CASE STUDIES

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Why Wall's made its classic ice-creams talk

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Six key lessons from Vodafone's Voxi launch

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MEDIA
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How EE brought magic back to the network

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How bears took Heathrow on a journey

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How McDonald's busted brand-damaging myths

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Making Tesco great again

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How Airbnb built its brand by telling the world not to travel

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How to reboot brand strategy for the digital age

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How Nissan used 'intelligent marketing' to top the brand table at Rio

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