Volkswagen wants to become 'less German' with marketing overhaul
Volkswagen is carrying out an extensive rethink of its marketing approach as the brand prepares for a world dominated by...
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Why Benefit took to the skies for extreme brow treatments
Benefit, the cosmetics brand, aimed to create a "memorable experience that is inherent to our DNA" with a sky-high activation...
Pick of the week: Uniqlo takes a worthy risk with Solange's performance art piece
"Metatronia", the performance art piece created by Solange Knowles Ferguson in partnership with Uniqlo, will divide opinion.
FINANCIAL SERVICES
It's time to pick the Marketing Leader of the Year 2018
Campaign unveils the shortlist for The Marketing Society's Marketing Leader of the Year 2018. These are the leaders who have...
FOOD AND DRINK
Why Wall's made its classic ice-creams talk
How Adam & Eve/DDB helped the brand make its ice-creams talk to consumers around the world
FMCG
Swoon opens pop-up to showcase new branding
Swoon, the online furniture retailer, is using a pop-up shop to showcase its rebranding.
GOVERNMENT/NON-PROFIT
Harrods creates pop-up charity shop for NSPCC
Harrods has launched a pop-up charity shop in aid of children's charity NSPCC.
MEDIA/ENTERTAINMENT
RETAIL
Selfridges launches first ever cinema campaign
Selfridges is launching its first campaign in four years with a 60-second film running in cinemas in London, Birmingham and...
TECHNOLOGY
Samsung project helps people with autism run a restaurant independently
Samsung Italy is aiming to support inclusive employment with the creation of PizzAut, a concept restaurant designed to provide a...
TELECOM / UTILITIES
Campaign Diary: BT's Al-Qassab will be a Deadpool-hit at ASA; is the IPA undergoing a curious rebrand?
BT's Zaid Al-Qassab joins the ASA council while a Sale-based agency gets the name of adland's trade body wrong -...
TRAVEL
Butlin's launches ad agency search ahead of five-year marketing plan
Butlin's, the holiday company, has kicked off an ad agency search ahead of a five-year marketing plan to reposition the...
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1 Sorrell exit could spell the end for WPP, analysts say
Sir Martin Sorrell's resignation as chief executive of WPP could lead to a break-up of the company and spark other major changes to the shape of the industry, according to analysts.
Promoted
1 Job description: Digital marketing executive
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).
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