In pictures: Pepsi Max 'Cherry Rooms' sensory experience

The four-day Pepsi Max pop-up opened in Shoreditch, London yesterday (26 March), as part of the brand's Pepsi Max Cherry campaign.

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Pepsi Max has partnered with food scientists The Robin Collective to create a gastronomical adventure that explores the senses through a variety of experiences.

Across four rooms, including a soda emporium, consumers will learn how playing with the senses can alter taste experiences.  

Key features of the experience include sense sound stations, an edible cherry tree, molecular mocktails and a scented vortex cannon. 

The Cherry Rooms are open from 26-29 March between 12pm and 8pm, and between 12pm and 5pm on Sunday.

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