AUTOMOTIVE
AGENCY

Omnicom Media Group and PHD launch VW-dedicated global data unit

PHD and Omnicom Media Group have created a unit dedicated to their Volkswagen client that will tap into and analyse...

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CONSUMER GOODS
BRANDS

Vice taps into brand safety worries with Video Everywhere content guarantee

Vice Media has launched an ad product that guarantees brands' video advertising targeting multiple third-party platforms will only appear alongside...

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FASHION / CLOTHING
BRANDS

Hindmarch and Beckham dominate London Fashion Week experiences

LFW comes to a close following four days of thrilling firsts for the global fashion audience.

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FINANCIAL SERVICES

MEDIA

Initiative dislodges Carat from £20m LV= media account

Insurance brand LV= has appointed Initiative to handle its £20m media planning and buying duties after a decade with incumbent...

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FOOD AND DRINK

AGENCY

Heineken's Champions League ad takes a light-hearted spin on missing big football moments

The next instalment in Heineken's new global marketing campaign dramatises the unmissable moments of the Uefa Champions League.

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FMCG

AGENCY

Launch campaign for Fifa 19 features a plethora of football megastars

EA Sports has launched a campaign for its football title Fifa 19, ahead of the game's release on 28 September....

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GOVERNMENT/NON-PROFIT

AGENCY

National Lottery tugs heartstrings with 'Fisherman' relaunch campaign

Wider strategy, called 'Amazing starts here', seeks to show how playing the lottery can change lives for ordinary people.

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MEDIA/ENTERTAINMENT

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RETAIL

BRANDS

Combining the John Lewis and Waitrose loyalty schemes is a no-brainer

The similarities between the customers of John Lewis and Waitrose are striking, and yet the majority only currently shop in...

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TECHNOLOGY

AGENCY

Audible launches campaign starring a collective of apes

Audiobook and podcast brand uses primates to highlight its benefits compared with other apps.

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TELECOM / UTILITIES

AGENCY

Leith on alert as Scottish Power reviews creative business

Scottish Power has kicked off a "strategic review" of its creative agency arrangements, as it looks to keep pace with...

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TRAVEL

MEDIA

JCDecaux reappointed to £280m Network Rail ad contract

Outdoor company will convert all of Network Rail's ad space into digital screens over the next five years.

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OOH 'boosts market share by a third', claims new Rapport and IPA study
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1 OOH 'boosts market share by a third', claims new Rapport and IPA...

Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.

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