CASE STUDIES: CONSUMER GOODS

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation

How Adidas embraced World Cup fever for its biggest UK football activation

World Cup
June 28, 2018
Yasmin Arrigo
BRANDS
How an AI caused a fruit-cocktail sellout for Dole

How an AI caused a fruit-cocktail sellout for Dole

April 26, 2017
Matthew Miller
BRANDS
Case study: How Axe redefined masculinity

Case study: How Axe redefined masculinity

April 10, 2017
Nicola Kemp
AGENCY
Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

November 01, 2016
BRANDS
Case study: John Lewis 'Programmatic Christmas Campaign'

Case study: John Lewis 'Programmatic Christmas Campaign'

#NewThinking2015
October 12, 2015
BRANDS
Case study: Katie Powell: OS - Transforming Ordnance Survey

Case study: Katie Powell: OS - Transforming Ordnance Survey

#NewThinking2015
October 12, 2015
BRANDS
Case study: Paddy Power/Rainbow Laces

Case study: Paddy Power/Rainbow Laces

#NewThinking2015
October 12, 2015
BRANDS
Case study: Santander/'Simple. Personal. Fair.'

Case study: Santander/'Simple. Personal. Fair.'

#NewThinking2015
October 12, 2015
BRANDS
Case study: Transport for London/A new approach to ticketing in London

Case study: Transport for London/A new approach to ticketing in London

#NewThinking2015
October 12, 2015
BRANDS
Case study: IKEA/Finally... proof that social ads work

Case study: IKEA/Finally... proof that social ads work

#NewThinking2015
October 12, 2015
BRANDS
Case study: Always #LikeAGirl

Case study: Always #LikeAGirl

#NewThinking2015
October 12, 2015
MOST READ
Deep dive: Airbnb drops performance marketing bombshell
March 01, 2021 Gideon Spanier

1 Deep dive: Airbnb drops performance marketing bombshell

CEO describes move as 'very important'.

Left to right: Simon Orpin, Pippa Glucklich, Kevin Brown and Sir John Hegarty

2 Pippa Glucklich lands next CEO role

Sainsbury’s changes slogan to highlight new mission

3 Sainsbury’s changes slogan to highlight new mission

Now TV to run ads on catch-up for first time

4 Now TV to run ads on catch-up for first time

Facebook sells Portal with tearjerker spot

5 Facebook sells Portal with tearjerker spot

6 Jaffa Cakes reignites an ancient dispute in return to TV

7 Pitch Update: Deliverance looms for agencies in Just Eat pitch

8 Pick of the Week: Marmite brings us a new product with a bang

9 Publicis creates knowledge hack platform to upskill young people...

10 Don't waste your tears on the death of the purchase journey

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