CASE STUDIES: CONSUMER GOODS

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation

How Adidas embraced World Cup fever for its biggest UK football activation

World Cup
June 28, 2018
Yasmin Arrigo
BRANDS
How an AI caused a fruit-cocktail sellout for Dole

How an AI caused a fruit-cocktail sellout for Dole

April 26, 2017
Matthew Miller
BRANDS
Case study: How Axe redefined masculinity

Case study: How Axe redefined masculinity

April 10, 2017
Nicola Kemp
AGENCY
Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

November 01, 2016
BRANDS
Case study: Always #LikeAGirl

Case study: Always #LikeAGirl

#NewThinking2015
October 12, 2015
BRANDS
Case study: Santander/'Simple. Personal. Fair.'

Case study: Santander/'Simple. Personal. Fair.'

#NewThinking2015
October 12, 2015
BRANDS
Case study: IKEA/Finally... proof that social ads work

Case study: IKEA/Finally... proof that social ads work

#NewThinking2015
October 12, 2015
BRANDS
Case study: Paddy Power/Rainbow Laces

Case study: Paddy Power/Rainbow Laces

#NewThinking2015
October 12, 2015
BRANDS
Case study: Transport for London/A new approach to ticketing in London

Case study: Transport for London/A new approach to ticketing in London

#NewThinking2015
October 12, 2015
BRANDS
Case study: Katie Powell: OS - Transforming Ordnance Survey

Case study: Katie Powell: OS - Transforming Ordnance Survey

#NewThinking2015
October 12, 2015
BRANDS
Case study: John Lewis 'Programmatic Christmas Campaign'

Case study: John Lewis 'Programmatic Christmas Campaign'

#NewThinking2015
October 12, 2015
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Added 41 hours ago Gideon Spanier

1 Stef Calcraft leaves Dentsu Aegis Network after less than a year

Mother co-founder joined in January 2018.

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The big Campaign agency Christmas card bonanza 2018

3 The big Campaign agency Christmas card bonanza 2018

Grey London brings in AMV's Adrian Rossi as creative chairman

4 Grey London brings in AMV's Adrian Rossi as creative chairman

Marketing mishaps of 2018: Why BrewDog's body language was off

5 Marketing mishaps of 2018: Why BrewDog's body language was off

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