CASE STUDIES: TECHNOLOGY

AGENCY
How Vodafone and Ogilvy spoke to a younger generation with Voxi
July 23, 2018
Jon Tapper

How Vodafone and Ogilvy spoke to a younger generation with Voxi

BRANDS
How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years
May 17, 2018
Emily Tan

How Just Eat's branding took it from 'red-tastic' challenger to category leader in three years

BRANDS
How Channel 4 and OMD UK brought Humans Series 2 to life
April 11, 2018

How Channel 4 and OMD UK brought Humans Series 2 to life

AGENCY
How Siemens and R/GA redefined employer branding
October 18, 2017
Nicola Kemp

How Siemens and R/GA redefined employer branding

BRANDS
How Google and Boiler Room used VR to transport people to a Berlin techno club
June 14, 2017
Brittaney Kiefer

How Google and Boiler Room used VR to transport people to a Berlin techno club

AGENCY
How Guinness and R/GA made a VR tasting experience for all five senses
May 30, 2017
Brittaney Kiefer

How Guinness and R/GA made a VR tasting experience for all five senses

BRANDS
How Cancer Research UK got people clicking through on World Cancer Day
May 02, 2017
Staff

How Cancer Research UK got people clicking through on World Cancer Day

AGENCY
Why Cosabella replaced its agency with AI and will never go back to humans
March 15, 2017
Emily Tan

Why Cosabella replaced its agency with AI and will never go back to humans

BRANDS
Case study: How 'helpful banking' translated into digital transformation for RBS
February 08, 2017
Pawan Udernani

Case study: How 'helpful banking' translated into digital transformation for RBS

AGENCY
How ING's AI painting blurred data and creativity for a bank sponsorship
January 31, 2017

How ING's AI painting blurred data and creativity for a bank sponsorship

BRANDS
Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming
August 17, 2016
Gemma Charles

Case study: How Deutsche Telekom brought its brand purpose to life through mobile gaming

AGENCY
EE: latest ad stars Nick Saint
Video
December 13, 2013
Helen Pye

EE uses Santa as a case study to promote 4G

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TRENDING
Wunderman suspends ECD Abi Ellis amid investigation
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December 06, 2018 Omar Oakes

1 Wunderman suspends ECD Abi Ellis amid investigation

Ellis joined WPP agency a year ago.

Hot in 2018: Top 15 film ads

2 Hot in 2018: Top 15 film ads

Beleaguered WPP predicted to announce job losses

3 Beleaguered WPP predicted to announce job losses

WPP to be 'creative transformation company' as strategy review focuses on growth

4 WPP to be 'creative transformation company' as strategy review f...

Keith Weed retires from Unilever after 35 years

5 Keith Weed retires from Unilever after 35 years

6 Hot in 2018: Top 11 creatives

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7 Kettle Chips offers crisps-inspired seasoning shakers in festive...

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8 Jon Sharpe leaving VMLY&R is unsatisfactory all round

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9 Co-op ranked top Christmas ad by positive sentiment

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10 Hot in 2018: Top 10 trailblazers

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News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales
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November 22, 2017 Gideon Spanier

1 News UK, Guardian and Telegraph co-found Verified Marketplace fo...

Newspaper rivals News UK, The Guardian and The Telegraph have launched a premium marketplace for video advertising in a rare act of industry unity.

2 When being selfish works

Campaign of the Year 2016: Channel 4 'We're the superhumans'
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3 Campaign of the Year 2016: Channel 4 'We're the superhumans'

Pokémon Go shows potential of augmented reality for marketers
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4 Pokémon Go shows potential of augmented reality for marketers

Microsoft's HoloLens and augmented reality explained for marketers
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5 Microsoft's HoloLens and augmented reality explained for markete...

6 Alison Hoad takes BBH chief strategy officer role

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7 Arthur Sadoun succeeds Maurice Lévy as Publicis Groupe Chairman ...

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8 Are brands responsible for the internet's future?

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9 Subservient virtual assistants show tech still lags behind in di...

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10 April Fool's Day 2017: which brands found the funny this year?

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