regional product innovation and disruptive design. In addition to leading creativity for BACARDI Europe for three years, Fabio has been deeply involved in brand building, campaign development and digital innovation throughout his career in the ad industry in roles such as Managing Partner at a number of WPP-owned agencies including Ogilvy & Mather where he ran integrated global accounts such as Ford and Dove Hair.
Fabio is credited with multi-award winning campaigns at Cannes Lions, Effies, EPICA, Festival of media and CLIOs among others and has served as a member of the jury chair at the Festival of Media and the Effies. Fabio is also a keen photographer and is currently working on a long term photojournalistic project capturing the demise of working class London Cafes as can be seen here.Originally from Buenos Aires of Italian descent, Fabio is married with two kids, has lived in London for the last 15 years with stints in Paris and Sao Paulo prior to that.
Co-Founder, Conscious Advertising Network
Harriet is an award-winning campaigner, who has worked with some of the world’s biggest (and smallest) brands, start-ups and social enterprises to land international climate change campaigns, build brands with purpose, and create behaviour change programs with impact. She is also partially responsible for the Boris/Trump kiss mural that galvanised millennials to vote in the UK's EU referendum.
She co-founded The Conscious Advertising Network with Jake Dubbins of Media Bounty in 2018 and has since seen it gain international recognition, partner with ISBA and the UN, and grow to over 90 members from O2 to Accenture Interactive. She’s a former Mozilla Fellow, working with Consumers International to map the opportunities and impacts of AI enhanced advertising, globally.
Head of Brand, Stroke Association
Jane is a brand and marketing specialist with 12 years’ experience across charities and academia. She loves building and motivating teams to be the best they can be and is driven by being able to make a positive difference through her work. Jane currently leads on all aspects of brand at the Stroke Association, responsible for raising awareness and engagement with the charity in order to grow income and support more people affected by stroke to rebuild their lives. This involves running the award-winning Rebuilding Lives integrated campaign and working with teams across the charity to deliver coherent, recognisable and engaging experiences for audiences.
Senior Media Director, GSK
Jerry leads media across GSK’s EMEA region, helping drive the continued digital transformation of the world’s largest consumer health businesses. He has a background in media partnerships and digital strategy, having led both globally for Diageo and prior to that agency side at Carat where he worked on a range of clients, most notably Mondelez. Jerry has championed improvements in the media supply chain, and as an active member of the Conscious Advertising Network has continued to push the industry forward. He believes passionately in the importance of diverse representation and is a director of the voluntary organisation Outvertising, as well as co-chairing the WFA Diversity Task Force.
Jim started his career in national press advertising sales in the mid 1990’s, then went on to manage the insert sales team at ipc Media ( now TI Media) - he won a new car as IPC salesperson of the year before selling the car to invest in starting his own insert business in 2003. Over 15 years the business expanded from one desk to two hundred adding TV and digital services and won top Indy media agency 4 consecutive years in the drum awards. In August 2018 Jim sold his agency in an MBO. In November 2018 Jim launched BLUE14, an investment and customer growth marketing consultancy specialised in e-commerce. There are currently 12 companies within the group ranging from online craft beer to Rewards marketing.
Kristof is the Chief Marketing Officer of Moonpig, joining in July 2019. Kristof has extensive marketing leadership experience with successful creation and implementation of commercial, digital, marketing and brand strategies across digital, mobile and retail channels. He previously held roles as Chief Customer Officer and Chief Marketing Officer of leading UK businesses including Checaktrade.com, Hostelworld Group, Ladbrokes Coral Group, and William Hill, where he led their digital transition to a multi-channel international business. Prior to that Kristof was VP International Marketing at Yahoo!, European Brand Director at Blackberry and Head of Brand, Advertising and Planning at Orange.
Executive Director, Digital & Growth, Beano
Lucy has been working in the marketing industry for over 18 years, with a specialism in all things marketing, digital and audience growth. She has worked for a broad range of brands (Beano, EDF Energy, Scottish Power, Fitness First, FA, Cancer Research UK, 888), working a mix of both client and agency side. She is currently the Executive Director of Growth and Digital for Beano Studios, part of DC Thomson. Lucy recently launched a Digital Growth Series on LinkedIn in January, to help and inspire any small or start-up business who need a boost in growth in these uncertain times.
Brand and Marketing Director, Vodafone UK
A seasoned marketing professional with experience across retail, FMCG and now Telco. Maria started her career at P&G working across local, regional and global brands in the beauty and grooming sector. Working on brand such as Pantene, Head & Shoulders and Gillette, she was responsible driving some of these brands to number 1 position in key markets. After 12 years at P&G she moved to retail, to head up marketing for M&S Lingerie. Across her 5 years at M&S she worked across all facets of retail marketing from trade marketing, brand campaigns, visual merchandising and digital coms as the Head of Clothing, Home & Beauty marketing. Her last assignment at M&S was heading up the newly created Customer Experience function, understanding what CX can bring to the world of retail. From there she joined Vodafone as the UK Brand Director. Responsible for the definition and creation of the Brand experience for Vodafone, her team is also responsible for all acquisition marketing across all touch points. She is on a mission to build a more modern and meaningful Vodafone brand.
Head of Group Commercial/Performance Marketing, Direct Line
As Head of Commercial Marketing, Sam is responsible for performance marketing, commercial planning, improving trading capabilities and boosting operational effectiveness for DLG’s brands.
Since joining the company in 2013, Sam has successfully transformed the Group’s Trading Operating Model and overseen growth across the portfolio (Direct Line, Green Flag and Churchill) amidst tough industry headwinds. The unique knowledge and experience in strategic brand and commercial marketing that he brings has been honed over 20 years’ in roles at a number of well-known brands across contrasting sectors, including T-Mobile, IBM, Nuffield Health and eBay.
Sam has also established himself as a figurehead in the media industry and has been long standing member of ISBA’s Executive Committee.
Head of Marketing, Zipcar
Vivienne Mackinnon heads up Zipcar UK’s marketing department, and is responsible for a team that manages functions from Performance and CRM to Creative, PR and Membership. Vivienne has over 10 years of experience in marketing, working across a variety of sectors including media, publishing and events (Guardian News & Media, Centaur Media), retail (Soho House’s retail division) and technology (Zipcar). Zipcar is the UK's biggest and most popular car sharing club, where members can search, book and unlock cars and vans via the free Zipcar app. Zipcar is driven by a mission to enable simple and responsible urban living.