CASE STUDIES: TELECOM/UTILITIES

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Six key lessons from Vodafone's Voxi launch

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How EE brought magic back to the network

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OOH 'boosts market share by a third', claims new Rapport and IPA study
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1 OOH 'boosts market share by a third', claims new Rapport and IPA...

Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.