Ross Martin, President & CXO, Known
Emmy and Peabody award-winning marketing and business innovation leader Ross Martin is President of Known, a modern marketing company that uses science, strategy and creative to help their clients achieve their goals. Ross is also the Founder of venture capital fund Lunch Partners, an early stage private investment vehicle for some of the world’s most powerful CMO’s. He co-hosts the weekly national podcast on business, culture and technology, “Think About This,” on the Westwood Podcast Network, featured on Apple Music, Google Podcasts and Spotify.
Sonika Malhotra, Co-founder and Global Brand Director for Love Beauty and Planet, Unilever.
She has been with Unilever for 14 years and spent over a decade in beauty and personal care across multiple countries. Most recently she led the launch of Love Beauty and Planet, a purpose-driven premium naturals brand as well as its home and lifestyle extension with Love Home and Planet. Sonika has always been zealous and curious about skin and hair care having worked on brands like Sunsilk and Nexxus in the past.
Sarah Gillard, Partner and Mission Director, John Lewis Partnership
Sarah Gillard joined the John Lewis Partnership in 2010, following a number of years working in fashion buying and merchandising for major high street retailers, including Monsoon Accessorize and Arcadia. Her career at JLP has spanned multiple roles, including in trading, commercial strategy and operations. In 2017, Sarah was appointed Director, People Strategy and Insight, providing thought leadership on the evolution of the Partnership’s unique co-ownership model. In 2020, she became the Partnership Mission Director - responsible for rearticulating and embedding the purpose of the organisation so that it continues to be a source of inspiration and innovation. She is a passionate advocate for making business “more human” - places where people flourish, communities prosper, and long-term sustainability is the driving force.
Matthew Barwell, Chief Marketing Officer, Britvic
Matthew Barwell is the Chief Marketing Officer of Britvic Soft Drinks Plc, a key member of the Executive Committee responsible for all aspects of Global Brand strategy and execution, Innovation as well as for Corporate Relations and the company’s sustainability agenda. Matt joined Britvic in 2014 from Diageo, the world’s leading premium drinks business, where he was a senior member of the marketing team for more than 15 years. Matt was Marketing and Innovation Director for Diageo Europe and prior to that Marketing and Innovation Director for Africa. He also worked and lived in Italy for a number of years with the company.
Becky Willan, Co-founder and CEO, Given
Becky Willan’s career has been focused on a single, radical idea – that businesses can win by being a force for good in the world. Becky has worked at the intersection between profit and purpose for the last 15 years. Beginning her professional career in sustainability management at The Body Shop, Becky then went onto provide sustainable business consultancy for brands including Unilever, Tesco and SCA. Becky co-founded Given in 2010 with David Hawksworth. The agency pioneers the crossover of sustainability strategy and brand innovation and creative marketing, delivering a new kind of business consulting - ‘brand purpose with substance.’ Applying market-leading comms approaches, the agency helps organisations, including the John Lewis Partnership, IKEA, L’Oréal, Virgin Media, Aviva and Zalando, to grow by doing good.
Ounal Bailey, Co-Founder, WiseHead Productions
Having worked at Britvic for 13 years in several brand marketing and innovation roles, on brands such as Fruit Shoot, J2O and Pepsi, Ounal co-founded WiseHead Productions in 2016.An incubator within Britvic, Wisehead was designed to explore opportunities within the premium drinks category. She has been a driving force behind The London Essence Company, a luxury mixer brand, reborn from the archives and now available in over 60 cities across the world. Prior to WiseHead and Britvic, Ounal worked in a number of brand marketing roles with householdfavourites such as Persil and Cadbury Fingers and has a 1 st class degree in Economics. She operates with a strong belief that fostering great innovation requires focus, determination and teamwork, all balanced with a good dose of fun.
Nicola Simmons, PR and Influencer Manager, Ben & Jerry’s
Nicola is a creative brand marketer with a background in healthcare and recruitment tech before settling in for a life of peace, love and ice cream at Ben & Jerry’s. Here, her role as PR and Influencer Manager is to develop and execute both local and regional integrated plans that help bring Ben & Jerry’s mission to life. From chunks and swirls to speaking out on important justice and values led issues – no two days are the same.
Bill Brock, Founder, AnalogFolk
In 2008, Bill launched AnalogFolk with the mission to help brands use digital to make the analog world better. In the 12 years since the agency’s launch, Bill has led its growth to over 300 Folks in 8 offices across Europe, Asia, North America and Australia. Today, the company is a lead strategic partner for some of the world’s most famous brands including HSBC, Nike, Diageo, Coca Cola, Beats by Dr Dre, TikTok and Bayer. With AnalogFolk’s roots firmly established, Bill has shifted his focus from building the company at its CEO, to working closely with its biggest clients as Chief Client Officer.
