Mickelle Roberts, Brand Experience Director, Global

Mickelle Roberts is Brand Experience Director, at Global, one of the world’s leading Media & Entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA and their Outdoor estate including TFL, London Underground.

She drives commercial creativity through their Brand Experience proposition that offers leading commercial partnerships across Global’s Outdoor Creative Solutions estate, all flagship events including Capital’s Summertime and Jingle Bell Balls, Classic FM Live, Radio X Presents, alongside bespoke branded events and experiential-led campaigns.

As part of Global’s Outdoor leadership team, Mickelle has been instrumental in developing new innovations across Global Outdoor, with a focus on connecting creativity in this space alongside their core branded-events offering. She has been with Global since 2002 so is well placed to understand how to connect the dots internally both editorially and operationally to drive the best results for partners.

Lucie Cave, Chief Creative Officer, Bauer Media

As Chief Creative Officer at Bauer Media in the UK, Lucie works across the audio, publishing and commercial business to develop new propositions for brands and audiences. She also spearheads Bauer Media’s mental health campaign ‘Where’s Your Head At?’, in partnership with Mental Health First Aid England. Lucie also heads up the newly formed podcasts division at Bauer Media UK.

Al Young, Chief Creative Officer, St Luke’s

Alan Young is a fellow of the RSA and a founding member of St Luke’s.

In his first year as Creative Director, the agency was voted Campaign’s Agency of the Year.

He has been named by Shots magazine as one of the world’s top 100 most influential creative people and was listed by The Sunday Times Style Magazine as a “Mover and Shaker”.

Al has sat on D&AD’s Executive Committee serving both as Education Chairman and Chair of Black Pencils, D&AD’s most prestigious awards.

In 2023, he was listed as one of Campaign’s top CCOs.

Sam Austin, Head of Audio, Goodstuff

As Head of Audio at Goodstuff, Sam is an audio specialist with a career spanning almost 18 years, working across some of the UKs largest audio accounts including On the Beach, Dunelm and the AA. Sam leads Goodstuff’s audio specialist team winning awards for work including Campaign’s Gold 2021 for Caitlin’s Hour and the Grand Prix 2020 for Samaritans ‘Talk to talkSPORT’ as well as delivering the world’s first dynamic poem for Yorkshire Tea through dynamic digital audio.

Jenna Voyce, Group Business Director, Bauer Media

Jenna has 16 years’ experience in the media industry, both agency side where she was Director of Client Services at Dentsu’s The Story Lab, and now at Bauer where she is Group Business Director, leading the team across the GroupM business.

Rich Smith, Commercial Group Strategist, Global

Rich Smith is a Commercial Group Strategist at Global, The Media & Entertainment Group.

Rich is responsible for developing objective-led media strategies and solutions for clients’ communication briefs across all Global brands and platforms.

Rich joined Global in 2014, bringing with him 8 years of media planning and insights experience across multiple categories.

Richard Mashiter, UK Media & Content Director, Mars

Richard Mashiter is the UK Media & Content Director having previously managed the Mars account agency side at Mediacom. He has worked in the media industry for 7+ years with clients such as PepsiCo, Coca-Cola, Nestle & Centrica.

Richard has led Mars’ recent audio journey as their brands prepare for an HFSS world where audio will become a key channel for them learning what it takes for a brand to be successful across radio & digital audio platforms.

Mike Watson, Creative Director, Wunderman Thompson

Mike Watson is Creative Director at Wunderman Thompson, London. He is a Zimbabwean-born, South African-raised, British subject with a passion for creative ideas that affect the rickety relationship between brands and people.

He started his career in South Africa writing ads for McDonald’s, Budweiser, Johnson & Johnson, Ford, DHL, and because he was born on a farm… John Deere.

Since moving to London in 2002 Mike has helped launch the Range Rover Evoque, the Xbox One, and Levi’s Commuter range of clothing online. He was put in charge of both Peroni and Heineken’s social feeds (#lols ensued). He helped sell a record number of Adidas football boots through an app without any celebrity endorsement. Helped Shell win a White D&AD pencil. And most recently proved to the UK that ‘We Are Not An Island’ for HSBC – their most creatively awarded campaign to date.

