CASE STUDIES: CONSUMER GOODS

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation
World Cup
June 28, 2018
Yasmin Arrigo

How Adidas embraced World Cup fever for its biggest UK football activation

BRANDS
How an AI caused a fruit-cocktail sellout for Dole
April 26, 2017
Matthew Miller

How an AI caused a fruit-cocktail sellout for Dole

BRANDS
Case study: How Axe redefined masculinity
April 10, 2017
Nicola Kemp

Case study: How Axe redefined masculinity

AGENCY
Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals
November 01, 2016

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

BRANDS
Case study: Always #LikeAGirl
#NewThinking2015
October 12, 2015

Case study: Always #LikeAGirl

BRANDS
Case study: Santander/'Simple. Personal. Fair.'
#NewThinking2015
October 12, 2015

Case study: Santander/'Simple. Personal. Fair.'

BRANDS
Case study: IKEA/Finally... proof that social ads work
#NewThinking2015
October 12, 2015

Case study: IKEA/Finally... proof that social ads work

BRANDS
Case study: Paddy Power/Rainbow Laces
#NewThinking2015
October 12, 2015

Case study: Paddy Power/Rainbow Laces

BRANDS
Case study: Transport for London/A new approach to ticketing in London
#NewThinking2015
October 12, 2015

Case study: Transport for London/A new approach to ticketing in London

BRANDS
Case study: Katie Powell: OS - Transforming Ordnance Survey
#NewThinking2015
October 12, 2015

Case study: Katie Powell: OS - Transforming Ordnance Survey

BRANDS
Case study: John Lewis 'Programmatic Christmas Campaign'
#NewThinking2015
October 12, 2015

Case study: John Lewis 'Programmatic Christmas Campaign'

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August 08, 2018 Gideon Spanier

1 WPP's new CEO? It's got to be Boris...

WPP's search for a successor to Sir Martin Sorrell has reached the final stage when a surprise, new contender emerges, Gideon Spanier imagines...

Mars consolidates £1.4bn global media planning and buying into MediaCom

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MediaMonks and Sir Martin Sorrell's S4 Capital get the merger habit

5 MediaMonks and Sir Martin Sorrell's S4 Capital get the merger ha...

6 MediaCom recruits ex-iProspect MD Felicity Long

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7 The Sun attacked in hoax rate card promising sensationalised ter...

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8 A view from Dave Trott: Play the hand you're dealt

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9 Pitch update: Just Eat, Nando's, Mars, Mondelez, and more

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10 OMD, Starcom go head-to-head for McDonald's global markets

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Wins this week: McDonald's, OnePlus, Papa John's
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Share July 07, 2017 Staff

1 Wins this week: McDonald's, OnePlus, Papa John's

Campaign's round-up of account moves across advertising and media

Welcome to the post-Sorrell era
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2 Welcome to the post-Sorrell era

Foul-mouthed parrot fronts campaign to promote print media
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3 Foul-mouthed parrot fronts campaign to promote print media

Partners Andrews Aldridge elevates Polly Jones to MD
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4 Partners Andrews Aldridge elevates Polly Jones to MD

Samsung moves beyond the rational for Rio Olympics campaign
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5 Samsung moves beyond the rational for Rio Olympics campaign

6 Jaguar Land Rover calls global media review and resumes online a...

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7 Why Facebook is building a Netflix for gaming

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8 Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe Chairman ...

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