CASE STUDIES: CONSUMER GOODS

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation

How Adidas embraced World Cup fever for its biggest UK football activation

World Cup
June 28, 2018
Yasmin Arrigo
The Information
BRANDS
How an AI caused a fruit-cocktail sellout for Dole

How an AI caused a fruit-cocktail sellout for Dole

April 26, 2017
Matthew Miller
BRANDS
Case study: How Axe redefined masculinity

Case study: How Axe redefined masculinity

April 10, 2017
Nicola Kemp
AGENCY
Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

November 01, 2016
BRANDS
Case study: John Lewis 'Programmatic Christmas Campaign'

Case study: John Lewis 'Programmatic Christmas Campaign'

#NewThinking2015
October 12, 2015
BRANDS
Case study: Katie Powell: OS - Transforming Ordnance Survey

Case study: Katie Powell: OS - Transforming Ordnance Survey

#NewThinking2015
October 12, 2015
BRANDS
Case study: Paddy Power/Rainbow Laces

Case study: Paddy Power/Rainbow Laces

#NewThinking2015
October 12, 2015
BRANDS
Case study: Santander/'Simple. Personal. Fair.'

Case study: Santander/'Simple. Personal. Fair.'

#NewThinking2015
October 12, 2015
BRANDS
Case study: Transport for London/A new approach to ticketing in London

Case study: Transport for London/A new approach to ticketing in London

#NewThinking2015
October 12, 2015
BRANDS
Case study: IKEA/Finally... proof that social ads work

Case study: IKEA/Finally... proof that social ads work

#NewThinking2015
October 12, 2015
BRANDS
Case study: Always #LikeAGirl

Case study: Always #LikeAGirl

#NewThinking2015
October 12, 2015
MOST READ
The best Christmas ad of 2023: Vote deadline extended
November 30, 2023 Staff

1 The best Christmas ad of 2023: Vote deadline extended

Vote below for your favourite, the poll now closes at 1pm on Thursday 7 December.

The Lists 2023: Top 15 creatives

2 The Lists 2023: Top 15 creatives

The Lists 2023: Top 10 media suits

3 The Lists 2023: Top 10 media suits

The Lists 2023: Top 10 outdoor ads

4 The Lists 2023: Top 10 outdoor ads

From left to right: Leonardo Reyes Acosta, Jessica Lenehan, Anna Berry and Marc Adams.

5 EssenceMediacomX shakes up senior leadership team

6 Tui appoints media agency to pan-European account

7 The Lists 2023: Trailblazers

8 Pitch Update: Purplebricks, Tui, Cheerios, Essity, Plusnet, Hond...

9 The Lists 2023: Top five people moves

10 The Lists 2023: Top 10 brands

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