How Johnnie Walker, BMW and Samsung are reaching foodies at Taste of London
As Taste of London, the restaurant festival run by IMG, kicks off for a 15th year, a variety of brands...
Apple, Amazon and John Lewis among YouTube's most watched ads of past 12 months
Apple, Amazon and John Lewis were among the most popular video ads in the world since last year's Cannes Lions...
Cannes 2018: the ones to watch
As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the...
FINANCIAL SERVICES
Why HSBC's marketing chief is taking the banking brand back to the future
Fresh from reassigning HSBC's global media account, group head of marketing Leanne Cutts is exploring the bank's roots to make...
FOOD AND DRINK
How Diageo is partnering with Taste Festivals to reach a wider demographic
Taste of London welcomed around 55,000 visitors to Regent's Park for a food festival over the weekend. This year its...
FMCG
Promoted
How to engage, inspire and retain your young talent
Every agency has to nurture a diversity of approach both in their own set-up and their work... or face extinction....
GOVERNMENT/NON-PROFIT
Adam & Eve/DDB and McCann lead UK hopefuls in first wave of Cannes Lions shortlists
Adam & Eve/DDB has picked up nine Cannes Lions nominations across three categories for its work for Calm and The...
MEDIA/ENTERTAINMENT
RETAIL
Tesco brand score needs just a little help to overtake rivals
Britain's biggest supermarket continues to improve its brand perception and has almost, but not quite, caught up with its rivals'...
TECHNOLOGY
Making a success out of failure: How Google became Cannes Creative Marketer of the Year
Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach...
TELECOM / UTILITIES
Shell protestors create ads decrying brand's sustainability marketing
Members of subversive advertising group Brandalism claim to have installed a series of guerrilla outdoor ads in London, Leeds, Oxford...
TRAVEL
Las Vegas tourism board creates VR experience with graffiti artist Insa
The Las Vegas tourism board is creating a virtual reality experience to encourage Londoners to book a trip to the...
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1 Budweiser, Snapchat, McDelivery from Uber Eats: even more World ...
With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with the Fifa World Cup. We'll add new work to this article as we get it.
1 In an era of uncertainty, media agencies need to be the experts ...
A focus on business outcomes need not mean a pivot to short-term goals and performance marketing, writes Paul Knight, chief operating officer at Manning Gottlieb OMD.
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