CASE STUDIES: FOOD & DRINK

AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
AGENCY
How Doritos got fans to take a competition as seriously as a job application

How Doritos got fans to take a competition as seriously as a job application

June 01, 2018
Simon Gwynn
AGENCY
How KFC trolled the clean-eating trend for disruptive burger launch

How KFC trolled the clean-eating trend for disruptive burger launch

May 30, 2018
BRANDS
How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years

How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years

May 17, 2018
Emily Tan
AGENCY
Why Wall's made its classic ice-creams talk

Why Wall's made its classic ice-creams talk

April 18, 2018
Sarah Carter
BRANDS
How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?

How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?

April 03, 2018
Emily Tan
The Information
AGENCY
How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters

How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters

February 07, 2018
Emily Tan
AGENCY
How McDonald's busted brand-damaging myths

How McDonald's busted brand-damaging myths

November 13, 2017
Josh Bullmore
BRANDS
The difference AI made to Yorkshire Tea's 'Vanishing Wood'

The difference AI made to Yorkshire Tea's 'Vanishing Wood'

October 23, 2017
Emily Tan
The Information
AGENCY
How Guinness and R/GA made a VR tasting experience for all five senses

How Guinness and R/GA made a VR tasting experience for all five senses

May 30, 2017
Brittaney Kiefer
BRANDS
Case study: How Knorr's 'Love at first taste' bonded the brand with millennials

Case study: How Knorr's 'Love at first taste' bonded the brand with millennials

April 14, 2017
Rebecca Morgan
AGENCY
Case study: How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company

Case study: How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company

February 15, 2017
BRANDS
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

October 26, 2016
James Miller
BRANDS
How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps'

How Tesco and BBH used 'The Great British Bake Off' to champion 'Every little helps'

October 05, 2016
AGENCY
How Unilever and Lucky Generals made Pot Noodle the choice for go-getters

How Unilever and Lucky Generals made Pot Noodle the choice for go-getters

September 14, 2016
AGENCY
How Domino's and Iris created a new way of advertising taste

How Domino's and Iris created a new way of advertising taste

September 07, 2016
AGENCY
‘McWhopper’: Y&R NZ and Burger King hatched perhaps the ultimate mash-up and a most unlikely symbol of International Peace Day

McWhopper mash-up: How Y&R and Burger King made an unlikely peace symbol

June 02, 2016
Kate Magee
BRANDS
Case study: Oreo Eclipse

Case study: Oreo Eclipse

#NewThinking2015
October 01, 2015
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The Lists 2023: Top 15 creatives
December 04, 2023 Staff

1 The Lists 2023: Top 15 creatives

Campaign’s pick of the top creative bosses this year.

The Lists 2023: Top 10 media suits

2 The Lists 2023: Top 10 media suits

The Lists 2023: Top 10 outdoor ads

3 The Lists 2023: Top 10 outdoor ads

From left to right: Leonardo Reyes Acosta, Jessica Lenehan, Anna Berry and Marc Adams.

4 EssenceMediacomX shakes up senior leadership team

Tui: Leo Burnett developed "Live Happy" campaign for Tui

5 Tui appoints media agency to pan-European account

6 The Lists 2023: Top 10 marketers

7 The Lists 2023: Top 10 brands

8 The Lists 2023: Top five people moves

9 The Lists 2023: Trailblazers

10 The Lists 2023: Top 10 ad planners

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