MARKET DATA

BRANDS
Ebiquity: $45bn in global profit up for grabs for brands that optimise better
June 20, 2018
Emily Tan

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

BRANDS
Magna hikes global ad growth to 6.4% on small business boom while big brands lag
June 18, 2018
Gideon Spanier

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

MEDIA
Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend
June 14, 2018
Gideon Spanier

Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend

AGENCY
Three out of four creative and marketing workers considering finding new employer
May 29, 2018
Ben Bold

Only a quarter of creatives and marketers happy with jobs

AGENCY
Digital revenues up, but profits down at Dentsu
May 15, 2018
Robert Sawatsky

Digital revenues up, but profits down at Dentsu

BRANDS
Brands have a better chance of connecting with World Cup fans away from TV
World Cup
May 11, 2018
Emily Tan

Brands have a better chance of connecting with World Cup fans away from TV

MEDIA
Brands 'missing out on £3bn profit' by ignoring newsbrands
May 10, 2018
Simon Gwynn

Brands 'missing out on £3bn profit' by ignoring newsbrands

MEDIA
European TV industry agrees that the time has come for better data and metrics
May 04, 2018
Emily Tan

European TV industry agrees that the time has come for better data and metrics

BRANDS
Golin's research findings on influencer impact on buying decisions
May 03, 2018
Ben Bold

Influencers persuade one in four Brits to buy products, says Golin research

MEDIA
Linear TV overtaken by digital globally and by mobile in the UK
May 03, 2018
Emily Tan

Linear TV overtaken by digital globally and by mobile in the UK

BRANDS
Marketers pull back spend on Facebook and Google due to false metrics
April 30, 2018
Emily Tan

Marketers pull back spend on Facebook and Google due to false metrics

BRANDS
Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends
April 27, 2018
Emily Tan

Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

BRANDS
The untapped potential of AR is finally ready for brands to truly use
April 25, 2018
Emily Tan

The untapped potential of AR is finally ready for brands to truly use

BRANDS
Sky overtakes P&G as UK's biggest spender as FMCG giant cuts traditional spend
April 23, 2018
Emily Tan

Sky overtakes P&G as UK's biggest spender as FMCG giant cuts traditional spend

AGENCY
Private-equity funds dominate marcomms M&A
April 20, 2018
Emily Tan

Private-equity funds dominate marcomms M&A

AGENCY
Publicis Groupe upbeat after account wins fuel organic growth
April 19, 2018
Emily Tan & Claire Beale

Publicis Groupe upbeat after account wins fuel organic growth

BRANDS
Pamco resets audience measurement with 'total brand reach' for publishers
April 19, 2018
Emily Tan

Pamco resets audience measurement with 'total brand reach' for publishers

AGENCY
IPA Bellwether: Digital budgets rise despite overall market sag
April 18, 2018
Emily Tan

IPA Bellwether: Digital budgets rise despite overall market sag

MOST READ
TRENDING
Ogilvy Worldwide creative chief fired after internal investigation
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July 11, 2018 Lindsay Stein

1 Ogilvy Worldwide creative chief fired after internal investigati...

Tham Khai Meng has been with Ogilvy since 1999.

McCann Health terminates global CCO following employee complaint

2 McCann Health terminates global CCO following employee complaint

Sorrell reveals 'very different approach' with €300m MediaMonks deal

3 Sorrell reveals 'very different approach' with €300m MediaMonks ...

Sorrell interview on MediaMonks' deal: 'You can celebrate for a nano-second'

4 Sorrell interview on MediaMonks' deal: 'You can celebrate for a ...

Huawei is creating a space to smash up a smartphone

5 Huawei is creating a space to smash up a smartphone

6 What agency will Martin Sorrell scoop up next?

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7 Marks & Spencer cashes in on Southgate waistcoat fever with news...

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8 Why part-time works, even for the most senior global roles

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9 Clare Donald to leave Ogilvy UK

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10 How the Ogilvy-created BA boarding pass hopes to bring football ...

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Sorrell: 'I'm going to start again'
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Share May 08, 2018 Thomas Moore

1 Sorrell: 'I'm going to start again'

The former WPP CEO said on Tuesday at Techonomy NYC 18 that he's not planning to retire.

2 When being selfish works

Gotta have it? Why Pepsi's dud could slow the in-house stampede
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3 Gotta have it? Why Pepsi's dud could slow the in-house stampede

WPP forms Team Energy to handle BP's global media, advertising and communications account
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4 WPP forms Team Energy to handle BP's global media, advertising a...

OOH 'boosts market share by a third', claims new Rapport and IPA study
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5 OOH 'boosts market share by a third', claims new Rapport and IPA...

6 M&C Saatchi creative chief Justin Tindall sparks diversity debat...

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7 How adland can crack gender equality in 2017

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8 Comparethemarket renews Disney partnership ahead of The Last Jed...

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9 Jaguar Land Rover calls global media review and resumes online a...

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10 'Having children helps your career', says marketing chief Kirsty...

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CASE STUDIES

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Case study: Unruly/Viral Video Pioneers Transforming Digital Advertising
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Case study: Unruly/Viral Video Pioneers Transforming Digital Advertising

BRANDS
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