Top 50 Media Agencies
Rank 2015 | Rank 2014 | Agency | Billings 2015 (£m) | Billings 2014 (£m) | Year-on-year change % | Top-spending clients in 2015 |
---|---|---|---|---|---|---|
1 | 1 | MediaCom | 1,142.95 | 1,141.60 | 0.1 | Sky, DFS, GlaxoSmithKline, Procter & Gamble, Direct Line |
2 | 2 | OMD Group | 937.61 | 874.71 | 7.2 | McDonald's, Virgin Media, Lidl, Boots, Apple |
3 | 3 | Carat | 871.78 | 801.5 | 8.8 | Asda, Microsoft, British Gas, JD Williams, Kellogg |
4 | 4 | MEC UK | 648.23 | 663.42 | -2.3 | Vodafone, Morrisons, BGL Group, Lloyds Bank, B&Q |
5 | 5 | Mindshare | 576.63 | 599.1 | -3.8 | Unilever, Marks & Spencer, Argos, Ford, HSBC |
6 | 6 | ZenithOptimedia | 516.39 | 476.72 | 8.3 | RB, Nestlé, Mars, Toyota |
7 | 8 | Starcom Mediavest Group | 388.82 | 307.6 | 26.4 | Procter & Gamble, Samsung, Lidl, Dreams, Heineken |
8 | 7 | Maxus | 373.07 | 370.51 | 0.7 | BT, L'Oréal, Barclays, Fiat, Garnier |
9 | 9 | PHD UK | 300.87 | 281.83 | 6.8 | Sainsbury's, Warner Bros, Confused.com, Mondelez International, Seat |
10 | 10 | Vizeum | 283.29 | 271.72 | 4.3 | Camelot, Shop Direct, Twentieth Century Fox, BMW, Ikea |
11 | 14 | Havas Media | 208.12 | 156.15 | 33.3 | O2, Nationwide, Hyundai, Kia, Emirates |
12 | 15 | The7stars | 182.37 | 111.58 | 63.4 | Iceland, Suzuki, P&O Cruises, Gala Coral, Gumtree |
13 | 11 | UM UK | 181.44 | 197.28 | -8 | Aldi, Gtech, Yoplait, H&M, Evans Halshaw |
14 | 12 | Blue 449 | 170.93 | 176.6 | -3.2 | DSG, KFC, Carphone Warehouse, Ladbrokes, Vision Express |
15 | 13 | Initiative | 131.16 | 167.48 | -21.7 | Amazon, Tesco, Travelodge, Tesco Mobile, Storck |
16 | 17 | All Response Media | 110.64 | 86.38 | 28.1 | Axa Sun Life, Giffgaff, QuickQuid, JML Direct, TripAdvisor |
17 | 19 | Rocket | 82.27 | 72.38 | 13.7 | The Co-operative Food, Ferrero, UKTV, The Co-operative Banking, Game Digital |
18 | 16 | M/six | 79.83 | 97.82 | -18.4 | TalkTalk, Britvic, News UK, Vitality, Just Eat |
19 | 18 | Arena Media | 74.4 | 72.9 | 2.1 | Character Options, Domino's Pizza, LG, Axa, Betfair |
20 | 20 | MNC | 62.41 | 55.78 | 11.9 | Oak Furniture Land, Hungryhouse, Wowcher, Watch Shop, Wellesley & Co |
21 | 21 | John Ayling & Associates | 57.37 | 52 | 10.3 | Macmillan Cancer Support, Save The Children, RSPB, Sightsavers, Eaglemoss |
22 | 24 | Generation Media | 54.9 | 35.56 | 54.4 | Flair Leisure Products, Smyths, Vivid Imaginations, VTech, MGA Entertainment |
23 | 22 | RP2 | 48.56 | 46.4 | 4.7 | Bensons for Beds, Harveys, Tepilo, Salus, Scenic Tours |
24 | 25 | The Specialist Works | 44.51 | 34.45 | 29.2 | Photobox, Multiyork, Boohoo.com, Ovo Energy, M&M Direct |
25 | 23 | Goodstuff Communications | 43.95 | 38.41 | 14.4 | House of Fraser, Bettys & Taylors of Harrogate, Hiscox, Wren Living, Secret Escapes |
26 | 28 | Rapport | 42.29 | 29.84 | 41.7 | Sky, Twentieth Century Fox, Suzuki, Samsung |