Armed with an eclectic background that includes working in different countries, on film sets, and in both digital and traditional advertising agencies, Mike spends most of his time clearing the way for his teams to deliver the best ideas they can.

Michaela Hallam, Director of Content, Fresh Air Production

Michaela joined Fresh Air after 20 years with the BBC, where she was Head of Audio at BBC Creative, leading an award winning team to create audio marketing campaigns for the BBC’s highest priorities: from Strictly to Killing Eve, the Olympics to Eastenders, Dr Who and Planet Earth.

She’s also commissioned sonic brand identities for BBC Music, BBC Sounds and Fearne Cotton’s Happy Place app.

At Fresh Air Michaela leads a talented team of producers to create engaging and measurably effective audio content for brands. Brands who want to build their own bespoke podcast rather than simply rent space in somebody else’s.

Vicky Handley, Brand Communications and Media Lead, Lloyds Banking Group

Responsible for the creation of integrated, Consumer Brand Communications across paid, owned and earned media channels for Lloyds Bank. Over 20 years of marketing and advertising experience both client and agency side in Financial services and Travel.

Charlotte Ford, Head of Brand Marketing & Engagement, heycar UK

Charlotte Ford started her career in client services for creative advertising agencies, working for the likes of J Walter Thompson and Saatchi & Saatchi on global and local clients such as Nestlé, General Mills, and Mondelez, producing integrated advertising campaigns for both B2B and B2C audiences. In 2019 she then moved client-side, working for Amazon on brand strategy and the creation of mass marketing campaigns across Europe for Amazon Alexa. She now leads Brand Marketing and Customer Engagement for heycar, an online used car marketplace backed by Volkswagen Group, Volkswagen Financial Services, Mercedes-Benz Mobility, Allianz and Renault Group and its subsidiary Mobilise Financial Services. Recent awards include Silver for Best Integrated Campaign for heycar at the 2022 Creative Circle Awards.

Sarah Mayall, Head of Brand Marketing, HSBC 

As Head of Brand Marketing at HSBC UK, Sarah Mayall is a multi-award winning marketer focused on delivering transformational initiatives for brands, with 17 years’ experience spanning brands such as HSBC and NatWest.
Sarah is passionate about delivering marketing that both focuses on the needs of HSBC UK’s customers and is capable of driving commercial objectives, consistently delivering results with work that champions creativity and the effective use of channels.
As part of HSBC UK’s brand strategy, Sarah led the development of the Homeless Bank Account campaign, which highlights the work the bank is doing with charity partners to reconnect the homeless back into society and was awarded two Gold Lions at 2021’s Cannes Lions festival. She also was the driving force behind the brands partnership with Change Please, supporting the London-based bus initiative to provide vital services to those who are experiencing homelessness.

Mike Watson, Creative Director, Wunderman Thompson

Charlie Cadbury, CEO, Say it Now

Charlie has had a career on the commercial side of technology, building business around high growth channels, web, mobile, social and has been working exclusively with voice since 2015. He co-founded Say It Now in 2018 to help make voice assistants like Alexa more accessible for brands and marketeers.
For most people, most of the time, ‘having a chat' is still regarded as the most efficient, pleasurable, straightforward way to engage. This is why Charlie is so bullish about the outlook for voice technology.

Nicola Keane, Head of Digital Marketing UK & Europe, Pizza Hut

Nicola's rapid rise in D2C digital marketing has seen her gain experience at companies including Dominos and L'Oreal before her current role leading the digital marketing across UK and Europe for Pizza Hut.

Mark Barber, Planning Director, Radiocentre

Mark arguably does more than any other individual to demonstrate the value, reach and impact of commercial radio in the UK. In his role of Planning Director at Radiocentre, Mark is the architect behind the organisation’s impactful and award-winning research such as ‘Radiogauge’, ‘Media & the mood of the nation’, ‘The ROI Multiplier’, and ‘Re-evaluating Media’, among others; and is also co-author of the book ‘An advertiser’s guide to better radio advertising’, published by Wiley. In 2015, Mark received an MBE in the Queen’s New Year’s Honour’s list for services to commercial radio.