Patricia Corsi, Global Chief Marketing and Digital officer, Bayer Consumer Health
Patricia has led as Global Chief Marketing and Digital officer at Bayer Consumer Health since January 2019. After spending over two decades working with and transforming brands, including blue chip FMCG, she has decoded what truly drives consumer attention and love, recruitment and sustainable growth—and it’s not the shiny new object but being genuine, mastering solid fundamentals and focusing on consumers and customers. Patricia believes it matters how deeply you connect with the people you’re trying to help and communicate your message to, and how authentic your message and your purpose come through at every touch point. Ultimately her goal is to deliver shareholder value and have a positive impact in the world – not one or the other.
Carmen Seman, Vice President of Marketing, Foot Locker EMEA
With nearly 20 years of experience as a marketing professional, Carman Seman, Vice President of Marketing for Foot Locker EMEA, has an affinity for building powerful brand strategy with the consumer at the center and telling dynamic human-driven stories through campaigns big and small. Having joined Foot Locker, Inc. in February 2019, she is passionate about managing and developing teams to succeed in today’s ever-changing retail landscape while staying relevant to youth culture and new generations of customers through the Company’s purpose. She is a member of the Company’s Executive Management team and leads the marketing strategy across EMEA while overseeing 650+ stores and e-commerce efforts.
Steve Butterworth, CEO, Neighbourly
Steve Butterworth is CEO of Neighbourly, an award-winning community engagement and investment platform that works with over 15,000 community causes across the UK and Ireland, connecting them to support from leading businesses. Steve is committed to helping redefine the role of business in helping build long term sustainable, happy and healthy communities. Neighbourly is one of the UK’s founding B Corps, accredited by the Good Business Charter and a signatory to the UN Global Compact, using business as a force for good.
Siena Parker, Head of Creative Responsibility, Penguin Random House
Siena leads the strategic development and delivery of Penguin’s 'Creative Responsibility' manifesto. Siena’s role includes spearheading a number of creative initiatives including WriteNow which aims to find, mentor and publish new writers from under-represented communities; and Penguin Talks which gives young people the chance to hear directly from world renowned authors including Michelle Obama.
Paschalis Loucaides, Country Manager, Too Good To Go
Paschalis joined Too Good To Go as County Manager in September 2020. With a passion for bringing sustainability to the mainstream, Paschalis has extensive experience in the hospitality and leisure industries. Having previously held roles at Pizza Express, Tesco, Carluccio’s and Vue Cinemas, Paschalis went on to found award-winning burger restaurant Cut + Grind, prior to taking on the role to lead Too Good To Go’s UK growth.
Clare Phillips, Director of Social Purpose, ITV
Clare Phillips is Director of Social Purpose at ITV plc, with overall responsibility for ITV’s strategy to shape culture for good. Clare started her career at JWT, moving to AMV BBDO where she ran the strategy for the award-winning Economist campaign. After moving to Sky to set up the in-house planning team, she joined BBC’s creative agency Red Bee which included the successful rebrand of the TV channel Dave. She went on to run Channel 4's Research and Insight Team before joining ITV to lead Brand Planning in Marketing, moving to her current role in January 2019.
Natalie Deacon, Executive director, corporate affairs, CSR and sustainability, Avon
Natalie has 20 years’ experience in communications and has managed reputation for organisations across diverse industries and geographies. In her current role, Natalie plays a key role in developing and executing Avon’s global communications and corporate affairs strategy. She leads communications activities across multiple stakeholder groups from consumers to charities and NGOs to engage a broad stakeholder mix in Avon’s brand and corporate story.
Christine Heffernan, Group Communications Director, Tesco
Christine is responsible for rebuilding trust in the Tesco brand globally and within the businesses. She was appointed Group Communications Director for Tesco PLC, joining the Executive Committee, in March 2019. Christine joined Tesco in 2014 as Tesco Ireland’s Corporate Affairs Director and member of the Tesco Ireland board, a position she held until October 2018 when she became Executive Director to the Group CEO.
Carren O’Keefe, Executive Creative Director, AnalogFolk
At the beginning of 2020, Carren relocated to Amsterdam to help the global network expand its mission into a new market with an ever-growing list of international clients. Helping these brands to deliver on the full potential for digital to deliver valuable products, services and experiences that improve business performance whilst having a positive impact on society.Carren has been named one of the 27 senior agency leaders who are charting a new course for the industry in Adweek's Creative 100 list and her Equal Pay Day work for LUNA Bar was named Campaign US' Inclusive & Creative Top 20. Carren was also a 2019 judge for The One Club and the 3% Movement’s Next Creative Leaders in 2018.
Prior to AnalogFolk, Carren spent time at AKQA where she built campaigns and experiences for brands such as Nike, Google, Calvin Klein, Kraft, and Anheuser-Busch.
Zina Bencheikh, Managing director EMEA, Intrepid Travel
As the Managing Director of Intrepid Travel for EMEA, Zina uses the company’s global reach to create economic opportunities for women through tourism, breaking down gender barriers in countries wherewomen have been traditionally excluded from paid work and equal access to education, such asMorocco – her home country. By encouraging and supporting women to train as tour leaders, as well as championing female entrepreneurs by contracting them as suppliers, Zina has already helped shift mindsets in the country.