27 | 29 | MC&C | 35.1 | 29.25 | 20 | Consumers' Association, WaterAid, Unicef, The Salvation Army, NSPCC |
28 | 26 | Target Media | 34.44 | 30.2 | 14 | StudioCanal, Bethesda Softworks, Pandora, Icon Film Distribution, Cash Converters |
29 | 30 | Bray Leino | 31.08 | 29.09 | 6.9 | DDD Group, Thornton & Ross, Thatchers, Brittany Ferries, Lanes Health |
30 | 31 | TCS Media | 28.57 | 28.83 | -0.9 | Reed, ATG, Raymond Gubbay, 3A Entertainment, Forest Laboratories |
31 | 32 | AMS Media Group | 28.15 | 25.61 | 9.9 | Red Bull, Epoch, Promis Life, Jagermeister, Perfetti Van Melle |
32 | 27 | Total Media | 26.28 | 29.99 | -12.4 | Total Fage, Pan Macmillan, Fred Olsen, Actegy Health, Soleco |
33 | 33 | VCCP Media | 24.35 | 23.72 | 2.6 | Cassava Enterprises, Pharmacare, Touchnote, Global Personals, Maplin |
34 | 34 | Martin Tait Redheads | 23.88 | 21.38 | 11.7 | ScS, House of Fraser, Driving Instructor College, Adventure Valley |
35 | 38 | TMWI | 19.76 | 17.69 | 11.7 | Furniture Village, Selco, Drayton Manor Theme Park, Royal Mint, Oakwood Leisure |
36 | 40 | Media Campaign | 16.56 | 14.51 | 14.1 | Bradford Exchange, Trailfinders, RBA Coleccionables, Everyday Loans |
37 | 37 | Media Network | 16.28 | 18.68 | -12.8 | Radiancy, NetPlay TV, New Image TV, Pink Casino |
38 | 43 | AKA | 15.6 | 12.61 | 23.7 | National Theatre, ROH, AKA, Sonia Friedman, Southbank Centre |
39 | 45 | Republic of Media | 14.86 | 10.7 | 38.8 | Bet365, Jakks Pacific/Kidz Biz, Drumond Park, Scottish Water, Oliver & Co Solicitors |
40 | 36 | Sold Out | 14.7 | 18.78 | -21.7 | Live Nation, SJM Concerts, Phil McIntyre Entertainments, EMG, AEG |
41 | 42 | Lavery Rowe Advertising | 14.58 | 13.85 | 5.2 | Gtech, Radiancy, Fischer Future Heat UK, Chums, Actegy Health |
42 | 35 | Ptarmigan Media | 13.67 | 19.37 | -29.4 | Invesco Perpetual, Artemis, Jupiter Asset Management, Investec, CMC Markets |
43 | 49 | Guerillascope | 13.4 | 8.3 | 61.5 | Rubie's, Fabletics, Protect Your Bubble, JustFab, Warrantywise |
44 | 41 | Bygraves Bushell Valladares Sheldon | 9.69 | 14.45 | -33 | Fidelity, Noble Caledonia, Sunspot Tours, Matki, Media 10 |
45 | 44 | Rapp Media | 9.49 | 11.11 | -14.6 | Hastings Direct, Guide Dogs, Specialist Holidays, Hayes & Jarvis |
46 | 54 | The Hub | 8.14 | 6.97 | 16.7 | High Seat, Weber-Stephen, Strachan Furniture Makers, Somfy, HSL Chairs |
47 | 62 | Arm Direct Group | 7.95 | 4.57 | 73.9 | Playmobil, Claim4Refunds, Gousto, Windsor Mint, Yvolution |
48 | 46 | Cream | 7.79 | 9.25 | -15.8 | Pandora, Investec, Kurt Geiger, Abercrombie & Kent, Karen Millen |
49 | 56 | MJ Media | 7.58 | 6.27 | 21 | InsureandGo, Take-Two Interactive Software, Abellio Greater Anglia, Laundrapp |
50 | 39 | Kinetic | 7.55 | 17.34 | -56.4 | Tesco, Molson Coors, Warner Bros, Petrofac, Bikeathon |