Dan Mathieson, Head of Experiential Marketing & Partnerships, Barclays

Dan, started in the Sponsorship industry in 1996 when he joined Advantage International to work on the MasterCard account. His first major project was World Cup 1998 where as well as supporting UK promotional activity he was part of the on-site team managing all stadium activity in Paris.

On his return he was tasked with managing MasterCard's sponsorship of the British Professional Golf Tour as well as moving into the athlete management area where he was helping to look after the careers of the stable of young football players. This role led to a brief spell in the football agency world with Key Sports Management, before he returned to the sports marketing arena with PRISM. There, he looked after Ford's sponsorship of the UEFA Champions League including all of their pan-European activation activities, media promotions and high-level hospitality programmes.

After five years at PRISM, Dan moved to Barclays, to look after sponsorship at Barclaycard. In this role he was challenged with introducing sponsorship back into the Barclaycard's marketing plans and after a successful couple of years delivering some tactical partnerships, including Title Sponsorship of the first ever World Free running Championships, Dan developed and implemented Barclaycard’s strategic move into the music and entertainment industry.

This strategy was focused on payment opportunities within entertainment, looking at both sides of the counter, creating a customer benefit programme, as well as an opportunity to showcase their payment technology. This strategy was brought to life through partnerships with everything from The Mercury Prize and Barclaycard presents British Summer Time, Hyde Park to the Hamburg Arena in Germany. Currently Barclaycard are working with Live Nation across their key festivals and most recently, agreeing a multi-year partnership with Global across various events, including becoming the first partner to headline Capital’s Summertime Ball and Capital’s Jingle Bell Ball.

Katie Bowden, Director of Commercial, Audio, Global

Katie Bowden is Director of Commercial Audio at Global, one of the world’s leading Media & Entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA.

She leads a 200 strong team who work with brands to deliver creative audio advertising campaigns, helping them reach and connect with audiences at scale across the UK on radio, podcasts and online.

Katie joined Global as a Content Solutions Manager in 2011, was promoted to Media and Content Manager in 2013 and then Group Business Director and Commercial Agency Director thereafter. Among other things, Katie has been instrumental in executing the company’s strategy to simplify the buying process for advertisers across Global’s extensive online, audio and outdoor portfolio.

Greg Armfield, Senior Producer, WWF

Greg has over 25 years of experience leading on the development and delivery of content to help facilitate positive change in both the private and charity sectors. As senior producer at WWF for the last 10 years, he’s led the creation and delivery of award winning content, spanning photography, film, data visualisation and now podcasts!

Ryan Rummery, Commercial DAX Director, Global

Ryan Rummery is Commercial DAX Director at Global, one of the world’s leading Media and Entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA.

Global created DAX (Digital Ad Exchange) in 2014 and its technology provides advertisers with access to over 130 million people listening to music streaming services, digital radio, and podcasts around the world. It is also a pioneering platform in programmatic outdoor. Ryan is responsible for delivering DAX’s commercial strategy in the UK and driving revenue through audio, podcast, and outdoor advertising. He was instrumental in launching DAX and establishing it as the market leader in digital audio advertising.

Prior to joining Global, Ryan was Head of Digital Sales & Trading at Telegraph Media Group.

In addition to his DAX role, Ryan is an ambassador of Global’s Creative Mentor Network where he champions diversity and inclusion to facilitate positive change in the creative industry. The programme is supported by the Creative Mentor Network and Global Academy. He also has IPA Ad Net Zero certification and is a member of the Sustainability Committee at Global.

Rahmon Agbaje, Co-Founder, Loud Parade

Rahmon is co-founder of Loud Parade, the award winning Gen Z focused music creative agency with over 8 billion views on their social campaigns making bespoke music for creative agencies and brands such as Nike, JD Sports, Fenty and Yo Sushi.

Loud Parade uses music as a form of storytelling, creating unique sonic identities for brands to increase individuality and uniqueness of their campaigns. Through viral sounds they increase brand love, recognition and awareness as well as support with the problem of music licensing through authentic and scientifically backed music solutions.