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Brand Pioneers – First to the field: Lively's Mike White looks back at the the early presence of brands at festivals and how this has changed over the years.
Badging is dead: Urban Nerds Collective’s James Benenson and Brett Booth on how brands can master the art of festival activations.
Innocent’s festival past: Brand manager Jamie Sterry discusses the brand’s history at festivals.
Future Gazing: We are in a new era of experience, so what does Sunshine X’s Emily Liddington and Ben Hack believe will shape the next wave of festival activations?
Plus case studies from Oreo, Jägermeister, Coca-Cola, Just Eat and Black Cow Vodka.
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