MARKET DATA

BRANDS
'Christmas quarter' adspend forecast to be 5% higher than in 2017
November 14, 2018
Kim Benjamin

'Christmas quarter' adspend forecast to be 5% higher than in 2017

AGENCY
Marketers' confidence drops to six-year low as budget growth slows
October 17, 2018
Omar Oakes

Marketers' confidence drops to six-year low as budget growth slows

MEDIA
The mobile is commonly the preferred means of consuming newspapers and magazines
September 17, 2018
Ben Bold

The Guardian most trusted and The Sun least trusted online news brand, Pamco reveals

AGENCY
WPP returns to sales growth as Read pledges to tackle 'underperforming operations'
September 04, 2018
Omar Oakes

WPP returns to sales growth as Read pledges to tackle 'underperforming operations'

AGENCY
Are brands guilty of misappropriating working class culture?
August 15, 2018
Gurjit Degun

Are brands guilty of misappropriating working class culture?

AGENCY
Young people accuse brands of exploiting working-class culture
August 05, 2018
Kim Benjamin

Young people accuse brands of exploiting working-class culture

AGENCY
IPA Bellwether: Client budget growth rebounds from two-year low
July 18, 2018
Daniel Farey-Jones

IPA Bellwether: Client budget growth rebounds from two-year low

BRANDS
Ebiquity: $45bn in global profit up for grabs for brands that optimise better
June 20, 2018
Emily Tan

Ebiquity: $45bn in global profit up for grabs for brands that optimise better

BRANDS
Magna hikes global ad growth to 6.4% on small business boom while big brands lag
June 18, 2018
Gideon Spanier

Magna hikes global ad growth to 6.4% on small business boom while big brands lag

MEDIA
Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend
June 14, 2018
Gideon Spanier

Dentsu Aegis upgrades 2018 global forecast and tips mobile to take a quarter of all adspend

AGENCY
Three out of four creative and marketing workers considering finding new employer
May 29, 2018
Ben Bold

Only a quarter of creatives and marketers happy with jobs

AGENCY
Digital revenues up, but profits down at Dentsu
May 15, 2018
Robert Sawatsky

Digital revenues up, but profits down at Dentsu

BRANDS
Brands have a better chance of connecting with World Cup fans away from TV
World Cup
May 11, 2018
Emily Tan

Brands have a better chance of connecting with World Cup fans away from TV

MEDIA
Brands 'missing out on £3bn profit' by ignoring newsbrands
May 10, 2018
Simon Gwynn

Brands 'missing out on £3bn profit' by ignoring newsbrands

MEDIA
European TV industry agrees that the time has come for better data and metrics
May 04, 2018
Emily Tan

European TV industry agrees that the time has come for better data and metrics

BRANDS
Golin's research findings on influencer impact on buying decisions
May 03, 2018
Ben Bold

Influencers persuade one in four Brits to buy products, says Golin research

MEDIA
Linear TV overtaken by digital globally and by mobile in the UK
May 03, 2018
Emily Tan

Linear TV overtaken by digital globally and by mobile in the UK

BRANDS
Marketers pull back spend on Facebook and Google due to false metrics
April 30, 2018
Emily Tan

Marketers pull back spend on Facebook and Google due to false metrics

MOST READ
TRENDING
John Lewis unveils Christmas ad featuring Elton John
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November 15, 2018 Simon Gwynn

1 John Lewis unveils Christmas ad featuring Elton John

Spot traces Elton John's life backwards

ShortList shuts in print as publisher rebrands as The Stylist Group

2 ShortList shuts in print as publisher rebrands as The Stylist Gr...

John Lewis 'The boy and the piano': the creative directors' verdict

3 John Lewis 'The boy and the piano': the creative directors' verd...

This is the Lexus ad that no human created

4 This is the Lexus ad that no human created

Jeremy Lee

5 JWT London discrimination case could seal its fate

6 Clearcast MD speaks out about abuse directed at staff following ...

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7 McDonald's revisits #ReindeerReady for Christmas ad

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8 Jerry Buhlmann to step down from Dentsu Aegis Network

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9 What does the JWT London discrimination case mean for adland?

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10 A little bit funny: the best parodies of John Lewis' Elton John ...

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News UK, Guardian and Telegraph co-found Verified Marketplace for video ad sales
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November 22, 2017 Gideon Spanier

1 News UK, Guardian and Telegraph co-found Verified Marketplace fo...

Newspaper rivals News UK, The Guardian and The Telegraph have launched a premium marketplace for video advertising in a rare act of industry unity.

John Lewis: the retailer has extended into Snapchat for the first time
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2 John Lewis brings 'Buster the Boxer' to life with VR, Snapchat a...

Why Gen Z expects emotionally intelligent workplaces
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3 Why Gen Z expects emotionally intelligent workplaces

Unilever moves global comms planning to Mindshare from PHD
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4 Unilever moves global comms planning to Mindshare from PHD

Omnicom UK senior leadership team now 48% female
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5 Omnicom UK senior leadership team now 48% female

6 What were people talking about at Cannes this year?

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7 How to change sectors: From banking to comedy at Comic Relief

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8 Why artificial intelligence won't be a threat in 2017

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9 Why we're loving: Debbie McClellan, vice-president, The Muppets ...

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CASE STUDIES

BRANDS
Case study: Unruly/Viral Video Pioneers Transforming Digital Advertising
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Case study: Unruly/Viral Video Pioneers Transforming Digital Advertising

BRANDS
Case study: John Lewis 'Programmatic Christmas Campaign'
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Case study: John Lewis 'Programmatic Christmas Campaign'

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Case study: IKEA/Finally... proof that social ads work
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Case study: IKEA/Finally... proof that social ads work