CASE STUDIES: CONSUMER GOODS

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation
World Cup
June 28, 2018
Yasmin Arrigo

How Adidas embraced World Cup fever for its biggest UK football activation

BRANDS
How an AI caused a fruit-cocktail sellout for Dole
April 26, 2017
Matthew Miller

How an AI caused a fruit-cocktail sellout for Dole

BRANDS
Case study: How Axe redefined masculinity
April 10, 2017
Nicola Kemp

Case study: How Axe redefined masculinity

AGENCY
Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals
November 01, 2016

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

BRANDS
Case study: Always #LikeAGirl
#NewThinking2015
October 12, 2015

Case study: Always #LikeAGirl

BRANDS
Case study: Santander/'Simple. Personal. Fair.'
#NewThinking2015
October 12, 2015

Case study: Santander/'Simple. Personal. Fair.'

BRANDS
Case study: IKEA/Finally... proof that social ads work
#NewThinking2015
October 12, 2015

Case study: IKEA/Finally... proof that social ads work

BRANDS
Case study: Paddy Power/Rainbow Laces
#NewThinking2015
October 12, 2015

Case study: Paddy Power/Rainbow Laces

BRANDS
Case study: Transport for London/A new approach to ticketing in London
#NewThinking2015
October 12, 2015

Case study: Transport for London/A new approach to ticketing in London

BRANDS
Case study: Katie Powell: OS - Transforming Ordnance Survey
#NewThinking2015
October 12, 2015

Case study: Katie Powell: OS - Transforming Ordnance Survey

BRANDS
Case study: John Lewis 'Programmatic Christmas Campaign'
#NewThinking2015
October 12, 2015

Case study: John Lewis 'Programmatic Christmas Campaign'

MOST READ
TRENDING
DDB's Wendy Clark exits Time's Up Advertising amid conflict
Share Added 14 hours ago Lindsay Stein and Oliver McAteer

1 DDB's Wendy Clark exits Time's Up Advertising amid conflict

The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.

From Getty Images

2 DDB addresses the hiring of former Droga5 CCO Ted Royer

Number of in-house agencies rise dramatically, ANA study finds

3 Number of in-house agencies rise dramatically, ANA study finds

Adam & Eve/DDB promotes five including Ant Nelson and Mike Sutherland

4 Adam & Eve/DDB promotes five including Ant Nelson and Mike Suthe...

My campaign: Martin Sorrell on how the legend of WPP was born

5 My campaign: Martin Sorrell on how the legend of WPP was born

6 Inside Geometry's 360 immersive retail space

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7 My campaign: How Heineken's notorious one-word brief led to a fa...

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8 GSK moves global Panadol ad business into bespoke WPP team

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9 Ogilvy promotes Dede Laurentino to CCO

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10 Airbnb hires Musa Tariq for experiences marketing role

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L'Oréal hails skin tone (and gender) diversity in foundation campaign
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August 30, 2016 Simon Gwynn

1 L'Oréal hails skin tone (and gender) diversity in foundation cam...

L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.

Industry bodies cry foul over TfL plans to ban junk food ads
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2 Industry bodies cry foul over TfL plans to ban junk food ads

Is it possible to work in advertising and still have a life?
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3 Is it possible to work in advertising and still have a life?

Closing time: WPP outlines workplace drinking policy
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4 Closing time: WPP outlines workplace drinking policy

TV ads create 71% of advertising-generated profit
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5 TV ads create 71% of advertising-generated profit

6 Bauer Media launches fourth national radio brand Hits Radio

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7 Are brands right to boycott YouTube?

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8 WACL urges industry to tackle sexual harassment in the wake of #...

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9 BT Sport pays £1.2bn in new Champions League football rights dea...

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10 Don't pickle creativity in aspic. Embrace the new

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