Proud stories - Bloom & Wild

Sara Gordon, brand and creative director at Bloom & Wild, on how the online flower delivery firm's joint campaign with Boden engaged consumers.

of

"As a British brand ourselves, working with Boden was a no-brainer. We both believe in brands as lifestyle experiences, and as e-commerce businesses it’s important to find genuine, engaging opportunities to not only speak to but have customers experience your brand. With so many brands focusing on London, we wanted to go further afield to some major hubs like Bristol and Birmingham. We teamed up with Boden to tour the UK to bring consumers petal power – both real blooms and ones for their wardrobe.

"The campaign was truly multi-channel from the collaborative bouquet we created, to social media and a bus touring our chosen cities. We engaged our customers on social, email and in our delivery boxes with content about the collaboration and the tour. Physically, our bus toured five cities offering experiences like floristry workshops and trying on Boden’s spring collection, as well as incentives to get online to engage socially and shop. With thousands of visitors across the week, we engaged loyalists and created new ones.

"Across our social channels (not including Boden) we had more than 39m impressions and a jump in social growth – 15% above our average growth rate – as well as a jump in engagement rate across our channels. The ‘Johnnie bunch’, our collaborative bouquet with Boden, sold brilliantly and sold out days before Mother's Day. On the tour, 300 bouquets were created in workshops, from a mix of our most engaged customers and some new folks who hadn’t heard of us before."

View the full Brand Experience Report 2017 here, plus the top 45 agencies list

For your daily hit of news from the brand experience community, weekly brand updates and your monthly trend download, register and subscribe to Event and our bulletins.

Comment below to let us know what you think.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now