CASE STUDIES: FASHION / CLOTHING

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation
World Cup
June 28, 2018
Yasmin Arrigo

How Adidas embraced World Cup fever for its biggest UK football activation

BRANDS
Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend
June 16, 2017
Emily Tan

Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend

BRANDS
Timberland raised in-store visits by 6% using location-based targeting
April 11, 2017
Emily Tan

Timberland raised in-store visits by 6% using location-based targeting

AGENCY
Why Cosabella replaced its agency with AI and will never go back to humans
March 15, 2017
Emily Tan

Why Cosabella replaced its agency with AI and will never go back to humans

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Beleaguered WPP predicted to announce job losses
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December 10, 2018 Daniel Farey-Jones

1 Beleaguered WPP predicted to announce job losses

Share price today fell to six-year low.

WPP to be 'creative transformation company' as strategy review focuses on growth

2 WPP to be 'creative transformation company' as strategy review f...

WPP reveals fresh branding to mark evolution

3 WPP reveals fresh branding to mark evolution

Hot in 2018: Top 11 creatives

4 Hot in 2018: Top 11 creatives

Kettle Chips offers crisps-inspired seasoning shakers in festive giveaway

5 Kettle Chips offers crisps-inspired seasoning shakers in festive...

6 Mark Read interview: 'No more major agency network mergers are p...

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7 Hot in 2018: Top 10 trailblazers

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8 'Shopping on ice': Iceland installs in-store ice rink

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9 Johnnie Walker calls international ad review

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10 House of Fraser picks Who Wot Why to help revive fortunes

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1 When being selfish works

We all develop versions of ourselves to suit different contexts, but we're real people in business with other real people - so it's time be YourSelf, rather than a Business Self

Campaign of the Year 2016: Channel 4 'We're the superhumans'
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2 Campaign of the Year 2016: Channel 4 'We're the superhumans'

The future of the web... by the man who invented it
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3 The future of the web... by the man who invented it

Programmatic spend will grow almost a third in 2017, forecast says
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4 Programmatic spend will grow almost a third in 2017, forecast sa...

Smart cities: How will brands interact with customers in 2020?
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5 Smart cities: How will brands interact with customers in 2020?

6 Publicis.Sapient launches The Community in London

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7 UK adspend forecast for 2016 upgraded as Brexit to impact next y...

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8 Accenture Interactive looks to set up in-house trading desks for...

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9 Amazon Prime Day: why it's all about the ecosystem

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10 Why brands shouldn't bother with Black Friday

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