In pictures: Pepsi Max 'Cherry Rooms' sensory experience

The four-day Pepsi Max pop-up opened in Shoreditch, London yesterday (26 March), as part of the brand's Pepsi Max Cherry campaign.

of

Pepsi Max has partnered with food scientists The Robin Collective to create a gastronomical adventure that explores the senses through a variety of experiences.

Across four rooms, including a soda emporium, consumers will learn how playing with the senses can alter taste experiences.  

Key features of the experience include sense sound stations, an edible cherry tree, molecular mocktails and a scented vortex cannon. 

The Cherry Rooms are open from 26-29 March between 12pm and 8pm, and between 12pm and 5pm on Sunday.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @alison_ledger

 


Topics