Catherine Peacock, Managing Partner and Head of Account Management, Uncommon Creative Studio
Catherine is Managing Partner at Uncommon Creative Studio, where she is responsible for leading the development of the Account Management department and heading up multiple brand relationships for the studio including ITV, The Guardian and Halo. During her time at Uncommon, Catherine has spearheaded the team responsible for implementing the transformative brand strategy for ITV – ‘More than TV’ – as well as orchestrating key creative campaigns for the broadcaster, including the multi award-winning mental wellness initiative ‘Britain Get Talking’ – which is cited as the UK’s most recognised mental health campaign in 2020.
Gemma Charles, Deputy editor, Campaign
Bio to follow...
Chris Askew, Chief Executive Officer, Diabetes UK
Chris Askew is Chief Executive of Diabetes UK and joined the charity in September 2015. In his previous role as Chief Executive at Breakthrough Breast Cancer, Chris led on the charity’s merger with Breast Cancer Campaign, to form the new charity Breast Cancer Now. He is a Trustee of the rare disease charity Action on A-T (ataxia telangiectasia). In the past, Chris has been a member of the BBC Appeals Advisory Committee, a regional volunteer for the MS Society and a Trustee of the Revolving Doors Agency. Chris was awarded the Order of the British Empire (OBE) in the Queen’s 2020 Birthday honours list, for services to people with diabetes.
Maurina Leito, Brand Director, FootLocker
Maurina built her career in a variety of roles, mostly for international lifestyle brands, such as Levi’s, Diesel and Swarovski. She has over 10 years of experience in building brands and creating innovative and authentic experiences to reach marketing and brand objectives. Maurina believes the key to success is to keep the consumer at the heart of each Marketing/Brand strategy and create messages and experiences that resonates with your audience and are authentic to your brand values.
Sofia Ewuraesi Bodger, Strategist, AnalogFolk
Sofia is a creative strategist, specialising in brand and digital strategy. She defines and clarifies the insights that drive creative solutions and helps Analogfolk make a difference in its clients’ business. Sofia won an APG Gold Long Term Thinking Award for her paper on Audi - ‘Remixing Audi to hit the top spot’ in 2019. She also co-founded Unsigned, a yearly exhibition which seeks to break the advertising industry out of its unconscious complacency and find a diverse range of work from fresh, young talent. Sofia also volunteers with POCC. A creative network making cultural impact, which exists to accelerate equality and equity, for culturally and ethnically diverse people in the creative industries and beyond. Before working at Analogfolk, Sofia worked at BBH, with Audi, Mentos, Tesco, Vespa, Alixpartners and The Old Vic.
Rodney Collins, Director, McCann Worldgroup Truth Central
Rodney Collins is a leading member of MWG Truth Central, the global intelligence unit of the world's most creatively effective marketing services company. Committed to the company’s founding Truth Well Told philosophy, Rodney relentlessly strives to uncover human and cultural truths to help brands play a meaningful role in people’s lives. Since 2012, as Director of Truth Central in the UK and Europe, Rodney has designed, managed, and activated global and regional thought leadership initiatives for the MWG network across 38 countries.
Michael Dent, Executive Director for Engagement, WWF UK
Michael Dent joined WWF-UK at the start of 2019, heading up our income generation and supporter engagement work. He oversees all of WWF-UK’s core income generation functions including Individual Giving, Corporate Partnerships, Philanthropy, Events, Retail and Supporter Insight and database services and is responsible for raising £70m+ per year.
James Whithey, Executive Director EMEA, Siegel+Gale
James is part of Siegel+Gale’s Executive team in EMEA. He helps the firm constantly elevate its work to greater heights. With over 20 years of experience in brand consultancy, James has worked in most verticals and transfers that experience from sector to sector, James believes that as expectations of brands continue to change, the brands that will continue to prosper are those that stand for one powerful, simple truth that can be felt within every experience they deliver.
Key clients have included: NatWest, Coutts, Lenovo, M&S, Direct Line, Reviti Life Insurance, Zurich Insurance, ECB, Land Rover, Morrisons and Nordea.
Aline Santos, Executive Vice President Global Marketing and Chief Diversity & Inclusion Officer, Unilever
Joining Unilever as a marketing trainee, Aline is now Global Executive Vice President for all marketing services and marketing capabilities, including communication and innovation excellence globally. Aline has been the architect of many brand building campaigns with purpose at the heart. She was part of the team that launched the iconic global Dove Real Beauty campaign and led the Dirt is Good campaign for Persil, OMO and Surf Excel. Transforming it into one of the biggest laundry brands worldwide. Aline leads Unilever’s #Unstereotype initiative that aims to eliminate stereotypes from advertising while promoting progressive portrayals of people. Recognising the power of partnerships to accelerate progress, she helped launch the Unstereotype Alliance with UN Women – an industry wide collaboration to eradicate stereotypes from advertising.