Agenda
10.00 Chair’s opening remarks
Omar Oakes, Media and Technology Editor, Campaign
10:10 Innovation in publishing and the golden opportunities presented by digital platforms
Case Study presentation
- Bringing a customer centric mindset to legacy publisher
- The strength of the subscription model
- Getting smarter on data to understand your audience
Deep Bagchee, Chief Product Officer, The Economist
10:45 Session break
11:00 Crisis or opportunity? Digital innovation in the world of print and live events
Leaders’ panel
- How industry leaders have pivoted their strategy in the face of adversity
- What risks leaders have taken to preserve their revenue streams and audience engagement
- Examples of creativity and innovation within the industry in response to the pandemic
Daniel Pearce, CEO,
TTG Media
Finola McDonnell, CCO and CMO,
The Financial Times
Ella Dolphin, CEO,
The Stylist Group
Kevin Costello, CEO,
Haymarket Media Group
11:40 What is the future of publisher monetisation?
The holy trinity of advertising in 2020 was trust, transparency, data and collaboration. It has not been fully addressed for or solved and will likely be a key theme for 2021. These key themes will still exist across the advertising value chain and the publisher will need to rise to address this from their perspective. What does the future holds for publisher monetisation in 2021? How can publishers scale demand effectively while maintaining quality control? In this session, we will uncover what publishers have to look forward to in 2021.
Hannah Buitekant, Executive Director Digital,
Mail Metro Media
Fireside Chat
David Beeney, Founder,
Breaking the Silence
13:20 Session Break
Case Study
Jonathan Birchall, Sport Audience and Content Director,
Reach plc
Case study
Priya Matadeen, MD,
Dazed Media
Panel Discussion
Chris Forrester, CRO,
The Telegraph
Closing keynote
Join Grazia’s Editor Hattie Brett, Fashion Director Kenya Hunt and Beauty Director Joely Walker in conversation with Bauer Media’s Creative Editorial Director Lucie Cave as they discuss how the Grazia brand has developed to continue to engage and emotionally connect with the 21st Century woman – and the subjects that matter to her. From razor-sharp insight to editorial innovation, the Grazia team will share how they got inside the head of a woman for whom everything’s changed this year – and how their learnings can help and what this means for brands and advertisers.
Hattie Brett, Editor,
Grazia
Omar Oakes, Media and Technology Editor,
Campaign
Jacqueline Boakye, Regional VP, Customer Success EMEA,
PubMatic
12:00 Networking Lunch
12:45 Driving energy, performance and productivity in the virtual office through effective leadership
Suki Thompson, Executive Director,
Xeim Centaur Media
13:30 Scale vs engagement: how to generate revenue through quality advertisements with real impact
Liz Hazelton, Audience and Content Director for Engagement,
Reach plc
13:50 Session Break
14:20 Disrupting the publishing model to empower youth
14:40 Session Break
14:55 Is this the end of the ad-funded model?
Dom Carter, CCO,
News UK
Rachael Prasher, MD,
Haymarket Automotive
Markus Karlsson, CEO,
Affino
15:40 Today’s Woman: How To Connect With Her – When Her Whole Life’s Changed
Kenya Hunt, Fashion Director,
Grazia
Joely Walker, Beauty Director,
Grazia
Chair: Lucie Cave, Creative Editorial Director,
Bauer Media
16:00 Chair’s closing remarks
16:10 Close of Conference
Get in touch
Sponsorship enquiries: james.butters@haymarket.com +44 (0)20 8267 4233
General enquiries: conferences@haymarket.com +44 (0)20 8267 4011