MARKET DATA

MEDIA
The mobile is commonly the preferred means of consuming newspapers and magazines
September 17, 2018
Ben Bold

The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals

AGENCY
WPP returns to sales growth as Read pledges to tackle 'underperforming operations'
September 04, 2018
Omar Oakes

WPP returns to sales growth as Read pledges to tackle 'underperforming operations'

AGENCY
Are brands guilty of misappropriating working class culture?
August 15, 2018
Gurjit Degun

Are brands guilty of misappropriating working class culture?

AGENCY
Young people accuse brands of exploiting working-class culture
August 05, 2018
Kim Benjamin

Young people accuse brands of exploiting working-class culture

AGENCY
IPA Bellwether: Client budget growth rebounds from two-year low
July 18, 2018
Daniel Farey-Jones

IPA Bellwether: Client budget growth rebounds from two-year low

BRANDS
Ebiquity: $45bn in global profit up for grabs for brands that optimise better
June 20, 2018
Emily Tan

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

BRANDS
Magna hikes global ad growth to 6.4% on small business boom while big brands lag
June 18, 2018
Gideon Spanier

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

MEDIA
Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend
June 14, 2018
Gideon Spanier

Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend

AGENCY
Three out of four creative and marketing workers considering finding new employer
May 29, 2018
Ben Bold

Only a quarter of creatives and marketers happy with jobs

AGENCY
Digital revenues up, but profits down at Dentsu
May 15, 2018
Robert Sawatsky

Digital revenues up, but profits down at Dentsu

BRANDS
Brands have a better chance of connecting with World Cup fans away from TV
World Cup
May 11, 2018
Emily Tan

Brands have a better chance of connecting with World Cup fans away from TV

MEDIA
Brands 'missing out on £3bn profit' by ignoring newsbrands
May 10, 2018
Simon Gwynn

Brands 'missing out on £3bn profit' by ignoring newsbrands

MEDIA
European TV industry agrees that the time has come for better data and metrics
May 04, 2018
Emily Tan

European TV industry agrees that the time has come for better data and metrics

BRANDS
Golin's research findings on influencer impact on buying decisions
May 03, 2018
Ben Bold

Influencers persuade one in four Brits to buy products, says Golin research

MEDIA
Linear TV overtaken by digital globally and by mobile in the UK
May 03, 2018
Emily Tan

Linear TV overtaken by digital globally and by mobile in the UK

BRANDS
Marketers pull back spend on Facebook and Google due to false metrics
April 30, 2018
Emily Tan

Marketers pull back spend on Facebook and Google due to false metrics

BRANDS
Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends
April 27, 2018
Emily Tan

Amazon adspend leaps to $2bn in first quarter bucking post-holiday trends

BRANDS
The untapped potential of AR is finally ready for brands to truly use
April 25, 2018
Emily Tan

The untapped potential of AR is finally ready for brands to truly use

MOST READ
TRENDING
Turkey of the Week: National Lottery's offensive ad shows advertising doesn't understand real people
Share September 20, 2018 Jeremy Lee

1 Turkey of the Week: National Lottery's offensive ad shows advert...

Is this what the advertising industry thinks of your life?

Freeview hits the Free Love Freeway in new campaign celebrating British TV hits

2 Freeview hits the Free Love Freeway in new campaign celebrating ...

Global buys Primesight and Outdoor Plus in stunning double deal

3 Global buys Primesight and Outdoor Plus in stunning double deal

Netflix content will now be availalbe on Sky Q

4 Sky and Netflix partner for 'ultimate' on-demand TV package

Tesco goes big on Britishness with discounter brand Jack's

5 Tesco goes big on Britishness with discounter brand Jack's

6 Is Ogilvy following Moneysupermarket.com off a cliff?

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7 Celebrities wear hate on their sleeves in Diesel's campaign to f...

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8 Shortlist Media is building an agency to help brands reach 'flat...

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9 Pitch Update: Lidl, Volkswagen, LV=, The FA and more

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10 Publicis Media boosts commerce with hires across the globe

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Industry bodies cry foul over TfL plans to ban junk food ads
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May 11, 2018 Simon Gwynn

1 Industry bodies cry foul over TfL plans to ban junk food ads

The Advertising Association has hit out at the Mayor of London, Sadiq Khan, over the announcement of plans to ban the advertising of foods high in fat, salt and sugar from Transport for London sites.

Why reinventing a brand is not about logos
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2 Why reinventing a brand is not about logos

Publicis merges shopper agencies under Arc brand
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3 Publicis merges shopper agencies under Arc brand

Consumers like 'real people' ads but prefer a laugh, research finds
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4 Consumers like 'real people' ads but prefer a laugh, research fi...

Jaguar Land Rover calls global media review and resumes online advertising
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5 Jaguar Land Rover calls global media review and resumes online a...

6 FT finds four in ten users will turn off ad-blockers just by bei...

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7 The big adland divide: culture vs collateral

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8 Bauer Media launches fourth national radio brand Hits Radio

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9 Are brands right to boycott YouTube?

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CASE STUDIES

BRANDS
Case study: Unruly/Viral Video Pioneers Transforming Digital Advertising
#NewThinking2015
Oct 12,2015

Case study: Unruly/Viral Video Pioneers Transforming Digital Advertising

BRANDS
Case study: John Lewis 'Programmatic Christmas Campaign'
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Oct 12,2015

Case study: John Lewis 'Programmatic Christmas Campaign'

BRANDS
Case study: IKEA/Finally... proof that social ads work
#NewThinking2015
Oct 12,2015

Case study: IKEA/Finally... proof that social ads work