Agenda


MEDIA OUTLOOK: THREATS AND OPPORTUNITIES FACING PUBLISHERS

8.30 Registration and morning refreshments

09:20 Chair’s Opening Remarks

Gideon Spanier, global head of media, Campaign

09:25 The state of media - what is the outlook of the publishing industry and where are the growth opportunities?

Keynote

  • A global view of media and news consumption trends: what is the outlook on consumers’ willingness to pay for news?
  • An overview of revenue opportunities for publishers: what products are starting to pay off and which have the most exciting future?
  • What technology shifts are we seeing in media and how do publishing businesses need to transform in response?
  • How are platforms changing their approach to working with publishers and what should industry expect to see over the next 18 months?

Nic Newman, senior research associate and digital strategist, Reuters Institute for the Study of Journalism

09:45 The three year turnaround story - what’s next for The Guardian?

Interview

David Pemsel, chief executive, The Guardian

10:15 A view from trade media, local and national news organisations on the evolving media landscape and how they have shifted models in response

Leaders panel discussion

  • Business structures: how are media companies changing structures in order to remove silos and gain the talent needed to modernise operations?
  • Revenue models: an exploration of the different revenue models and how they are evolving across trade, local and national news organisations in the UK

Alison Dolan, chief strategy officer, News UK
James Wildman, chief executive, Hearst UK
Jeff Henry, chief executive, Archant

10:50 Morning refreshment break

AUDIENCE ENGAGEMENT STRATEGIES

Breakout Sessions
11:20: Using machine learning to customise the user experience

Case study & Q&A

  • Introducing James, our digital butler, serving readers the stories they want at the times they want
  • How we have driven subscription growth through individualised interactions with readers
  • How much should we personalise?
Alan Hunter, head of digital, The Times & The Sunday Times
11:20: Casual payments: is this the answer to content monetisation?

Case study & Q&A

  • Exploring how publisher content and product adds value to the customer and how to charge for it in a consumer-friendly way
  • How to align your product and commercial models and embed casual payments into your wider revenue strategy

Dominic Young, chief strategy, Axate
Chris Lochery, editor, Popbitch

Breakout Sessions
12:10 The podcast opportunity: how to grow, engage and monetise audiences through audio products

Two case studies & Q&A

  • Exploring how to increase audience figures - and how on demand drives brand awareness and engagement
  • How to overcome the challenge of distribution with third party platforms and the impact on customer data and relationships
  • Monetisation paths: can podcasting become a sustainable revenue stream?
Jimmy Buckland, director of strategy, Wireless Group
Alison Gow, publisher - Laudable, Reach
Marco Bertozzi, VP of EMEA sales, Spotify
12:10: GDPR & ePrivacy: the direction of EU privacy rules and its impact on publishers

Presentation & Q&A

  • IAB Transparency and Consent Framework (TCF) version 2: outlining the benefits and changes to TCF and how publishers need to navigate these new rules
  • How will data and privacy management evolve in the publishing sector?
Gabriel Voisin, partner, Bird & Bird

12:50 Networking lunch

BUILDING LOYAL AUDIENCES THROUGH DATA DRIVEN STRATEGIES

13:50 Personalisation in publishing - how to develop individual user journeys on a budget

Case study

  • Individual reader journeys - delivering personalised content to drive audience engagement and retention
  • Data and editorial control: how to get the balance right between personalisation and editorial intuition
  • Site experimentation: what areas of a brand site should be personalised and what systems and analytics tools are required to enable this

Laura Jenner, product director, digital, Immediate Media
Raoul Reit, lead data scientist, digital, Immediate Media

14:15 Data analytics and reader insights: developing a deeper understanding of audiences

How Beano developed a deep understanding of its kid audience
  • Combining metrics and insight: how Beano Brain helps avoid being blinded by data and focus on the KPIs that matter
  • Systems and data infrastructure: how to align editorial, product and data processes to enable actionable insights into audience behaviour and ensure the whole business thinks more kid
  • What matters most to kids: using audience insights to evolve product suite and content strategy

Martin Ashplant, chief digital officer, Beano Studios

How Refinery29 use audience insights to make their Money Diaries series an unmissable editorial moment
  • How the wildly popular finance franchise was built using a balance of editorial insight and data science, keeping in step with users and providing trackable metrics
  • New products, new platforms: how to continue growing that audience every single week
  • Monetisation, scale and never losing sight of the brand DNA

Tamar Riley, VP of audience, Refinery29

15:00 Afternoon refreshment break

PRODUCT DEVELOPMENT AND MONETISATION OPPORTUNITIES

15:45: The commerce opportunity - can e-commerce be another sustainable revenue strategy?

Jungle Creations' e-commerce journey: from selling socks to developing a fully integrated commerce strategy
Case study

  • The start of the journey: how Jungle Creations generated $1m in one month selling novelty socks
  • How to build a long-term e-commerce strategy and the challenges along the way

Jamie Bolding, founder & chief executive, Jungle Creations

Buyacar: how Dennis have built an ecommerce empire through online car sales

Case study

Pete Wootton, chief digital officer, Dennis

16:15 Exploration of reader revenue models - how to make content pay

Panel discussion

  • Paid for content or free distribution: exploring different user models and when paid for or free content access works best
  • Looking beyond the mechanics: developing distinctive content that people will pay for
  • Moving beyond hard paywalls: how to creatively bundle up products to appeal to a wider audience

Claire Blunt, chief financial officer and chief operations officer,  Hearst UK
Benjamin Cohen, chief executive officer,  Pinknews

16:50 Chair's closing remarks

Gideon Spanier, global head of media, Campaign

16:55 Drinks reception



*Agenda subject to change


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