CASE STUDIES

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How bears took Heathrow on a journey

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How McDonald's busted brand-damaging myths

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Making Tesco great again

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How Airbnb built its brand by telling the world not to travel

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How to reboot brand strategy for the digital age

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How Nissan used 'intelligent marketing' to top the brand table at Rio

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).