In pictures: Innocent activates Coconut Water with emoji-powered pop-up

Natural drinks brand Innocent opened a Coconut Watering Hole experience in London's Shoreditch on Tuesday (11 August) to celebrate its latest tropical product.

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The pop-up was open in Boxpark for one day only. Visitors could order a coconut water-based mocktail from a menu created by chef Anna Jones, by Instagramming a picture of themselves at the activation.

They could select their drink of choice by captioning the photo with a code of emojis.

Alongside the bar, the event also featured live music from a Caribbean steel band and coconut oil-themed beauty treatments. Guests could sip on their fruity mocktails on sunloungers amid tiki statues, flamingo statues and straw umbrellas.

Innocent worked alongside agencies Push and The Romans on the campaign.

More from Innocent: Event Showcase - Innocent Unplugged

In pictures: Innocent opens pop-up Super Market

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