Agenda

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10.00 Chair’s opening remarks

Omar Oakes, Media and Technology Editor, Campaign

10:10 Innovation in publishing and the golden opportunities presented by digital platforms

Case Study presentation

• Bringing a customer centric mindset to legacy publisher
• The strength of the subscription model
• Getting smarter on data to understand your audience

Deep Bagchee, Chief Product Officer, The Economist

10:45 Session break

11:00 Crisis or opportunity? Digital innovation in the world of print and live events

Leaders’ panel

• How industry leaders have pivoted their strategy in the face of adversity
• What risks leaders have taken to preserve their revenue streams and audience engagement
• Examples of creativity and innovation within the industry in response to the pandemic

Daniel Pearce, CEO, TTG Media
Finola McDonnell, CCO and CMO, The Financial Times
Ella Dolphin, CEO, The Stylist Group
Kevin Costello, CEO, Haymarket Media Group

11:40 What is the future of publisher monetisation?

The holy trinity of advertising in 2020 was trust, transparency, data and collaboration. It has not been fully addressed for or solved and will likely be a key theme for 2021. These key themes will still exist across the advertising value chain and the publisher will need to rise to address this from their perspective. What does the future holds for publisher monetisation in 2021? How can publishers scale demand effectively while maintaining quality control? In this session, we will uncover what publishers have to look forward to in 2021.

Hannah Buitekant, Executive Director Digital, Mail Metro Media
Jacqueline Boakye, Regional VP, Customer Success EMEA, PubMatic

12:00 Networking Lunch

12:45 Driving energy, performance and productivity in the virtual office through effective leadership

Fireside Chat

• Creating kinder more compassionate cultures of trust dramatically drives performance, productivity and business results
• Unlocking employee wellbeing enables all people to thrive in the new home-working age
• Leading teams dynamically with emotional connection to boost engagement and performance

David Beeney, Founder, Breaking the Silence
Suki Thompson, Executive Director, Xeim Centaur Media

13:20 Session Break

13:30 Scale vs engagement: how to generate revenue through quality advertisements with real impact

Case Study

• Creating a genuine connection with your audience rather than mass audience presence
• Forming success metrics to measure audience engagement
• Implementing hyper-targeted data to create a loyal audience base

Jonathan Birchall, Sport Audience and Content Director, Reach plc
Liz Hazelton, Audience and Content Director for Engagement, Reach plc

13:50 Session Break

14:20 Disrupting the publishing model to empower youth

Case study

• How to publish to a younger audience: what they want and what they need
• Navigating the blurred lines between online and offline personas
• Creating a multi-platform model that sparks a genuine connection with younger audiences

Priya Matadeen, MD, Dazed Media

14:40 Session Break

14:55 Is this the end of the ad-funded model?

Panel Discussion

• How have publishers launched or maintained subscriber networks in an uncertain climate?
• What strategies are there for increasing yield in the face of advertising decline?
• Which are the most effective monetisation strategies that generate and retain audiences?

Chris Forrester, CRO, The Telegraph
Dom Carter, CCO,  News UK
Rachael Prasher, MD, Haymarket Automotive
Markus Karlsson, CEO, Affino

15:40 Today’s Woman: How To Connect With Her – When Her Whole Life’s Changed

Closing keynote

Join Grazia’s Editor Hattie Brett, Fashion Director Kenya Hunt and Beauty Director Joely Walker in conversation with Bauer Media’s Creative Editorial Director Lucie Cave as they discuss how the Grazia brand has developed to continue to engage and emotionally connect with the 21st Century woman – and the subjects that matter to her. From razor-sharp insight to editorial innovation, the Grazia team will share how they got inside the head of a woman for whom everything’s changed this year – and how their learnings can help and what this means for brands and advertisers.

Hattie Brett, Editor, Grazia
Kenya Hunt, Fashion Director, Grazia
Joely Walker, Beauty Director, Grazia
Chair: Lucie Cave, Creative Editorial Director, Bauer Media

16:00 Chair’s closing remarks

Omar Oakes, Media and Technology Editor, Campaign

16:10 Close of Conference